Which real estate website designer should you choose? Who builds your real estate website has a major impact on your brand and your bottom line. With this in-depth Agent Image vs. Luxury Presence comparison, we hope to provide the clarity you need to make the right decision on which real estate website designer to choose. […]
YouTube 101 Maybe you already have a YouTube channel but it doesn’t get any traction. Perhaps you’re entirely new to YouTube marketing and don’t know where to begin. No matter your circumstance, Agent Image has created a step-by-step guide on how to create a YouTube channel for real estate agents. How to Set Up a […]
Generating Real Estate Leads: Paid vs. Organic We’ve talked about whether Facebook or Google ads are better at generating real estate leads. Now, it’s time to talk about whether search engine optimization (SEO) or search engine marketing (SEM) offers better results. Unlike the previous discussion, though, this isn’t exactly an apples-to-apples comparison, since SEO generates […]
Which Real Estate Website Builder is Right For You? Not so long ago, having a website meant having some serious coding skills. Thanks to the rise of DIY website builders, though, you can turn your web browser into a web design studio. Now that options abound, finding the right option has become quite a challenge. […]
Brainstorming just got easier Having a real estate agent website that impresses visitors is great. That said, having an impressive website that people keep returning to is even better. Consistently posting relevant and original blogs is one of the best ways to continually attract website traffic. As many of our clients share with us, however, […]
Agent Image, the leading real estate website design and digital marketing agency, has been named to HousingWire’s Tech100 Real Estate list for the third year in a row. This list honors companies that leverage technology to innovate the home sales process. CEO Jon Krabbe says: “We’re firm believers that innovation is a process, not an […]
Building the Perfect Luxury Real Estate Agent Website There are real estate websites. Then there are websites for luxury real estate agents. These represent the pinnacle of design and are a crucial asset for anyone who operates in the rarefied niche of high-end properties. Maybe you’re a veteran looking to revamp your online presence or […]
Check Out Our Website Audit Checklistfor Real Estate Agents A new year means a new opportunity to beat your previous sales records. To achieve that, though, you need to have the right marketing tools in place. As it happens, there’s no bigger marketing asset than your real estate website, so it’s a good idea to […]
It’s man vs. machine learning It may be 2023, but content is still the lynchpin behind search engine optimization (SEO). But precisely because it’s 2023, content creation is undergoing a sea of change — largely because of ChatGPT, the uncannily human chatbot. Naturally, writers are wringing their hands about being replaced by a large-language model. […]
Making Sense of The Numbers A website may be made of pixels and code, but it’s similar to a living thing in many respects. It grows as you add content, it’s composed of interconnected parts, and its appearance changes as time goes on. And if humans pay attention to their vital statistics, agents should pay […]
What’s all the fuss about AI? Both real estate and the tech industry are fond of buzzwords — and no term is buzzier these days than “AI” or artificial intelligence. It’s not hard to understand, though. If we told you there was a tool that automates tasks so you can free up time in your […]
Why You Should Learn to “❤️” Social Media There are no two ways about it: if you’re not using social media, you’re missing out. In the National Association of REALTORS® (NAR) 2022 Technology Survey, 46% of respondents said that social media was the number one tool that gave them quality leads in the last 12 […]
You think it’ll never happen to you. Until it does. Zillow is one of the most visited real estate websites in the world, pulling in over 328 million visits per month. As often happens, though, the bigger you are, the bigger the target on your back. In 2019, hackers logged into Zillow’s system, seized control […]
No one said real estate was easy If there’s one word that best describes your day, it’s probably “busy.” Between taking calls, entertaining leads, showing properties, and handling paperwork, the time can really get away from you. But what if you could get help on time-consuming tasks so you can wrest control of your day? […]
The real estate industry has no shortage of jargon and IDX may very well be one of the most misunderstood. For one, it’s often mistaken for an MLS or multiple listing service. In some way that’s understandable — both an IDX and an MLS collate listings in one location. But they do differ in fundamental […]
Why is everyone talking about ChatGPT all of a sudden? From relative obscurity, ChatGPT was thrust into the spotlight when it was unveiled last November. Pundits say it’s the next major leap in tech — major enough to apparently send Google, one of the world’s highest-profile companies, into a fit of panic (it recently rolled […]
Change can be intimidating, but it can also open the door to better things. So while you may be wringing your hands about Google Analytics 4 (GA4), we’re here to tell you that its benefits far outweigh the slight inconvenience of migration. Here is everything you need to know about GA4 and how to use […]
As an agent, it’s your mission to help people find their dream homes. However, you may be inadvertently leaving behind a significant segment of potential clients: persons with disabilities (PWDs). And the culprit? Your website. After all, how can you cater to this market if your website is designed only for those who don’t have […]
In many ways, your website is like a sports car. To perform at its very best, it requires regular care and maintenance. If it’s been a while since you’ve tuned up your real estate agent website, we’ve prepared a quick checklist to help keep it in tip-top shape. User Experience Your website is the online […]
If you’ve spent any amount of time in the real estate industry, you’ve made your fair share of presentations. You’ve also likely spent hours polishing your pitch — only to have it ignored by prospects. Good news: it doesn’t have to be that way! Take note of these tips and you’ll be making showstopping decks […]
Being a real estate agent is not for the faint of heart. Given the sheer number of tasks you have to juggle on any given day, you’re going to need focus and determination to succeed. That’s not to say, though, that you shouldn’t get help when you need it. Luckily for you, there’s a wealth […]
Digital transformation was always bound to happen to real estate. The pandemic just fast-tracked its arrival. The last two years have been a challenging yet exciting time for agents. But what does the future hold now that the new normal is simply…normal? To grapple with the significant changes in the industry, it’s best to familiarize […]
Unless you’ve been living under a rock, you might have heard a little something about marketing automation. After all, 75% of all companies have used at least one kind of automation tool. Chances are, you’ve already encountered one of the most commonly used ones today: chatbots. They aren’t just novelties, either, as many agents use […]
There are many reasons to redesign your website. Perhaps its design has worn its welcome. Maybe it lacks modern features that help with lead generation. Or it could be that you want a faster, more secure browsing experience for your visitors. Fortunately, a redesign can give your old website a new lease on life. You […]
Agent Image strives to provide cutting-edge property marketing solutions, especially in a rapidly changing real estate market. In line with this mission, we launched ACCESS, a revolutionary real estate presentation suite co-developed with some of the leading agents and teams in the country. On top of enabling realtors to create professional-looking presentations in minutes, ACCESS […]
There’s a famous line from the film Field of Dreams that goes: “If you build it, they will come.” While this quote might ring true, it doesn’t necessarily apply to real estate websites. No matter how beautiful and user-friendly your new site is, it’s competing against literally 1.7 billion others on the world wide web. […]
In our 20-plus years of developing websites for agents, there’s one thing we know for sure: your site has to be just as hardworking as you. Yet many professionals have websites that are firmly stuck in the past: dated visuals, slow loading pages, flash animations — red flags that drive away instead of attract potential […]
Agent Image has launched over 24,000 websites over the past couple decades. This gives us keen insight into common mistakes real estate professionals make when building a website. Knowing the pitfalls to avoid is just as important as identifying the focal points of your digital brand-building strategy. With that being said, let’s get into the […]
As a real estate agent, you know the importance of curb appeal and first impressions. But did you know that the same principle applies to your website’s homepage, too? Most people today search for real estate agents online, meaning their first touch-point with you will likely be your homepage. Will it entice them or drive […]
Imagine your real estate website’s home page or landing page as a virtual storefront. You want it to look as attractive as possible so you can grab people’s attention and entice them to step inside and browse your wares. An eye-catching facade, however, is just one part of the equation. Unless you’re running a roadside […]
Digital marketing can be a little intimidating if you’re new to it. With so many terms and concepts to learn, you may find yourself at a loss. That’s why we prepared a guide that will teach you the A to Z of successful digital marketing in today’s age. It gives you a clear understanding of […]
Some realtors think that the mere creation of a website is the be-all and end-all of their businesses’ online presence. What they don’t know is that a website, no matter how well-designed it is, is useless if the content on the website is not regularly updated considering the ever-changing search engine algorithms. Here are several […]
In 2020, Realtors everywhere were quick to respond to the challenges posted by the pandemic. By effectively harnessing the power of technology, they succeeded in keeping real estate not only active but thriving. Even as everyone is looking forward to the post-pandemic era with the rollout of vaccines, it’s widely believed that the internet will […]
Last Updated: August 2, 2022 Have you ever caught yourself looking at that company logo you’ve been using for years and thinking it might be time for a newer, more modern-looking one? Maybe you’ve been rifling through some of your marketing materials and then suddenly feel as if the designs don’t quite match your personality. […]
For most agents, the internet plays a major role in lead generation. According to the National Association of Realtors (NAR), 42% of buyers start their search online while 92% of sellers list their homes in the Multiple Listing Service (MLS). But how do you divert potential clients to your real estate site? And more importantly, […]
The Internet is a vast space and resource you can easily explore with just a couple of taps and clicks. It’s one of the reasons why real estate agents like you should utilize it well. That said, it’s just as easy for criminals to get a hold of not just your personal information, but your […]
Have you noticed how indispensable mobile devices have grown to be for our day-to-day online activities? Even if you still prefer browsing the web on a computer, your smartphone or tablet is more than capable of displaying online content with ease and convenience. What’s more, these handy innovations are also the most accessible devices available […]
The ongoing coronavirus crisis is unlike anything we’ve seen in recent memory. Its impact, as dramatic and devastating as its arrival was sudden, is already reshaping modern life as we know it and is bound to leave significant, lasting changes. In the previous installments of Agent Image’s COVID-19 blog series, we discussed how to safely […]
It’s no secret that we all have a little more time on our hands during this pandemic. The current situation is offering real estate agents a rare opportunity of some peace and quiet from their regular work routine. That doesn’t mean, however, that your real estate marketing should slow down during this period. In fact, […]
In the first of our COVID-19 blog post series, we talked about the effects of the pandemic on the real estate industry and offered tips on how you can keep your business afloat. In this blog post, we’ll explore the actionable measures you can take with your business now, not only to survive the crisis […]
As the coronavirus pandemic continues to take hold around the world, the thought of how it’s going to affect the U.S. real estate industry is probably foremost in your mind. What are your options as a realtor? What happens to mortgages? How will buyers and sellers react? And how are you going to conduct your […]
Frenetic schedules, endless piles of paperwork, and having to deal with multiple future and past clients and transactions simultaneously – these are all in a day’s work for professionals in any field of business, more so for top-producing real estate agents and brokers. This is where customer relationship management (CRM) systems play an essential role. […]
One of the questions I get asked most often when I’m speaking to students is, “what kind of digital marketing should I be doing to promote my real estate business?” It’s a great question. I personally love online advertising — especially social media, and if you’ve seen either my Instagram or Facebook accounts you would […]
A well-designed real estate website can help you set yourself apart from your competition, but without the right set of keywords, it’s just an empty shell. You won’t be able to: Establish your expertise in the real estate market; Rank well in organic search engine results; and Get your business out there and attract real […]
An effective Call-to-Action or CTA is an integral part of any great real estate website. When done correctly, CTAs can convert internet traffic and clicks into actual clients. Get ahead of the competition by learning the basics of CTAs and how to properly utilize this clever marketing tool. What is a CTA? A CTA or […]
Most real estate agents have a website. Far fewer stop to ask and think if they actually own it. The distinction matters more than you might think. Platform profiles and brokerage sites work fine when you’re starting out or testing the business. But as your career progresses, the limitations of “renting” your digital presence start […]
There are many things to consider in creating a real estate website that helps you drive your business to success. Is your website the effective lead-generating platform you want it to be? Find out by asking yourself these questions. What are my goals for this website? Launching a site isn’t just about getting your name […]
By this time, you most likely have heard of GDPR, or General Data Protection Regulation. But if you’re like many others, you’re probably still unclear on what it is all about and how it impacts your business. GDPR is a set of new Europe Privacy Laws that govern how private information is collected and used […]
Starting July 2018, security throughout the web will become even more stringent. Along with the release of Chrome 68, Google will now start marking sites that do not use HTTPS as “not secure.” So what exactly does this mean for you? To put it simply, a site that has not yet transitioned from HTTP to […]
Succeeding in real estate requires a fine mix of skill, savvy, and knowledge. While the first two are best gained and developed over years of hard work in the business, knowledge is a crucial advantage that any real estate professional can flaunt and harness right from the start. A keen and comprehensive familiarity with one’s […]
Using Effective Storytelling to Create a Compelling Online Presence Genuine connection is all about effective and compelling storytelling. Everyone appreciates a good story. We’ve all been doing so since our formative years, in fact. The real estate professional as storyteller As a real estate professional, communicating your story is key to connecting with your clients. […]
Last Updated: August 16, 2023 Eager to increase your leads and closes this year? Marketing is absolutely essential to growing your business. Real estate marketing is no longer just about advertising in newspapers as most people begin their real estate searches online. A successful realtor will use digital and traditional marketing to best effect. The […]
It takes more than just bright colors, pretty pictures, and quirky elements and effects to make a website’s design “good.” The real key to a website design is ensuring a smooth and engaging user experience. From high visibility on search engines, to efficient loading times, to easy-to-read content and intuitive features – your website should […]
Search Engine Optimization (SEO) elements are the little bits and pieces that make your website easier to find on the internet. They are the keys to making your online presence stand out among the thousands of other websites competing for the attention of your target audience. Design makes the whole of your website work. Excellent […]
For starters, when you are creating a real estate website that speaks to millennials you have to understand that they are likely viewing your site on a mobile device. Moreover, combined with Generation Xers, Millennials make up the largest pool of homebuyers today. While these two generations are known for their tech savvy there are […]
One of the questions I get asked most often when I’m speaking to students is “what kind of digital marketing should I be doing to promote my real estate business?” It’s a great question. I personally love online advertising – especially social media, and if you’ve seen either my Instagram or Facebook accounts you would […]
When it comes to online marketing, many real estate agents know the basics, but even seasoned agents have a hard time communicating with their target audience. Online marketing strategies change year after year and it’s so hard to keep up. This is the reason why mastering the marketing basics is crucial for you to succeed […]
As a real estate agent, you know just how valuable time-saving tools are to your business. Technology is making it easier to stay on top of all of your most pressing tasks and insane schedule. So we collated some very useful real estate apps made for on-the-go real estate agents. Our list covers three categories […]
If a prospective homebuyer or seller in your market area is looking for statistics in a specific neighborhood that you represent, can they find it easily? Will they have to click through several pages to get there? What about your website design? Is it appealing to visitors or is it driving them away? Today there […]
There are millions of people across the U.S. looking for more information about real estate, about home prices, about communities and specific neighborhoods. How are you going to stand out as the go-to agent in your local market? How will you win the trust of buyers and sellers just starting their online search? You can […]
Is your website a placeholder for your business card or is it doing business for you? That’s the question many of our clients asked themselves before they turned to us to completely redesign their websites. Some did an admirable job attempting to create a professional website on their own, while others…let’s just say they needed […]
As more and more businesses find their clients and customers online, the need to figure out the most effective ways to stand out has lead to numerous studies about online user behavior. One of those behaviors is the way that users navigate around the web, and what visual cues stimulate the visitor to take action. […]
You’ve designed the most beautiful real estate website in your market. You’ve filled it will quality content. Your listings are easy to search and precisely displayed. But ultimately – when it’s all said and done – you’re not interested in how pretty it is or how many compliments it gets. You want leads, conversions … […]
If a tree falls in the woods and no one hears it, does it make a sound? The answer is yes, but if you launch a website and no one knows about it, it will not be a success. The truth is, the steps to a successful real estate website launch start well before your […]
Google’s recent algorithm change may be causing some confusion for real estate agents. Site names, breadcrumbs, schema markups, it all sounds very complicated, but this change is going to help real estate agents provide a better user experience for their site visitors. Starting April 16, 2015, Google began implementing a change in the way that […]
The recent tablet and smart phone craze has made real estate agents realize how impossible it is not to be equipped with a mobile device and be connected to the digital world. Here 7 tips to help you do more in less time and the tools that’ll help you achieve that. Sanebox: Keep your emails […]
Contact Management Systems (also known as Customer Relationship Management) is a way for managing prospects from the initial contact until the closing of the transaction. It’s great for developing relationships with prospects and clients. If this is the first time you’ve heard about this, here are some things to know about Contact Management Systems. Gather […]
Visual and emotional connections play a big part in almost every real estate transaction. Encouraging prospective home buyers to visualize and emotionally connect to a property they see online can help you make a sale. The following mobile photo apps make taking, editing and sharing creative photos fun and easy. Instagram We can’t start this […]
Nothing is more discouraging than having a website that’s not helping you bring in more business. How do you know if your real estate website needs a makeover? Take this quiz to find out. Does your website have a blog? With thousands and thousand of real estate sites out there, niche marketing is crucial now […]
We all know that using relevant keyword phrases on your website is a great SEO technique; but knowing the right mix of words can be a feat. Here are some tips to get you started: Know your niche. Real estate is a very broad business and this results in very general keywords. Where should you […]
Microsoft recently unveiled its newest product—Surface, a new tablet that aims to go head to head with the ones currently in the market such as Apple’s iPad and Samsung’s Galaxy Tab, among others. Surface has two versions: 1. (Windows RT) which is being pitted against the Android and iPad. 2. (Windows 8 Pro) which features […]
According to Google, 97% of consumers search for local businesses online. For real estate professionals, this is the ultimate portal when home buyers and sellers are searching for a real estate agent. With Google consistently dominating the battle of the search engines, it is crucial to use all the tools you can get your hands […]
Internet marketing is an overwhelmingly vast field and it’s only effective if done properly. Here are many common factors that contribute to web marketing failure. Identify the ones that relate to your experience so that you can correct them right away. 1. Not having a concrete plan: Identify your objectives first before signing up for […]
For the tech-savvy real estate agent, gadgets are more than just tools. They are virtual assistants in closing the best transactions. Along with the smart phone, the iPad with the latest real estate applications, can be the most helpful of all. With enough confidence, an agent with an iPad can pull off a very impressive […]
Your real estate website is your online presence and without it, it’s pretty hard to make your business accessible to your growing online market. Here’s a short quiz to see how effective your website marketing is and if you’re doing it right. Get 1 point for every “yes” and total your score after. Site User […]
Agent Image and all of our Google Apps customers are about to get a free 5GB Google Drive for each email. It works just like Dropbox, save it once on your computer and it shows up and syncs perfectly on all devices. Drive is the home for all your files. You can: Create, share, and […]
The business of buying and selling houses have gone beyond traditional marketing since the rise of mobile applications, social media, online advertising and email marketing. Now, it seems like new releases are coming everyday. Location-based Services Terms like geo-social networking, geo-location and GPS used to sound way too geeky for the average business person. But […]
We have been blogging since 2008 and it’s high time that we give our Agent Intelligence real estate blog a makeover! Now we just made it easier for you to find articles on the topics that you care about and share them with your clients or colleagues. Here are some of the topics you can […]
Facebook has evolved yet again. Are you ready? The recent, non-optional switch to timeline means big changes for your business fan page. Whether we like this change or not, this is an opportunity to showcase your company on the most popular social platform ever. So if you haven’t made the switch yet or are still […]
Social check-in is the trend these days and location data is what fuels many of the best mobile apps out there. According to comScore, “The number of U.S. smartphone subscribers surpassed the 100-million mark in January 2012” and International Data (IDC) say that “157.8 million smartphones sold worldwide in Q4 2011, bringing the total for […]
Did you know that Pinterest can generate more referral traffic to your website or blog? Pinterest, if you’re wondering, is a virtual pinboard that allows people to share, discover and comment on interesting content found on the internet. A recent comScore report shows the growing popularity of Pinterest, which was the 3rd fastest-growing site in […]
Since the birth of the Internet, various web browsers have been created to target the needs of every user – from the multi-tasking surfers, to the gamers, from the web developer, designers, tablet-users and wide screen-users. New updates, add-ons, themes and versions of each browser come out constantly as developers improve upon and fix glitches […]
Don’t let your marketing dollars go to waste! Here are some tips on how to follow up online website leads using your mobile devices. 1. The tools you need: Any smartphone (iPhone, Blackberry, Android, or Windows) Laptop or tablet with Internet conenction for checking emails or setting up video conferences. Bluetooth earpiece 2. Find the […]
Are you looking for more ways for you to convert your real estate website visitors into honest to goodness leads? Embedding a live chat tool into your site will allow you to talk to your visitors directly, provide real time answers to whatever questions they have, and help you make that all-important personal connection. Online […]
Last Updated: July 26, 2022 If you’re a real estate agent, then you’re probably on the go most of the time and your mobile devices are doubtless essential tools of your trade. Maximize your iPhone and iPad use with these helpful apps, some of which are even free. Free Real Estate Market Search Apps Real […]
High-quality photography is a very effective way to attract buyers in the real estate industry, but like any marketing strategy, it requires an element of creativity and preparation. Twilight photographs, also known as dusk or night shots aren’t usually utilized for every listing as it is usually used in marketing high-end or luxury properties. However, […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. These days, you can find videos of just about anything on the web. If you’re still wondering if videos can help market your real estate business, the answer is a resounding […]
There’s nothing like Facebook to boost your social exposure on the web. Companies use social networks for viral marketing and create word-of-mouth enthusiasm about a brand, a product or just about any content. Using the Facebook Like button allows you to promote your Facebook page on your website and drive more traffic for your website […]
At Agent Image, we understand the importance of property domain names and the lure of making single property websites for real estate. However, a single property website only caters to a very specific niche with something like “119PlumStreet.com”. Single property websites are only encouraged for high value featured listings because these domain names aren’t very […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. Video marketing and online content sharing for the first half of 2011 continues to expand in growth and importance, with Google showing an estimated 22,200 monthly queries for the keyword “real […]
New listings are always good news. However, there are certain steps that you have to take to make the most out of them. With internet marketing, there are several ways to update potential clients about the latest properties. Here are some reminders when it comes to a new listing which will help you market your […]
Update: Agent Image TV is no longer offering video services. If you are looking for real estate website and marketing services, please visit www.agentimage.com. Dubbed as the future of advertising, online videos are one of the most effective marketing platforms today. We all know that it is not enough to have a great-looking website. With […]
In an age where leveraging marketing efforts through social media is the norm, a well-thought out strategy can help you figure out what platform works best for your real estate company. Trial and error isn’t enough when getting on the social media bandwagon. When utilized correctly, social media is an effective way to achieve brand […]
Adding a custom map search feature is a wonderful way for you to stand out. You can instantly make property searching more user-friendly by adding interactive maps that shows available properties all across your areas of specialization. Maps save people time. Interactive maps are a great alternative for people who fumble through using the advanced […]
When it comes to internet marketing for real estate, your options nowadays are endless. However, don’t go too crazy on your efforts or be fooled into thinking that a huge social network fanbase means better business. Being active in social media for real estate in itself doesn’t generate business instantly. Confused about the steps your […]
A rose by any other name smells as sweet. A real estate domain name, however, isn’t so interchangeable. It’s a small piece of your real estate website, but it speaks volumes about your business: who you are, what you offer, where you’re located, and who you serve. Chosen well, your domain name builds trust and […]
Everyone who uses the internet hates spam, but not everyone knows how to block it. In the real estate business, it’s vital for an agent website to minimize the chances of getting spam. CAPTCHA is a good way to block spam content, but there are some things you need to keep in mind to make […]
Client reviews on your real estate website are proving to be an indispensable asset that can heavily influence the decision making process of your potential clients. In reality, people need first-hand assurances from others that what they are about to invest their money on is no fly by night business. A well-written client testimonial can […]
With the real estate industry slowly but surely crawling out of its rut, there couldn’t be a better time than now to evaluate your business productivity and make changes to improve your future. With more and more business being done online, your real estate website would be the most logical place to begin. Agent Image […]
