A Brief Overview
Internet Marketing, simply stated, is making your website as visible as possible.  Now that you have a sharp looking site, the next step is to get people to it.  Whether it be through our Search Engine Checklist or Paid Search, it’s important to set up a campaign to make certain your site is both accessible and credible to search engines and web-users.

Search Engine Checklist
Search engines are becoming strict about what they want from a website; old standards simply aren’t going to keep working.  Search Engine Optimization (SEO) is becoming obsolete. Google, MSN, Yahoo! and others oppose changes to websites and other tactics that unnaturally manipulate search engine results  A search engine’s ultimate goal is to provide a searcher with the most relevant results for any inquiry.  They have created and published a set of guidelines that shows the characteristics of a good site.  These are the exact standards we help you achieve. By following this search engine checklist, you are making your website precisely what search engines are looking for and giving your natural search engine credibility a decided edge over your competition.

Paid Search
A paid search listing is a text-based advertisement in a space sold by search engines. This ad is displayed as a search result for relevant search terms.

Since paid search is a purchased service, the search engines guarantee placement, and when a site visitor clicks on the advertisement, they’re delivered to the advertiser’s site. The advertiser is then charged a small amount for the click.

The common structure of this service is a bid-for-placement model, where the advertiser paying the most ranks highest, while those paying less rank below in an order according to their bids.  A top rank might not be the most cost-effective rank and ranking fourth may generate just as many visits, but at a much lower rate.  In addition to bids, effective ad copy, a streamlined visitor experience, and comprehensive tracking are all important factors to a successful paid search campaign.

In terms of marketing through search engines, paid search is best thought of as the area with the most control.  Effectively run, paid search not only provides visits that convert into leads, but also the information and management ability to maximize return on investment.  Since the service is paid, you can turn it on and off according to your budget, run seasonal campaigns, specials, or a constant long term campaign to create consistent leads and gather search data.

MailStorm
Be proactive and initiate communication with your clients!  Whether it’s a Newsletter, Promotion or New Product Notification, MailStorm allows you to send beautiful, professionally-designed email blasts with tracked results.  This service also allows you to build a client database by capturing new email address from your website and through the “forward to friend” feature in your mail.  Compared to conventional print advertising and direct mail marketing, MailStorm is a steal!