The quest for the best CRM suite Here at Agent Image, we often say that the best CRM for real estate agents fits like a great pair of shoes. That is, you’re comfortable using it, it suits all your needs, and it can work as hard as you. Indeed, the right CRM can save you […]
Decisions, decisions… When it comes to IDX providers, two names are often at the tip of agents’ tongues: IDX Broker and iHomefinder. If you’re reading this, you’re likely commissioning an IDX website and weighing whether to go with one or the other. It can be challenging — both are equally compelling options, after all. To […]
It’s man vs. machine learning It may be 2023, but content is still the lynchpin behind search engine optimization (SEO). But precisely because it’s 2023, content creation is undergoing a sea of change — largely because of ChatGPT, the uncannily human chatbot. Naturally, writers are wringing their hands about being replaced by a large-language model. […]
Making Sense of The Numbers A website may be made of pixels and code, but it’s similar to a living thing in many respects. It grows as you add content, it’s composed of interconnected parts, and its appearance changes as time goes on. And if humans pay attention to their vital statistics, agents should pay […]
Why You Should Learn to “❤️” Social Media There are no two ways about it: if you’re not using social media, you’re missing out. In the National Association of REALTORS® (NAR) 2022 Technology Survey, 46% of respondents said that social media was the number one tool that gave them quality leads in the last 12 […]
You think it’ll never happen to you. Until it does. Zillow is one of the most visited real estate websites in the world, pulling in over 328 million visits per month. As often happens, though, the bigger you are, the bigger the target on your back. In 2019, hackers logged into Zillow’s system, seized control […]
Change can be intimidating, but it can also open the door to better things. So while you may be wringing your hands about Google Analytics 4 (GA4), we’re here to tell you that its benefits far outweigh the slight inconvenience of migration. Here is everything you need to know about GA4 and how to use […]
Digital transformation was always bound to happen to real estate. The pandemic just fast-tracked its arrival. The last two years have been a challenging yet exciting time for agents. But what does the future hold now that the new normal is simply…normal? To grapple with the significant changes in the industry, it’s best to familiarize […]
Unless you’ve been living under a rock, you might have heard a little something about marketing automation. After all, 75% of all companies have used at least one kind of automation tool. Chances are, you’ve already encountered one of the most commonly used ones today: chatbots. They aren’t just novelties, either, as many agents use […]
There are many reasons to redesign your website. Perhaps its design has worn its welcome. Maybe it lacks modern features that help with lead generation. Or it could be that you want a faster, more secure browsing experience for your visitors. Fortunately, a redesign can give your old website a new lease on life. You […]
Agent Image strives to provide cutting-edge property marketing solutions, especially in a rapidly changing real estate market. In line with this mission, we launched ACCESS, a revolutionary real estate presentation suite co-developed with some of the leading agents and teams in the country. On top of enabling realtors to create professional-looking presentations in minutes, ACCESS […]
Agent Image has launched over 24,000 websites over the past couple decades. This gives us keen insight into common mistakes real estate professionals make when building a website. Knowing the pitfalls to avoid is just as important as identifying the focal points of your digital brand-building strategy. With that being said, let’s get into the […]
Imagine your real estate website’s home page or landing page as a virtual storefront. You want it to look as attractive as possible so you can grab people’s attention and entice them to step inside and browse your wares. An eye-catching facade, however, is just one part of the equation. Unless you’re running a roadside […]
Some realtors think that the mere creation of a website is the be-all and end-all of their businesses’ online presence. What they don’t know is that a website, no matter how well-designed it is, is useless if the content on the website is not regularly updated considering the ever-changing search engine algorithms. Here are several […]
Much has changed over the years in real estate, but one thing has held true: success is earned, especially in a competitive and ever-evolving industry. To stay sharp and ahead of the curve, you have to put in your best effort. Earning your success requires more than just bursts of hard work, though. Consistency also […]
97% of Realtors on social media use Facebook for business while 39% use Instagram. If you’re not on either one of these platforms, you’re missing out –Facebook has 2.7 billion monthly active users while Instagram has more than a billion (as of Q4 2020). What’s more, 44% of buyers start their home search online because […]
The world of real estate has gone digital because of the coronavirus pandemic. The Internet is saturated with real estate content now more than ever. With all this noise in the background, how can you make your real estate website and, in the process, your business, stand out? Here are three essential tips that will […]
The Internet is a vast space and resource you can easily explore with just a couple of taps and clicks. It’s one of the reasons why real estate agents like you should utilize it well. That said, it’s just as easy for criminals to get a hold of not just your personal information, but your […]
The real estate industry talks a lot about building equity for clients. But many agents overlook a crucial question: are you building equity in your own digital presence? You can think of your website as if it were simply a marketing tool, or you could think about it like real estate. Just like the properties […]
The coronavirus pandemic has caused major changes in how we do real estate business. Home buyers are starting to look and purchase homes remotely, while sellers are investing in more digital marketing methods. And as more and more people search for homes online, real estate listing descriptions have become more important than ever. We’re not […]
In our previous blog, we discussed how real estate professionals are in an excellent position to double down on their digital marketing efforts while the COVID-19 outbreak keeps a lid on in-person meetings and house tours. This time around, we’re expanding this idea by highlighting the common mistakes that people make when jumping into online […]
City-wide shutdowns. Shelter-in-place orders. Indefinite bans on face-to-face interactions. The past few months have truly been far from normal with the novel coronavirus disease (COVID-19) catching the entire world by surprise. More than just being a major threat to public health, the coronavirus outbreak has also become a catalyst in reshaping economic and social landscapes. […]
A well-designed real estate website can help you set yourself apart from your competition, but without the right set of keywords, it’s just an empty shell. You won’t be able to: Establish your expertise in the real estate market; Rank well in organic search engine results; and Get your business out there and attract real […]
Ready to make waves in real estate? It all begins with the right strategy. Capture more leads and stand out from the competition with these tried and tested real estate marketing strategies. Create a kick-ass website Any real estate company worth its salt will have a strong online presence, whether through social media, online business […]
By this time, you most likely have heard of GDPR, or General Data Protection Regulation. But if you’re like many others, you’re probably still unclear on what it is all about and how it impacts your business. GDPR is a set of new Europe Privacy Laws that govern how private information is collected and used […]
Starting July 2018, security throughout the web will become even more stringent. Along with the release of Chrome 68, Google will now start marking sites that do not use HTTPS as “not secure.” So what exactly does this mean for you? To put it simply, a site that has not yet transitioned from HTTP to […]
Before anything else, congratulations on deciding to commission or revamp your website! Impeccable branding has never been more important, and having the best realtor website gives you a definitive edge over competitors. While redesigning your site, you’ll encounter various terms — some familiar, others not. To make sure you and your design team are speaking […]
A great real estate website can do wonders for your personal brand, your lead generation and your business. But, in an online world filled with cookie-cutter template websites, what can you do to make sure your real estate website stands out from your competitors? At Agent Image, we believe in providing our clients with more […]
The short answer to the question ‘What can I do to improve my website?’ is to hire a team of professional web designers like ours at Agent Image. However, there are things that you can do now – and should have done yesterday – to greatly improve your website. The best part about these improvements […]
Is your website a placeholder for your business card or is it doing business for you? That’s the question many of our clients asked themselves before they turned to us to completely redesign their websites. Some did an admirable job attempting to create a professional website on their own, while others…let’s just say they needed […]
As more and more businesses find their clients and customers online, the need to figure out the most effective ways to stand out has lead to numerous studies about online user behavior. One of those behaviors is the way that users navigate around the web, and what visual cues stimulate the visitor to take action. […]
If a tree falls in the woods and no one hears it, does it make a sound? The answer is yes, but if you launch a website and no one knows about it, it will not be a success. The truth is, the steps to a successful real estate website launch start well before your […]
According to the National Association of Realtors, nearly 90% of real estate agents today use social media platforms to build up their business and reputation online. Social media has been around long enough now that we know the benefits. You can interact directly with your clients and prospects. You can reach a much wider pool […]
Last 2012, mobile devices began its climb early in the year and claimed its spot as the go-to gadgets by the end of 2012. 91% of U.S. citizens have their mobile device within reach 24/7. It’s about time to claim your real estate mobile niche this 2013 with these 4 tips. Go Responsive. Responsive websites […]
LinkedIn is the ideal social media platform for professionals and business owners. Unfortunately, you might be doing something wrong that could be costing you your connections. Review these five mistakes to improve your LinkedIn page: Giving in order to receive. One of LinkedIn’s features is that users are able to write recommendations for other users […]
There is no denying the fact that the number of mobile users have grown the past year and continues to do so. Real estate businesses need to know and understand how to participate in and be found via these mobile channels. If you’re interested in having a mobile application or a mobile webpage, here are […]
Real estate professionals know that just like a house with a sturdy and solid foundation, knowing and applying the basic rules of web design will help you generate more leads. Here are 7 tips to attract more potential clients to your agent or broker website. Secret No. 1: Make a Lasting Impression. Pre-designed real estate […]
e-Newsletters have always been a great way to keep in touch. It’s one way to remind past clients of you and your business as well as impress prospects who may convert into clients later on. Below are 4 factors to a successful e-Newsletter. Reliable Information. Make sure that the information and references you include are […]
Have you always ever wondered how Google chooses the images it shows? There are four points to focus on if you want to have your photos show up in the search engine: The Image Filename. Make your filename searchable and SEO-friendly. Instead of uploading your photos as “IMG_001.jpg”, type in “2-story-3br-los-angeles.jpg”. The Alternative Tag. This […]
Nothing is more discouraging than having a website that’s not helping you bring in more business. How do you know if your real estate website needs a makeover? Take this quiz to find out. Does your website have a blog? With thousands and thousand of real estate sites out there, niche marketing is crucial now […]
Did you know that Pinterest can generate more referral traffic to your website or blog? Pinterest, if you’re wondering, is a virtual pinboard that allows people to share, discover and comment on interesting content found on the internet. A recent comScore report shows the growing popularity of Pinterest, which was the 3rd fastest-growing site in […]
Since the birth of the Internet, various web browsers have been created to target the needs of every user – from the multi-tasking surfers, to the gamers, from the web developer, designers, tablet-users and wide screen-users. New updates, add-ons, themes and versions of each browser come out constantly as developers improve upon and fix glitches […]
The Internet is an arsenal of anything you can produce and consume to support your real estate business. With this unlimited access to information, you will need some tricks for convenient and secure Internet use. This is not only to protect your real estate website and online profiles, but to prevent spam, identity theft and […]
At Agent Image, we understand the importance of property domain names and the lure of making single property websites for real estate. However, a single property website only caters to a very specific niche with something like “119PlumStreet.com”. Single property websites are only encouraged for high value featured listings because these domain names aren’t very […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. Video marketing and online content sharing for the first half of 2011 continues to expand in growth and importance, with Google showing an estimated 22,200 monthly queries for the keyword “real […]
A rose by any other name smells as sweet. A real estate domain name, however, isn’t so interchangeable. It’s a small piece of your real estate website, but it speaks volumes about your business: who you are, what you offer, where you’re located, and who you serve. Chosen well, your domain name builds trust and […]
Everyone who uses the internet hates spam, but not everyone knows how to block it. In the real estate business, it’s vital for an agent website to minimize the chances of getting spam. CAPTCHA is a good way to block spam content, but there are some things you need to keep in mind to make […]
With the real estate industry slowly but surely crawling out of its rut, there couldn’t be a better time than now to evaluate your business productivity and make changes to improve your future. With more and more business being done online, your real estate website would be the most logical place to begin. Agent Image […]
With more and more agents introducing blogs as a supplement to their real estate websites, capturing the attention of readers and rising above the clutter of other blogs has become more challenging. Readers have become more discerning and can tell the difference between good and bad content. Posting one good article is just the beginning […]
You might be asking yourself, “can I use REALTOR® in my domain name?” The term ‘REALTOR®‘ is a trademark in the real estate business that describes a real estate licensee who works in the real estate business and is a member of the National Association of REALTORS®(NAR) and abides by its Code of Ethics. A […]
Now that you’ve wowed the world with your real estate website, one of the first things potential customers will need to know once they have decided they want to contact you is your email address. While it is a given that this piece of information should prominently be featured in your homepage, picking an email […]
Nowadays, leading people to your website is a convenient and high-tech affair thanks to the innovation of QR Codes. These two-dimensional bar codes that resemble abstract digital art, started in Japan and became popular due to the increasing use of smartphone technology. It’s the quickest way of leading people to the Web, and all you […]
Register Your Website and Real Estate Business With Google Did you know there’s actually a quick and easy way to generate traffic from Google to your real estate website? Since Google practically leads the battle in search engine popularity, all it takes is for you to register your business with Google Places. In order for […]
If you’re thinking of masking your site’s domain name, which involves making another name appear in the browser’s URL address field – don’t. Masking domain names is never recommended for a number of reasons, especially if you want the page to be optimized for search engines. With domain masking, search engines will detect two different […]
Your website exists for a reason – to generate leads and help you convert them into actual clients. When it comes to internet marketing, getting a website up isn’t the end of the process, it’s only the beginning. If you’re just going to put your site out there and then wait for buyers and sellers […]
At Agent Image, we want our clients to enjoy the unbeatable advantages that being on the cutting-edge brings. We use the latest web development technologies and the newest web standards to create your site. The development and support of our new tools and applications are hampered by using IE6 as a platform because IE6 is […]
