Nothing is more discouraging than having a website that’s not helping you bring in more business. How do you know if your real estate website needs a makeover? Take this quiz to find out. Does your website have a blog? With thousands and thousand of real estate sites out there, niche marketing is crucial now […]
Facebook’s Timeline is all about storytelling. And yes, this should apply to your business fan page as well. This format is aimed to increase engagement by telling a story about your brand from the past milestones to your most recent campaigns. Thus, the cover photo plays a big part, as this is the first thing […]
Brokers and real estate professionals can do a lot when it comes to promoting their business website. To turn one-time visitors into potential clients, it is important to maintain brand awareness so that they can easily recommend your website to others who might be in need of your services. Offer something of value. A way […]
Microsoft recently unveiled its newest product—Surface, a new tablet that aims to go head to head with the ones currently in the market such as Apple’s iPad and Samsung’s Galaxy Tab, among others. Surface has two versions: 1. (Windows RT) which is being pitted against the Android and iPad. 2. (Windows 8 Pro) which features […]
According to Google, 97% of consumers search for local businesses online. For real estate professionals, this is the ultimate portal when home buyers and sellers are searching for a real estate agent. With Google consistently dominating the battle of the search engines, it is crucial to use all the tools you can get your hands […]
Internet marketing is an overwhelmingly vast field and it’s only effective if done properly. Here are many common factors that contribute to web marketing failure. Identify the ones that relate to your experience so that you can correct them right away. 1. Not having a concrete plan: Identify your objectives first before signing up for […]
Traditional home building, also known as brick ‘n sticks construction in American construction, has now taken the back seat when it comes to the latest trends in construction. Builders have taken into account advanced construction techniques that are not only cost-efficient but also energy-efficient and environment-friendly. With this implementation in sustainable designs, a number of […]
A recent buzz has started—or maybe heard yet again—in the business of real estate photography. Questions have come up on real estate threads and opinion sites on who really owns the photograph of a house posted on various listing sites. Does the copyright belong to the owner of the house, the photographer, the brokerage company, […]
For the tech-savvy real estate agent, gadgets are more than just tools. They are virtual assistants in closing the best transactions. Along with the smart phone, the iPad with the latest real estate applications, can be the most helpful of all. With enough confidence, an agent with an iPad can pull off a very impressive […]
Your real estate website is your online presence and without it, it’s pretty hard to make your business accessible to your growing online market. Here’s a short quiz to see how effective your website marketing is and if you’re doing it right. Get 1 point for every “yes” and total your score after. Site User […]
Agent Image and all of our Google Apps customers are about to get a free 5GB Google Drive for each email. It works just like Dropbox, save it once on your computer and it shows up and syncs perfectly on all devices. Drive is the home for all your files. You can: Create, share, and […]
The business of buying and selling houses have gone beyond traditional marketing since the rise of mobile applications, social media, online advertising and email marketing. Now, it seems like new releases are coming everyday. Location-based Services Terms like geo-social networking, geo-location and GPS used to sound way too geeky for the average business person. But […]
We have been blogging since 2008 and it’s high time that we give our Agent Intelligence real estate blog a makeover! Now we just made it easier for you to find articles on the topics that you care about and share them with your clients or colleagues. Here are some of the topics you can […]
Facebook has evolved yet again. Are you ready? The recent, non-optional switch to timeline means big changes for your business fan page. Whether we like this change or not, this is an opportunity to showcase your company on the most popular social platform ever. So if you haven’t made the switch yet or are still […]
When it comes to websites, “Organic” means not having to pay for advertisements to get decent rankings in search engines. Thus, SEO (Search Engine Optimization) is concerned with organic search results, which search engines churn out based on a site’s relevance to a user’s search terms. You can easily start harnessing your SEO skills to […]
Real estate is probably the most expensive item a person will buy in their lifetime. Looking for a way to remind clients as to why to buy land and homes? Check out this compilation of classic and famous real estate quotes from thought leaders and personalities giving excellent insights into the property business and the […]
Social check-in is the trend these days and location data is what fuels many of the best mobile apps out there. According to comScore, “The number of U.S. smartphone subscribers surpassed the 100-million mark in January 2012” and International Data (IDC) say that “157.8 million smartphones sold worldwide in Q4 2011, bringing the total for […]
Did you know that Pinterest can generate more referral traffic to your website or blog? Pinterest, if you’re wondering, is a virtual pinboard that allows people to share, discover and comment on interesting content found on the internet. A recent comScore report shows the growing popularity of Pinterest, which was the 3rd fastest-growing site in […]
With more and more environmental campaigns happening across countries, some homeowners have taken the high road by using solar powered-panels for their homes. However, myths and misconceptions about solar energy prevent many people to convert to green design. As real estate experts, it is important to know the reasons and arguments to prove why solar […]
Since the birth of the Internet, various web browsers have been created to target the needs of every user – from the multi-tasking surfers, to the gamers, from the web developer, designers, tablet-users and wide screen-users. New updates, add-ons, themes and versions of each browser come out constantly as developers improve upon and fix glitches […]
Don’t let your marketing dollars go to waste! Here are some tips on how to follow up online website leads using your mobile devices. 1. The tools you need: Any smartphone (iPhone, Blackberry, Android, or Windows) Laptop or tablet with Internet conenction for checking emails or setting up video conferences. Bluetooth earpiece 2. Find the […]
In comparison to the 145-day average non-staged homes stay in the market, statistics from staging education website, StagedHomes.com, show that “94% of homes staged by an Accredited Staging Professional (ASP) sell on average in 29 days or less.” And with that in mind, here are the top 12 home improvements for sellers identified in a […]
Want to drive more traffic to your agent website? A professionally-written and keyword optimized Press Release is one of the easiest ways to boost your ranking in search engine like Google, Yahoo and Bing. You can include images, links and even real estate videos in your press releases, earning you a higher place in search […]
From a multitude of gadget options, apps, social networking platforms and cloud computing solutions, 2012 will continue to revolutionize how technology and Internet marketing works: Infographics Twitter has allowed us to digest our daily dose of news and gossip in 140-characters. This has resulted in marketers realizing the potential that information is better digested and […]
If you search for “real estate website design” on Google, (we’re on the first spot, by the way), chances are the first five pages contain sites that are all about WordPress and CMS-based websites. The preference and gradual switch of business owners to own a website based on an easy-to-use Content Management System is perfectly […]
Your clients are talking about your company and services such as yours online. And they will keep talking this year and beyond, as the social revolution and niche networking continues. Are you there to listen? Real estate professionals now use their blogs, Twitter, Facebook, YouTube, LinkedIn and other niche sites to promote their services and […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. 2011 has paved the way for the online video revolution and this year will be no different. YouTube users are expected to grow, so video marketing is bound to follow. In […]
With the full arrival of the iPad, iPhone and Android tablets last year, we can say that 2011 has been a wonderful Year of the Apps. All the more so in 2012 now that many people have caught on with this technology. For brokers and real estate agents that are always out staging houses or […]
We use Twitter to connect with the latest updates on the topics, brands and people we care about. And in following certain companies, we expect to be among the first to get a special announcement, access to exclusive content or a great offer. Twitter, as a social marketing tool, relies on 140 characters of news […]
So how effective is your website in terms of layout and user appeal? After your website is launched and you’ve spent some time marketing your services online, then it’s time to make use of the analytics tools that you signed up for. First, you need to know if people are visiting your site. This you […]
The development team at Facebook have been really at it recently, with many features being added to our user profiles. Reactions are quite mixed, some are confused with the new layout, and some are happy with the added controls: Top Stories “Top Stories” is an addition to the news feed that “clues you into the […]
The real estate business is hugely dependent on human interaction and face to face client presentations. For unavoidable situations however, agents and brokers can also take advantage of web conferencing. Brokers do not need to drive out to the country for last-minute meetings; rush to the office for trainings; or fly in a colleague or […]
Homes can be sold or leased for the right price especially when furnished and designed convincingly. The value of a home can also increase when it’s remodeled for high usability — for users regardless of budget, age, gender and physical disabilities.
That’s right, your registration fee for November’s National Association of REALTORS® Expo is on us! Your VIP guest pass entitles you to FREE admission to the exhibit hall and access to other great events happening on the floor including — tons of networking opportunities, booth special events and a Celebrity Concert, featuring the legendary Diana […]
Real estate professionals are always on the go – meeting clients, securing listings, processing documents and running endless errands. Aside from owning an agent website as a resource for your clients and prospects, your business is made easy through NAR’s Realtors Property Resource (RPR) reports. RPR is a real estate library that provides NAR’s REALTOR® […]
The Internet is an arsenal of anything you can produce and consume to support your real estate business. With this unlimited access to information, you will need some tricks for convenient and secure Internet use. This is not only to protect your real estate website and online profiles, but to prevent spam, identity theft and […]
When you install the Like button on your blog or website, don’t think that it’s just another trendy feature. The Like button has a unique ability to drive word of mouth and referral traffic from Facebook to your website and this reinforces your online presence to a wider network. According to Adobe’s Monetize the Like […]
Planning to put up a new division or company? To give your real estate business a good name that will draw potential clients in, it’s essential to first understand the psychology behind a good business name. Here’s a quick guide that addresses the infamous question, “What’s in a name?” Cognitive Fluency. Psychologists propose that during […]
Last Updated: July 27, 2022 Just how many real estate buyers and sellers utilize the Internet to find or sell a home? The simple answer is most of them. At some point in their search, today’s buyers turn to the Internet to search for a real estate agent or to initially evaluate a home. Using […]
Scenario: you wake up one morning to frantic messages from your team, saying that your website is down because your domain name has expired. Even worse, now that your domain name has expired, there’s a chance that someone else can use it. To avoid a huge hassle on your part, you need to manage your […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. Thinking of using video to jazz up your site and draw attention to your featured listings? When done right, nothing catches the eye and holds the interest as effectively as the […]
Are you looking for more ways for you to convert your real estate website visitors into honest to goodness leads? Embedding a live chat tool into your site will allow you to talk to your visitors directly, provide real time answers to whatever questions they have, and help you make that all-important personal connection. Online […]
If you think going green is just another trend, think again. Green is here to stay—and it’s easy to see why. After all, who wouldn’t want to live in a healthy home, help the environment and save up on utility bills at the same time? In today’s challenging market, going green can also give a […]
Last Updated: July 26, 2022 If you’re a real estate agent, then you’re probably on the go most of the time and your mobile devices are doubtless essential tools of your trade. Maximize your iPhone and iPad use with these helpful apps, some of which are even free. Free Real Estate Market Search Apps Real […]
High-quality photography is a very effective way to attract buyers in the real estate industry, but like any marketing strategy, it requires an element of creativity and preparation. Twilight photographs, also known as dusk or night shots aren’t usually utilized for every listing as it is usually used in marketing high-end or luxury properties. However, […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. These days, you can find videos of just about anything on the web. If you’re still wondering if videos can help market your real estate business, the answer is a resounding […]
The way to an effective web presence is to know how to package your services distinctively to the market niche you’re trying to reach.
There’s nothing like Facebook to boost your social exposure on the web. Companies use social networks for viral marketing and create word-of-mouth enthusiasm about a brand, a product or just about any content. Using the Facebook Like button allows you to promote your Facebook page on your website and drive more traffic for your website […]
At Agent Image, we understand the importance of property domain names and the lure of making single property websites for real estate. However, a single property website only caters to a very specific niche with something like “119PlumStreet.com”. Single property websites are only encouraged for high value featured listings because these domain names aren’t very […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. Video marketing and online content sharing for the first half of 2011 continues to expand in growth and importance, with Google showing an estimated 22,200 monthly queries for the keyword “real […]
We would like to congratulate, Melanie Hurwitz, our June Facebook Contest winner who won 2 Months Free off her website service plan. We want to thank everyone who participated in our June Fan Appreciation Contest on Facebook. We truly appreciate all the entries received. We will be giving away more great stuff throughout the year […]
Save Money & Win 2 Months FREE Off Your Website Service Plan! Hey Agent Image fans, To give sincere appreciation to our loyal clients and fans, Agent Image is having a “Fan Appreciation Contest”. The participant who submits the best answer to our contest gets 2 months free off their website service plan — valued […]
While some may avoid touching the topic of climate or the environment, you as an agent may actually use this to your advantage to showcase your expertise on all things real estate. Spreading information about the environment and green living is a good strategy in marketing. It is also a great way to show others […]
New listings are always good news. However, there are certain steps that you have to take to make the most out of them. With internet marketing, there are several ways to update potential clients about the latest properties. Here are some reminders when it comes to a new listing which will help you market your […]
Do you want to search the MLS directly on your website? IDX, or Internet Data Exchange, is a must-have for your website and allows you to capture leads, save property searches and send email updates to your clients. Here are just some of the advantages IDX can help you with: Better searchability for web visitors. […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. Dubbed as the future of advertising, online videos are one of the most effective marketing platforms today. We all know that it is not enough to have a great-looking website. With […]
In an age where leveraging marketing efforts through social media is the norm, a well-thought out strategy can help you figure out what platform works best for your real estate company. Trial and error isn’t enough when getting on the social media bandwagon. When utilized correctly, social media is an effective way to achieve brand […]
Aside from serving a practical function, a well-designed website plays a major role in how people view your business. However, there are times when a template website doesn’t meet all your requirements in terms of design, features and functionality. This is one reason why more discerning companies go for a unique, custom website that fully […]
Adding a custom map search feature is a wonderful way for you to stand out. You can instantly make property searching more user-friendly by adding interactive maps that shows available properties all across your areas of specialization. Maps save people time. Interactive maps are a great alternative for people who fumble through using the advanced […]
When it comes to internet marketing for real estate, your options nowadays are endless. However, don’t go too crazy on your efforts or be fooled into thinking that a huge social network fanbase means better business. Being active in social media for real estate in itself doesn’t generate business instantly. Confused about the steps your […]
A rose by any other name smells as sweet. A real estate domain name, however, isn’t so interchangeable. It’s a small piece of your real estate website, but it speaks volumes about your business: who you are, what you offer, where you’re located, and who you serve. Chosen well, your domain name builds trust and […]
Your real estate website caters to a particular market, so it’s best to build one that will address all the needs of potential clients who are looking for information that will help them in their decision-making process. More than brand building for your company, it’s also a way to extend your role in the industry […]
Everyone who uses the internet hates spam, but not everyone knows how to block it. In the real estate business, it’s vital for an agent website to minimize the chances of getting spam. CAPTCHA is a good way to block spam content, but there are some things you need to keep in mind to make […]
Client reviews on your real estate website are proving to be an indispensable asset that can heavily influence the decision making process of your potential clients. In reality, people need first-hand assurances from others that what they are about to invest their money on is no fly by night business. A well-written client testimonial can […]
With the real estate industry slowly but surely crawling out of its rut, there couldn’t be a better time than now to evaluate your business productivity and make changes to improve your future. With more and more business being done online, your real estate website would be the most logical place to begin. Agent Image […]
The phenomenal rise of social media in the last few years has inspired real estate companies both large and small to jump on the bandwagon of this new venue for internet marketing. Today, more and more agents are realizing the importance of boosting their online presence and creating profile pages on social networking sites. Popular […]
With more and more agents introducing blogs as a supplement to their real estate websites, capturing the attention of readers and rising above the clutter of other blogs has become more challenging. Readers have become more discerning and can tell the difference between good and bad content. Posting one good article is just the beginning […]
Whether your real estate business is still experiencing growing pains or has already carved a name for itself, one thing is for sure: blogging offers many benefits to your product or service and generates consumer interest, resulting in added awareness. However, while blogging regularly can be advantageous to your business, it also presents challenges such […]
If you are tech-savvy enough to create a profile page for your real estate business on Facebook, then you are aware of just how powerful this medium could potentially be. Yes, a fan page allows you to connect and share tidbits about your business with tens of thousands of people. But must it end there? […]
You might be asking yourself, “can I use REALTOR® in my domain name?” The term ‘REALTOR®‘ is a trademark in the real estate business that describes a real estate licensee who works in the real estate business and is a member of the National Association of REALTORS®(NAR) and abides by its Code of Ethics. A […]
Now that you’ve wowed the world with your real estate website, one of the first things potential customers will need to know once they have decided they want to contact you is your email address. While it is a given that this piece of information should prominently be featured in your homepage, picking an email […]
Nowadays, leading people to your website is a convenient and high-tech affair thanks to the innovation of QR Codes. These two-dimensional bar codes that resemble abstract digital art, started in Japan and became popular due to the increasing use of smartphone technology. It’s the quickest way of leading people to the Web, and all you […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. If you thought posting home photos on your property listings page was the end-all method of reaching out to consumers, imagine how much more you could share through video. These days, […]
Creating a brand for your real estate website may be the single most important thing you’ll ever do as a real estate professional. For starters, branding is all about the image you project on clients and prospects that will determine whether or not they will continue or begin to do business with you. Just ask […]
For every agent or broker you refer to Agent Image who purchases a website, you will receive $100 and your referral will get $100 off their website! Submit your referrals HERE.
Experienced agents and brokers will tell you that video blogging, or vlogging, is a must-have feature for any high-value property listing on your website. Prospective clients feel a certain comfort and assurance when presented with a video of a talking head, which is infinitely more powerful than a press release or regular blog post. And […]
Everyone knows that a listing is the quickest way to generate sales. However, there is also a science to ensure your listing stands out. To make your listing work for you, there are several things you can do to garner the highest impact. Follow these simple guidelines to increase the number of hits on your […]
As 2010 comes to a close, here are some strategies that will help motivate you and your team in 2011: Work on your referrals – Nothing will win you customers faster than a satisfied client putting in a good word about your service. That said, maintaining your relationship with old clients is crucial. Touch base […]
There’s a lot of wisdom in the saying “don’t judge a book by its cover”. However, the truth of the matter is, a well designed cover always helps in attracting attention and generating interest. The same goes for websites – retain the same plain old look you’ve had for years and consumers will lose interest. […]
Before uploading a slew of property photos on your website, ask yourself this one question: “Do your photos do the home justice?” It’s a fact that buyers are nine times more likely to find a home through the internet than a newspaper these days. The internet has reinvented the way agents go about their business […]
Nowadays, it is tempting for real estate agents cut to corners and enter online listings in the shortest, most unimaginative manner. In most cases, the main selling points of the house being sold are even omitted, leaving prospective buyers out in the cold with nothing but vague abbreviated characters unlikely to pique their interest. Given […]
Knowing what motivates a green buyer and fine-tuning your strategy accordingly can bring in extra sales for you – even if you aren’t a trained green house realtor. Although studies show that most buyers who are thinking of going green would use a search engine or website to find a green home, chances are you […]
Things to consider when reaching out to your market. As any agent will tell you, having an extensive database of customers doesn’t necessarily translate to actual sales. In fact, the more customers you have, the harder it is to keep track and develop a strategy that enables you to communicate with them on a regular […]
Register Your Website and Real Estate Business With Google Did you know there’s actually a quick and easy way to generate traffic from Google to your real estate website? Since Google practically leads the battle in search engine popularity, all it takes is for you to register your business with Google Places. In order for […]
Visit Agent Image at booth #1711 on November 5-8th to learn about Agent Image | OS – Next Generation Real Estate Websites. Win a next generation – Agent Image OS – real estate website by participating in our contest. Twitter search #NARdiGras and #AgentImage for details. Win $1000/day with the Cash In & Win contest! […]
As part of our mission to improve the business services of our clients, we will be providing business email via Gmail. We’re inviting all of our existing customers to upgrade to Google Apps. As a courtesy to our loyal customers, it’s a $199.00 value that we’ll perform free of charge. One of our web consultants […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. You may think your website has it all, but somehow, it’s still not delivering the amount conversions you so desperately need. Truth of the matter is, not even the snappiest or […]
What technology and gadgets are you using to achieve success as a real estate agent or broker? We’re interested in knowing what our clients are using so we can better serve your needs.
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In marketing, it’s all about being noticed and standing out from the crowd. One way you can do this is by building your reputation for knowledge and reliability, which in turn increases the influence you exert on your users and the community. If your blog or site is constantly updated with the latest news and […]
If your email marketing campaign is not getting the response you desire, take time out to carefully study the way your campaign is being implemented. The main reason could be that people are not opening your marketing emails in the first place. Improving your email marketing open rate can be improved if you follow these […]
Having a Twitter account and posting tweets in 140 characters or less might seem easy enough, but the key to having an effective Twitter account for your business is in the way you set it up. Here are some important tips in optimizing your Twitter account in the best way possible. If implemented well, you […]
