YouTube 101 Maybe you already have a YouTube channel but it doesn’t get any traction. Perhaps you’re entirely new to YouTube marketing and don’t know where to begin. No matter your circumstance, Agent Image has created a step-by-step guide on how to create a YouTube channel for real estate agents. How to Set Up a […]
It’s man vs. machine learning It may be 2023, but content is still the lynchpin behind search engine optimization (SEO). But precisely because it’s 2023, content creation is undergoing a sea of change — largely because of ChatGPT, the uncannily human chatbot. Naturally, writers are wringing their hands about being replaced by a large-language model. […]
“Traditional marketing talks at people. Content marketing talks to them.” Wise words, indeed, from marketing expert Doug Kessler. In an era when people increasingly rely on the internet to find real estate information, content marketing allows you to answer the myriad questions buyers and sellers have. In the process, you can showcase your expertise and […]
Buyers and sellers crave information. You have precisely the knowledge they need. It’s a perfect match — except you don’t have nearly enough hours in the day to talk to all these people. That’s where blogging comes in! By posting informative content on your website, you effectively create a virtual information kiosk that prospects can […]
The coronavirus pandemic has caused major changes in how we do real estate business. Home buyers are starting to look and purchase homes remotely, while sellers are investing in more digital marketing methods. And as more and more people search for homes online, real estate listing descriptions have become more important than ever. We’re not […]
In our previous blog, we discussed how real estate professionals are in an excellent position to double down on their digital marketing efforts while the COVID-19 outbreak keeps a lid on in-person meetings and house tours. This time around, we’re expanding this idea by highlighting the common mistakes that people make when jumping into online […]
City-wide shutdowns. Shelter-in-place orders. Indefinite bans on face-to-face interactions. The past few months have truly been far from normal with the novel coronavirus disease (COVID-19) catching the entire world by surprise. More than just being a major threat to public health, the coronavirus outbreak has also become a catalyst in reshaping economic and social landscapes. […]
One of the questions I get asked most often when I’m speaking to students is, “what kind of digital marketing should I be doing to promote my real estate business?” It’s a great question. I personally love online advertising — especially social media, and if you’ve seen either my Instagram or Facebook accounts you would […]
Working in the real estate industry can entail a fast-paced lifestyle. And for Atlanta-based and award-winning Realtor® Egypt Sherrod, who juggles multiple roles (real estate agent, TV show host and radio personality, motivational speaker, author, and mother), balancing her personal life with her real estate work can be quite the challenge. Egypt is the CEO […]
It’s easy to point out what real estate blogs are doing wrong – generic content, visual clutter, erratic updates – but it’s also worth asking what successful bloggers are doing right. With so many mediocre blogs flooding the web, how do you bring value to the table? Here’s what makes real estate blogs work: Blogging […]
Knowledge is essential to the success of any real estate professional. Having a good grasp of what’s happening in the industry and the community will not only create a good impression on clients. It will also help you provide the best advice and services, and better prepare you for any changes in the market. Some […]
You’ve decided to blog. Congratulations! You’re taking a great step toward amplifying your name, real estate agent website, and personal brand, positioning yourself as the go-to real estate agent in your market. But, we won’t lie: blogging takes time, effort, and dedication – and it can be hard to come up with topics that provide […]
Too many agents suffer from infrequent posting. Yet content marketing using your real estate blog is one of the best ways to build up a loyal following. So after you have made your first blog post then what? We will lay out five ways to promote your real estate blog after your 1st post. These […]
Some real estate websites that made a splash in 2015 will be forgotten as soon as the ball drops on New Year’s Day. Others will be well remembered long into the future. What sets one type of real estate website apart from the other is the use of advanced technology to create an overall user […]
One of the questions I get asked most often when I’m speaking to students is “what kind of digital marketing should I be doing to promote my real estate business?” It’s a great question. I personally love online advertising – especially social media, and if you’ve seen either my Instagram or Facebook accounts you would […]
Real estate agents are always looking for ways to differentiate themselves from other agents. As a thought leader, one of the best ways to share your local knowledge is to blog. But not all real estate agents are professional bloggers or have the ‘gift’ or even time to write. To help you tread the blogging […]
Are you spending all your energy on social media marketing and less on sending out newsletter-type emails? If you’ve already built a solid email marketing list then maybe it’s time to revive your newsletter strategy. A strategically worded and well timed e-mail blast that informs and intrigues can generate an even greater response than tweets […]
Too often agents upload photos to the MLS or their featured listings, quickly jot down a few sentences about the property and that’s about it. Using high quality listing photos is important but a well-written, detailed listing description is what you need to win that first impression and encourage buyers to hit the contact button. […]
So you have a really productive real estate website that is attracting visitors and generating leads. You’re doing fine, but could you be doing even better? The answer to that question is the reason why you need to take a digital marketing assessment to see where you can improve and perhaps where you are following […]
There are millions of people across the U.S. looking for more information about real estate, about home prices, about communities and specific neighborhoods. How are you going to stand out as the go-to agent in your local market? How will you win the trust of buyers and sellers just starting their online search? You can […]
Admit it, you’ve been there. We all get excited in the beginning with a myriad of topic ideas and can’t wait to start blogging. However, as our offline life catches up, we eventually find our real estate blogs gathering dust in the little corner of our website. Blogging now seems to be more like work […]
Visual and emotional connections play a big part in almost every real estate transaction. Encouraging prospective home buyers to visualize and emotionally connect to a property they see online can help you make a sale. The following mobile photo apps make taking, editing and sharing creative photos fun and easy. Instagram We can’t start this […]
According to Google, 97% of consumers search for local businesses online. For real estate professionals, this is the ultimate portal when home buyers and sellers are searching for a real estate agent. With Google consistently dominating the battle of the search engines, it is crucial to use all the tools you can get your hands […]
We have been blogging since 2008 and it’s high time that we give our Agent Intelligence real estate blog a makeover! Now we just made it easier for you to find articles on the topics that you care about and share them with your clients or colleagues. Here are some of the topics you can […]
Real estate is probably the most expensive item a person will buy in their lifetime. Looking for a way to remind clients as to why to buy land and homes? Check out this compilation of classic and famous real estate quotes from thought leaders and personalities giving excellent insights into the property business and the […]
While some may avoid touching the topic of climate or the environment, you as an agent may actually use this to your advantage to showcase your expertise on all things real estate. Spreading information about the environment and green living is a good strategy in marketing. It is also a great way to show others […]
Your real estate website caters to a particular market, so it’s best to build one that will address all the needs of potential clients who are looking for information that will help them in their decision-making process. More than brand building for your company, it’s also a way to extend your role in the industry […]
With more and more agents introducing blogs as a supplement to their real estate websites, capturing the attention of readers and rising above the clutter of other blogs has become more challenging. Readers have become more discerning and can tell the difference between good and bad content. Posting one good article is just the beginning […]
Whether your real estate business is still experiencing growing pains or has already carved a name for itself, one thing is for sure: blogging offers many benefits to your product or service and generates consumer interest, resulting in added awareness. However, while blogging regularly can be advantageous to your business, it also presents challenges such […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. If you thought posting home photos on your property listings page was the end-all method of reaching out to consumers, imagine how much more you could share through video. These days, […]
Experienced agents and brokers will tell you that video blogging, or vlogging, is a must-have feature for any high-value property listing on your website. Prospective clients feel a certain comfort and assurance when presented with a video of a talking head, which is infinitely more powerful than a press release or regular blog post. And […]
In marketing, it’s all about being noticed and standing out from the crowd. One way you can do this is by building your reputation for knowledge and reliability, which in turn increases the influence you exert on your users and the community. If your blog or site is constantly updated with the latest news and […]
People are attracted to things that are fresh and new. No matter how well-designed and optimized your website is, if you haven’t added new content in months you could very well lose the interest of your audience. If you want people to keep coming back for more, you have to give them a reason to […]
Why blog? Because blogging is good for business. It helps make you more visible to the search engines; builds your reputation as an authority and a reliable source; enables you to communicate directly and more informally with your prospects; and provides another avenue for marketing your listings. It’s best to blog about what you know […]
Can posting a video on YouTube, maintaining a Facebook page, or tweeting help you with your SEO? Yes and no. Doing all this will not directly affect your site’s rankings, but it can do so indirectly. Having a good, comprehensive social media marketing strategy in place will help drive traffic to your site, get your […]
Reputable copywriting services are usually expensive and difficult to find. This mostly has to do with the fact that good creative writers are at a premium, and that copywriting as a trade is time-intensive by nature. If you, or someone working with you is able to write compelling marketing copy for your real estate business, […]
We cannot stress enough the importance of having plenty of valuable information on your site. Not only will this help with your website ranking, visitors will know to come back to you for real estate advice. View Agent Image‘s multiple products to help your site be a beacon of information for your community. Make My […]
People are becoming less social offline and more social online. What does this mean for you and your real estate business? With over 85% of real estate transactions starting online, your prospective clients are on the web. Whether they are doing searches on Google, conversing with friends on Facebook or watching community videos on WellcomeMat, […]
For those of you who have weathered the “real estate storm” of 2008, congratulations – you are more resilient than most have proven. As many real estate professionals are looking to close out the year and put it behind them, the last month of 2008 is not one to just sit back and relax. As […]
Word of mouth marketing has always been one of the most cost effective ways to grow a business. This time may soon come to an end as internet marketing continues to become one of the most cost effective ways to spread information and services quickly and effectively. Everything you do with your website should be […]
