Digital Duopoly Every industry has its titans. In the world of digital advertising, there are two unquestionable behemoths: Google and Facebook. Indeed, the so-called duopoly captured 48.4% of all U.S. digital ad revenue in 2022. Of course, you’ve likely placed ads on both platforms whether you’re a new or experienced agent. But with marketing budgets […]
Why use social media vital in your real estate marketing strategy? There’s no denying it: we’re living in the digital age. And the defining characteristic of this epoch is connectedness. That’s why social media marketing should be a cornerstone of your real estate business: home buyers and sellers are already on Facebook, Instagram, Twitter, etc. […]
It is no secret that social media matters when it comes to marketing your real estate brand. No longer just an online medium for networking and keeping in touch with friends, social media is now a crucial outlet for growing your business. There are plenty of ways to market your real estate business on social […]
97% of Realtors on social media use Facebook for business while 39% use Instagram. If you’re not on either one of these platforms, you’re missing out –Facebook has 2.7 billion monthly active users while Instagram has more than a billion (as of Q4 2020). What’s more, 44% of buyers start their home search online because […]
Statistics show that 7 out of 10 Americans are signed up on a social network. And today’s real estate professionals realize that this online interactive platform is a powerful tool at their disposal – one that’s literally often already in the palm of their hand. Here are three important ways you can use social networks […]
Are you ready to make it big this 2019? Now that the holiday season is long over, it’s time to get to work on the things that really matter for your business. To help you start the year on the right foot, we looked at the latest trends in the marketing and design industry. The […]
Your social media marketing strategy should be built to encourage users to visit your website where they can get and share more complete information about you and your services. But before you can do that you have to integrate your social media platforms with your real estate website. Here are 7 ways to do it. […]
Last Updated: July 19, 2022 For a social networking site that got its start in a college dorm, connecting college students with their peers, Facebook has come a long way. It’s become a part of our everyday lives; whether letting us share pictures of our vacations or keeping in touch with family and friends across […]
Facebook’s Timeline is all about storytelling. And yes, this should apply to your business fan page as well. This format is aimed to increase engagement by telling a story about your brand from the past milestones to your most recent campaigns. Thus, the cover photo plays a big part, as this is the first thing […]
Facebook has evolved yet again. Are you ready? The recent, non-optional switch to timeline means big changes for your business fan page. Whether we like this change or not, this is an opportunity to showcase your company on the most popular social platform ever. So if you haven’t made the switch yet or are still […]
From a multitude of gadget options, apps, social networking platforms and cloud computing solutions, 2012 will continue to revolutionize how technology and Internet marketing works: Infographics Twitter has allowed us to digest our daily dose of news and gossip in 140-characters. This has resulted in marketers realizing the potential that information is better digested and […]
Your clients are talking about your company and services such as yours online. And they will keep talking this year and beyond, as the social revolution and niche networking continues. Are you there to listen? Real estate professionals now use their blogs, Twitter, Facebook, YouTube, LinkedIn and other niche sites to promote their services and […]
The development team at Facebook have been really at it recently, with many features being added to our user profiles. Reactions are quite mixed, some are confused with the new layout, and some are happy with the added controls: Top Stories “Top Stories” is an addition to the news feed that “clues you into the […]
When you install the Like button on your blog or website, don’t think that it’s just another trendy feature. The Like button has a unique ability to drive word of mouth and referral traffic from Facebook to your website and this reinforces your online presence to a wider network. According to Adobe’s Monetize the Like […]
There’s nothing like Facebook to boost your social exposure on the web. Companies use social networks for viral marketing and create word-of-mouth enthusiasm about a brand, a product or just about any content. Using the Facebook Like button allows you to promote your Facebook page on your website and drive more traffic for your website […]
In an age where leveraging marketing efforts through social media is the norm, a well-thought out strategy can help you figure out what platform works best for your real estate company. Trial and error isn’t enough when getting on the social media bandwagon. When utilized correctly, social media is an effective way to achieve brand […]
When it comes to internet marketing for real estate, your options nowadays are endless. However, don’t go too crazy on your efforts or be fooled into thinking that a huge social network fanbase means better business. Being active in social media for real estate in itself doesn’t generate business instantly. Confused about the steps your […]
The phenomenal rise of social media in the last few years has inspired real estate companies both large and small to jump on the bandwagon of this new venue for internet marketing. Today, more and more agents are realizing the importance of boosting their online presence and creating profile pages on social networking sites. Popular […]
If you are tech-savvy enough to create a profile page for your real estate business on Facebook, then you are aware of just how powerful this medium could potentially be. Yes, a fan page allows you to connect and share tidbits about your business with tens of thousands of people. But must it end there? […]
Things to consider when reaching out to your market. As any agent will tell you, having an extensive database of customers doesn’t necessarily translate to actual sales. In fact, the more customers you have, the harder it is to keep track and develop a strategy that enables you to communicate with them on a regular […]
Can posting a video on YouTube, maintaining a Facebook page, or tweeting help you with your SEO? Yes and no. Doing all this will not directly affect your site’s rankings, but it can do so indirectly. Having a good, comprehensive social media marketing strategy in place will help drive traffic to your site, get your […]
Do you tweet? Are you on Facebook? Are you LinkedIn? If you answered yes to all these questions, then next question is, are you incorporating social media into your website right now? People are getting more and more social online rather than offline these days and many useful contacts are now being made via social […]
When the cost of Google Adwords and other forms of paid search advertising continues to rise by the day, and tying strong return-on-investment (ROI) to any marketing expense is mandatory, we think it’s time you have a few “freebies” to tap into as traffic (and potential client) streams. Enjoy these, on the house! Twitter If […]
People are becoming less social offline and more social online. What does this mean for you and your real estate business? With over 85% of real estate transactions starting online, your prospective clients are on the web. Whether they are doing searches on Google, conversing with friends on Facebook or watching community videos on WellcomeMat, […]
