As the real estate industry adjusts to the ramifications of the NAR settlement, one of the most significant outcomes is the increased competition among real estate agents. With commissions poised to decrease in some cases and buyers potentially responsible for paying their agent’s commission, real estate professionals need to find new ways to stand out […]
Which real estate website designer should you choose? Who builds your real estate website has a major impact on your brand and your bottom line. With this in-depth Agent Image vs. Luxury Presence comparison, we hope to provide the clarity you need to make the right decision on which real estate website designer to choose. […]
YouTube 101 Maybe you already have a YouTube channel but it doesn’t get any traction. Perhaps you’re entirely new to YouTube marketing and don’t know where to begin. No matter your circumstance, Agent Image has created a step-by-step guide on how to create a YouTube channel for real estate agents. How to Set Up a […]
Generating Real Estate Leads: Paid vs. Organic We’ve talked about whether Facebook or Google ads are better at generating real estate leads. Now, it’s time to talk about whether search engine optimization (SEO) or search engine marketing (SEM) offers better results. Unlike the previous discussion, though, this isn’t exactly an apples-to-apples comparison, since SEO generates […]
Million-dollar listings. Glamorous clients. The promise of higher commissions. The glitzy allure of luxury real estate is undeniable. For aspiring luxury real estate agents, breaking into this exclusive club can feel like trying to scale a fortress wall. While determination and persistence are crucial for gaining entry into any coveted domain (just ask Kristen Wiig’s […]
Get more leads, without spending more If it feels like finding a client is extra tough these days, you’re not alone. With high-interest rates, low housing inventory, and the Sitzer-Burnett ruling, the real estate industry is facing monumental challenges like never before. Which means that your marketing should work harder and smarter than ever if […]
“We cannot control the external events around us, but we can control our reactions to them.” – Epictetus. It’s the settlement heard throughout the real estate industry. Just a few days ago, the National Association of REALTORS® agreed to pay $418 billion to sellers who filed a class-action lawsuit arguing they were charged with unfairly […]
What does niche mean — and why you should have one? Is it better to be a generalist or a specialist? It’s a debate that professionals in countless fields have been asking for a long, long time — real estate agents included. Of course, everyone starts out as a do-it-all agent. As you gain experience […]
Struggling to Pick Which Real Estate Industry Event to Attend? As the legendary Joyce Rey once said: “You have to stay current.” That’s why new and veteran agents should regularly attend top real estate conferences to sharpen their knowledge and beef up their sales playbook. And it seems many of you plan to do just […]
In the time it takes you to read these two short lines, your attention would have already drifted somewhere else. To live in a multi-screen world means having your focus split in multiple directions. Indeed, Canadian researchers found that modern-day humans have an attention span of just eight seconds. That makes real estate marketing such […]
The Hustle Never Ends The summer heat is dying down and with it, the frenzy of buying and selling real estate. While other agents are already cozying up by the fireplace, some are eager to push their business forward even in the offseason. If this sounds like you, you’ve come to the right place. Here […]
Words of Wisdom – From The World’s Best Real Estate Agents Given the current real estate market, it’s easy for agents like you to be disheartened. But when you think you can’t close a deal or that a listing is beyond your reach, allow these quotes from A-list agents to inspire you. Take it from […]
What’s all the fuss about AI? Both real estate and the tech industry are fond of buzzwords — and no term is buzzier these days than “AI” or artificial intelligence. It’s not hard to understand, though. If we told you there was a tool that automates tasks so you can free up time in your […]
Puzzle me this: In such a high-touch industry like real estate, why are so many ads and marketing materials so impersonal? Social media ads, email blasts, and text messages that all say the same thing, almost as if the recipients were one indistinguishable mass. You’ve no doubt received them — maybe you’ve even sent out […]
Buyers and sellers crave information. You have precisely the knowledge they need. It’s a perfect match — except you don’t have nearly enough hours in the day to talk to all these people. That’s where blogging comes in! By posting informative content on your website, you effectively create a virtual information kiosk that prospects can […]
In many ways, your website is like a sports car. To perform at its very best, it requires regular care and maintenance. If it’s been a while since you’ve tuned up your real estate agent website, we’ve prepared a quick checklist to help keep it in tip-top shape. User Experience Your website is the online […]
You want 2023 to be your most successful year yet. To get record-best sales, though, you need to know where the proverbial tea leaves fall, so you can adjust your marketing strategy accordingly. Luckily, Agent Image can help you interpret the trends that will set the pace for 2023. Read on to get the business […]
One year, so many amazing clients, and just as many stunning websites. We have so much to be thankful for this year, but being able to call these amazing professionals part of the Agent Image family is truly the cherry on top of our holiday cake. So before we say goodbye to 2022, let’s look […]
If you’ve spent any amount of time in the real estate industry, you’ve made your fair share of presentations. You’ve also likely spent hours polishing your pitch — only to have it ignored by prospects. Good news: it doesn’t have to be that way! Take note of these tips and you’ll be making showstopping decks […]
Agent Image is back to its winning ways, notching 18 awards at this year’s RealTrends Website Rankings! As always, we’re honored to have our work recognized as among the best in the industry. But more than that, we’re thrilled to have helped a new batch of agents enter the winner’s circle — all while helping […]
Every generation gets its time in the spotlight. And right now, that spotlight is firmly on Gen Z, a cohort for whom the internet is their second home. Speaking of homes, the oldest “Zoomers” are turning 25 this year — the age when most people start considering homeownership. As a realtor, most of your time […]
From MySpace in the 2000s to Facebook and Instagram in the 2010s, every era has its social media darling. Today, that honor unquestionably belongs to TikTok, the massively popular and fast-growing platform where viral dance trends, lip-synch videos, and tutorials abound. Before you dismiss the platform as just another fad, though, note that more and […]
How many times have you promised to break your sales record only for that plan to fizzle out? And how many times have you committed to growing your brand with nothing to show for it? Setting lofty business goals is well-intentioned, of course. Good intentions alone, though, aren’t enough to get the results you want […]
Agent Image has done it again! We added to our ever-growing roster of award-winning websites with the recent announcement of the RealTrends Website Rankings awards for 2021. Each year, RealTrends recognizes the top real estate websites across the country. As in previous years, we’re thrilled that a number of our clients’ websites made it to […]
Digital marketing can be a little intimidating if you’re new to it. With so many terms and concepts to learn, you may find yourself at a loss. That’s why we prepared a guide that will teach you the A to Z of successful digital marketing in today’s age. It gives you a clear understanding of […]
Some realtors think that the mere creation of a website is the be-all and end-all of their businesses’ online presence. What they don’t know is that a website, no matter how well-designed it is, is useless if the content on the website is not regularly updated considering the ever-changing search engine algorithms. Here are several […]
The real estate landscape has changed significantly over the last few years, and so have the ways buyers and sellers engage with agents online. Having a thoughtful, data-driven marketing strategy is more important than ever. Here’s how to set yourself up for success in 2025 and beyond. Table of Contents Paid ads Retargeting Video marketing […]
During the holiday season, it’s easy to fall behind on your marketing as you focus on family and holiday duties. Do yourself a favor and set up as much automation as you can. Here are tips on how you can make the most out of automation tools so you never miss out on opportunities despite […]
97% of Realtors on social media use Facebook for business while 39% use Instagram. If you’re not on either one of these platforms, you’re missing out –Facebook has 2.7 billion monthly active users while Instagram has more than a billion (as of Q4 2020). What’s more, 44% of buyers start their home search online because […]
It’s understandable if you feel stuck with your branding, especially if you’ve been using it for quite a while. Design trends are constantly in flux. More importantly, times change, and your branding might no longer reflect your current idealized version of your business. There’s only one way to get unstuck: make some updates. You can […]
The real estate industry talks a lot about building equity for clients. But many agents overlook a crucial question: are you building equity in your own digital presence? You can think of your website as if it were simply a marketing tool, or you could think about it like real estate. Just like the properties […]
The ongoing coronavirus crisis is unlike anything we’ve seen in recent memory. Its impact, as dramatic and devastating as its arrival was sudden, is already reshaping modern life as we know it and is bound to leave significant, lasting changes. In the previous installments of Agent Image’s COVID-19 blog series, we discussed how to safely […]
It’s no secret that we all have a little more time on our hands during this pandemic. The current situation is offering real estate agents a rare opportunity of some peace and quiet from their regular work routine. That doesn’t mean, however, that your real estate marketing should slow down during this period. In fact, […]
In the first of our COVID-19 blog post series, we talked about the effects of the pandemic on the real estate industry and offered tips on how you can keep your business afloat. In this blog post, we’ll explore the actionable measures you can take with your business now, not only to survive the crisis […]
As the coronavirus pandemic continues to take hold around the world, the thought of how it’s going to affect the U.S. real estate industry is probably foremost in your mind. What are your options as a realtor? What happens to mortgages? How will buyers and sellers react? And how are you going to conduct your […]
All successful companies have one thing in common – a unique and impactful brand. Effective branding distinguishes a company from its competitors. It is essential not only because it helps create a memorable impression, but also because it serves as the marketing persona of a business and allows clients to connect and identify with the […]
In today’s competitive, technology-driven real estate business landscape, success is always the result of a solid team effort. It’s not enough for brokerages to simply know how to identify and recruit their area’s top real estate agents; retention is just as important. Keeping top talent is just as crucial as hiring top talent. Here are […]
In a recent report from the National Association of Realtors, 44% of all home buyers used an online resource as a first step in searching for a new home. For home sellers, the internet played a significant role during the selling process as well, as websites were one of the main tools used to market […]
Ready to make waves in real estate? It all begins with the right strategy. Capture more leads and stand out from the competition with these tried and tested real estate marketing strategies. Create a kick-ass website Any real estate company worth its salt will have a strong online presence, whether through social media, online business […]
An effective Call-to-Action or CTA is an integral part of any great real estate website. When done correctly, CTAs can convert internet traffic and clicks into actual clients. Get ahead of the competition by learning the basics of CTAs and how to properly utilize this clever marketing tool. What is a CTA? A CTA or […]
In the field of real estate, agents are expected to create their own business. This means really getting your name out there and persuading clients to call or show up to the office. Unfortunately, clients tend to see all real estate agents as the same and may not immediately see what makes you stand out. […]
Real estate professionals play an important role in shaping the quality of living that their clients experience. As an industry expert, it’s your job to make your client’s real estate buying or selling experience as smooth and painless as possible. You must establish yourself as a versatile professional who can provide and create solutions for […]
According to The National Association of Realtors® (NAR), 2018’s real estate market is dominated by two factors: a strong demand from buyers but a limited inventory and an influx of ready-to-buy, first-time buyers. Due to this, the real estate industry is looking at rising prices and appreciation, but also a lower availability and affordability. In […]
Words and phrases that make you a better marketer in the internet age Dipping your toes into the world of marketing? Understanding the lingo is an excellent first step forward. Learning the ins and outs of the field will certainly require a lot of patience and hard work, but a basic understanding always helps. The […]
It’s no secret that real estate agents have a glamorous reputation, partly influenced by glitzy programs on TV and streaming platforms. In reality, this job isn’t for the faint of heart – it’s a 24/7 hustle, even for the most successful agents. Not convinced? Here’s what Dolly Lenz, an Agent Image client who has sold […]
Developing your brand is crucial to success in real estate. Your brand will serve as the “face” that will identify you and define what you and your business are all about. In today’s highly-competitive real estate environment, branding can spell the difference between standing out and disappearing into obscurity. With this in mind, crafting your […]
Of all of the real estate agents in your area, what makes you different from the rest? Answering that question is an important part of becoming a real estate rockstar. Niche marketing is for specialists of a particular area of the real estate market that is being underserved in your location. That can be a […]
You may feel that you have built a killer real estate website, but how will you know for sure? Without measuring the effectiveness of your website – and tweaking it where necessary – you are essentially throwing money and time right down the drain. Here are 5 ways to assess if your real estate website […]
You’ve put a lot of hard work, time and money into your real estate website. If you’re like most agents, you’re spending a lot of time trying to drive traffic to your site, but you might not be seeing the results in lead volume that you anticipated. While there are a number of metrics that […]
When it comes to online marketing, many real estate agents know the basics, but even seasoned agents have a hard time communicating with their target audience. Online marketing strategies change year after year and it’s so hard to keep up. This is the reason why mastering the marketing basics is crucial for you to succeed […]
Too often agents upload photos to the MLS or their featured listings, quickly jot down a few sentences about the property and that’s about it. Using high quality listing photos is important but a well-written, detailed listing description is what you need to win that first impression and encourage buyers to hit the contact button. […]
You sell luxury homes. There are people out there who are specifically looking for luxury properties. Your ability to reach them depends on how you present yourself and your company as a specialist in luxury real estate. It is a known fact that the way that you design your website – from the layout to […]
Every online marketer will tell you that blogging is essential to building up your online presence, your brand, and your authority and relevance in the local market. Yet many real estate professionals simply do not know how to create blogs that are memorable and informative, sharable on social media, and that spur readers to interact […]
When you go to an online retail store, you expect to be able to find what you like, add it to your cart, pay for it on the spot and be done. The philosophy behind building your online marketing strategy for your real estate website is the same: Give users what they want, an easy […]
Real estate marketing – whether you’re doing it old-school and are sending out mailers to your sphere of influence or are spending a large portion of your marketing budget on tech-savvy solutions like SEO and pay-per-click campaigns – can seem overwhelming even on the best days. Let’s face it. You’re a real estate agent. You […]
According to the National Association of Realtors® 2014 Profile of Home Buyers and Sellers, 92% of buyers use the Internet in some way during their home search process. In fact, with the way mobile technology is becoming ubiquitous in our search for everything from restaurants to Realtors®, buyers are increasingly finding their agents online. What […]
You’ve designed the most beautiful real estate website in your market. You’ve filled it will quality content. Your listings are easy to search and precisely displayed. But ultimately – when it’s all said and done – you’re not interested in how pretty it is or how many compliments it gets. You want leads, conversions … […]
The new year has come and gone. What suitable way to start it than by going through your social media marketing strategy and seeing what has worked for you or not. Below is a checklist of 3 points to consider when planning your social media marketing this 2013. Recap and Examine Your 2012 Social Activity. […]
Logo guidelines are clear and simple rules about how logos of brands should be presented. They are typically as very detailed, from the size, color and font, to how companies want it to be used by others. To help give you a better idea, we’ve gathered a few logo and trademark guidelines from brands such […]
The great recession of 2008 slowed down the demand of luxury properties. However, the wealthy began to recover as early as 2009. Looking into the lifestyle and putting yourself in the shoes of wealthy real estate consumers will help you sell luxury homes better and come up with a strategy fit for their taste. Listed […]
There is no denying the fact that the number of mobile users have grown the past year and continues to do so. Real estate businesses need to know and understand how to participate in and be found via these mobile channels. If you’re interested in having a mobile application or a mobile webpage, here are […]
Contact Management Systems (also known as Customer Relationship Management) is a way for managing prospects from the initial contact until the closing of the transaction. It’s great for developing relationships with prospects and clients. If this is the first time you’ve heard about this, here are some things to know about Contact Management Systems. Gather […]
Human beings are visual creatures. When we read, our mind automatically translates the words into mental images. This is the main reason why Internet marketers make it a point to include visual content in their campaigns. Visuals are processed faster in the brain than text. According to a research by 3M Corporation, we process visuals […]
Opinions matter — be it a review of a local restaurant, a heated debate on a national issue, or a recommendation about your real estate business. Companies grow and improve when these criticisms are taken constructively. For real estate company owners who invest a lot on marketing, it is important to step back and review […]
We all know that using relevant keyword phrases on your website is a great SEO technique; but knowing the right mix of words can be a feat. Here are some tips to get you started: Know your niche. Real estate is a very broad business and this results in very general keywords. Where should you […]
Facebook’s Timeline is all about storytelling. And yes, this should apply to your business fan page as well. This format is aimed to increase engagement by telling a story about your brand from the past milestones to your most recent campaigns. Thus, the cover photo plays a big part, as this is the first thing […]
Brokers and real estate professionals can do a lot when it comes to promoting their business website. To turn one-time visitors into potential clients, it is important to maintain brand awareness so that they can easily recommend your website to others who might be in need of your services. Offer something of value. A way […]
According to Google, 97% of consumers search for local businesses online. For real estate professionals, this is the ultimate portal when home buyers and sellers are searching for a real estate agent. With Google consistently dominating the battle of the search engines, it is crucial to use all the tools you can get your hands […]
Internet marketing is an overwhelmingly vast field and it’s only effective if done properly. Here are many common factors that contribute to web marketing failure. Identify the ones that relate to your experience so that you can correct them right away. 1. Not having a concrete plan: Identify your objectives first before signing up for […]
A recent buzz has started—or maybe heard yet again—in the business of real estate photography. Questions have come up on real estate threads and opinion sites on who really owns the photograph of a house posted on various listing sites. Does the copyright belong to the owner of the house, the photographer, the brokerage company, […]
Your real estate website is your online presence and without it, it’s pretty hard to make your business accessible to your growing online market. Here’s a short quiz to see how effective your website marketing is and if you’re doing it right. Get 1 point for every “yes” and total your score after. Site User […]
We have been blogging since 2008 and it’s high time that we give our Agent Intelligence real estate blog a makeover! Now we just made it easier for you to find articles on the topics that you care about and share them with your clients or colleagues. Here are some of the topics you can […]
Facebook has evolved yet again. Are you ready? The recent, non-optional switch to timeline means big changes for your business fan page. Whether we like this change or not, this is an opportunity to showcase your company on the most popular social platform ever. So if you haven’t made the switch yet or are still […]
Social check-in is the trend these days and location data is what fuels many of the best mobile apps out there. According to comScore, “The number of U.S. smartphone subscribers surpassed the 100-million mark in January 2012” and International Data (IDC) say that “157.8 million smartphones sold worldwide in Q4 2011, bringing the total for […]
Don’t let your marketing dollars go to waste! Here are some tips on how to follow up online website leads using your mobile devices. 1. The tools you need: Any smartphone (iPhone, Blackberry, Android, or Windows) Laptop or tablet with Internet conenction for checking emails or setting up video conferences. Bluetooth earpiece 2. Find the […]
In comparison to the 145-day average non-staged homes stay in the market, statistics from staging education website, StagedHomes.com, show that “94% of homes staged by an Accredited Staging Professional (ASP) sell on average in 29 days or less.” And with that in mind, here are the top 12 home improvements for sellers identified in a […]
The way to an effective web presence is to know how to package your services distinctively to the market niche you’re trying to reach.
There’s nothing like Facebook to boost your social exposure on the web. Companies use social networks for viral marketing and create word-of-mouth enthusiasm about a brand, a product or just about any content. Using the Facebook Like button allows you to promote your Facebook page on your website and drive more traffic for your website […]
While some may avoid touching the topic of climate or the environment, you as an agent may actually use this to your advantage to showcase your expertise on all things real estate. Spreading information about the environment and green living is a good strategy in marketing. It is also a great way to show others […]
New listings are always good news. However, there are certain steps that you have to take to make the most out of them. With internet marketing, there are several ways to update potential clients about the latest properties. Here are some reminders when it comes to a new listing which will help you market your […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. Dubbed as the future of advertising, online videos are one of the most effective marketing platforms today. We all know that it is not enough to have a great-looking website. With […]
In an age where leveraging marketing efforts through social media is the norm, a well-thought out strategy can help you figure out what platform works best for your real estate company. Trial and error isn’t enough when getting on the social media bandwagon. When utilized correctly, social media is an effective way to achieve brand […]
Aside from serving a practical function, a well-designed website plays a major role in how people view your business. However, there are times when a template website doesn’t meet all your requirements in terms of design, features and functionality. This is one reason why more discerning companies go for a unique, custom website that fully […]
When it comes to internet marketing for real estate, your options nowadays are endless. However, don’t go too crazy on your efforts or be fooled into thinking that a huge social network fanbase means better business. Being active in social media for real estate in itself doesn’t generate business instantly. Confused about the steps your […]
Your real estate website caters to a particular market, so it’s best to build one that will address all the needs of potential clients who are looking for information that will help them in their decision-making process. More than brand building for your company, it’s also a way to extend your role in the industry […]
Client reviews on your real estate website are proving to be an indispensable asset that can heavily influence the decision making process of your potential clients. In reality, people need first-hand assurances from others that what they are about to invest their money on is no fly by night business. A well-written client testimonial can […]
With the real estate industry slowly but surely crawling out of its rut, there couldn’t be a better time than now to evaluate your business productivity and make changes to improve your future. With more and more business being done online, your real estate website would be the most logical place to begin. Agent Image […]
The phenomenal rise of social media in the last few years has inspired real estate companies both large and small to jump on the bandwagon of this new venue for internet marketing. Today, more and more agents are realizing the importance of boosting their online presence and creating profile pages on social networking sites. Popular […]
With more and more agents introducing blogs as a supplement to their real estate websites, capturing the attention of readers and rising above the clutter of other blogs has become more challenging. Readers have become more discerning and can tell the difference between good and bad content. Posting one good article is just the beginning […]
If you are tech-savvy enough to create a profile page for your real estate business on Facebook, then you are aware of just how powerful this medium could potentially be. Yes, a fan page allows you to connect and share tidbits about your business with tens of thousands of people. But must it end there? […]
Nowadays, leading people to your website is a convenient and high-tech affair thanks to the innovation of QR Codes. These two-dimensional bar codes that resemble abstract digital art, started in Japan and became popular due to the increasing use of smartphone technology. It’s the quickest way of leading people to the Web, and all you […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. If you thought posting home photos on your property listings page was the end-all method of reaching out to consumers, imagine how much more you could share through video. These days, […]
Creating a brand for your real estate website may be the single most important thing you’ll ever do as a real estate professional. For starters, branding is all about the image you project on clients and prospects that will determine whether or not they will continue or begin to do business with you. Just ask […]
Experienced agents and brokers will tell you that video blogging, or vlogging, is a must-have feature for any high-value property listing on your website. Prospective clients feel a certain comfort and assurance when presented with a video of a talking head, which is infinitely more powerful than a press release or regular blog post. And […]
Everyone knows that a listing is the quickest way to generate sales. However, there is also a science to ensure your listing stands out. To make your listing work for you, there are several things you can do to garner the highest impact. Follow these simple guidelines to increase the number of hits on your […]
As 2010 comes to a close, here are some strategies that will help motivate you and your team in 2011: Work on your referrals – Nothing will win you customers faster than a satisfied client putting in a good word about your service. That said, maintaining your relationship with old clients is crucial. Touch base […]
Before uploading a slew of property photos on your website, ask yourself this one question: “Do your photos do the home justice?” It’s a fact that buyers are nine times more likely to find a home through the internet than a newspaper these days. The internet has reinvented the way agents go about their business […]
Nowadays, it is tempting for real estate agents cut to corners and enter online listings in the shortest, most unimaginative manner. In most cases, the main selling points of the house being sold are even omitted, leaving prospective buyers out in the cold with nothing but vague abbreviated characters unlikely to pique their interest. Given […]
Things to consider when reaching out to your market. As any agent will tell you, having an extensive database of customers doesn’t necessarily translate to actual sales. In fact, the more customers you have, the harder it is to keep track and develop a strategy that enables you to communicate with them on a regular […]
