Q. What are Overture sponsored listings and Google Adwords?
Both of these popular programs are examples of pay-per-click advertising.
If you need to be on top
of the search engines immediately, pay-per-click
(PPC) advertising is
your
best option. Titles and descriptions
are created for your
site and can be linked to specific pages. For example:
You can bid to be number one on a term such as 'Miami
Real Estate'. If you bid the highest amount, your
website name and link usually appears as the first
listing at the top of the search engine result list
once someone types in those keywords, and then each
Each time a visitor clicks on your link, search engine
listing after entering in that 'Miami Real Estate',
you are charged for that click. You can manage the
key terms and positioning or have us manage it for
you. These include top positions on all of the major
search engines (i.e. Yahoo!, MSN, LYCOS, Google,
AOL, and more). Just ask us how!
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