100+ Topics and Ideas for Your Real Estate Blog
You’ve decided to blog. Congratulations! You’re taking a great step towards getting your name, website and personal brand known in your community as the go-to real estate professional. But, we won’t lie … blogging takes time, effort and dedication … and it can be hard to come up with topics and ideas to fuel your creative juices. When in doubt, reference this list of 100+ real estate blogs topics.
Lead Generating Blog Posts
- Area Tax/Levee Issues
- School Rankings
- Positive Employment News/New Area Jobs
- Commuter/Walkability Ratings
- Local Crime Rates
- Upcoming Open Houses
- New Listings
- Reduced Home Price Alerts
Local Influencer Blog Posts
- Relocation Guides/Resources
- Local Business Finder
- Top Area Restaurants
- Sites to See
- Top 10 Local Attractions
- Things to Do
- History of the Area
- Places to Socialize
- For Single
- Retiree
- Couple
- Families, etc
- Pluses to Living in Your Area
- Best Contractors
- Community Resources
- Neighborhood School Guides
- Annual Events/Festivals
- Review Local Events
- Best Local Private and Public Golf Courses
- Most Popular Night Spot
- Top Area Café
- Insider Hole-in-the-Wall Restaurant Guide
- Useful Local Market Analysis
- Downloadable Reports
- Cost Estimators/Mortgage Calculators
- Tips for Financing and Refinancing
Marketing Expert Blog Posts
- Highlight Recent Sales
- Discuss Clients You’ve Helped
- Testimonials
- Post about Unique Listings
- Targeted Posts by Demographic
- Millennials
- Retirees
- Families
- Newlyweds
- Singles
- First-Time Buyers/Sellers
- Veterans, etc
- Cross Promote with Local Businesses
- Maximizing Sale/Purchase Price
- Statistics on Local Housing Market
- Exclusive Neighborhood Analysis
- Expertly Crafted Website
Subscriber Targeted Blog Posts
- Free Downloads for Subscribers
- Links to Exclusive Market Information
- Advice on Finding Local Service Providers
- Offer Sharable Content like Infographics via Newsletter Signup
- Regular Posts Targeting Niche Market
- Insider Information on Refinancing/Home Loans
Real Estate Blog Posts for Buyers
- What to Look For
- Types of Property Available in Your Area
- Waterfront Real Estate
- Newly Built Condos
- Mountain View Homes
- Retirement Communities
- Luxury Estates
- Gated Communities
- Pet-Friendly Neighborhoods
- Kid-Friendly Neighborhoods
- Costs of Homes in Your Area Based on Size, Location, Style, etc
- Deals for Top Quality Local Real Estate
- Buying Guides
- Introduction to Local Housing Market Reports
- Recent Home Sale Prices
- Price Analysis
- Market Condition Analysis
- Homebuyer FAQ
- Financing Options
- Understanding the Buying Process
- Tips for Getting the Best Price
- Video Tours and HD Photos of Available Properties
Real Estate Blog Posts for Sellers
- Tips for Preparing a Home for Resale
- How to Choose Which Bid to Accept
- Calculating a Home’s Worth
- Tricks for Staging a Home for Less
- Easy Landscaping Improvements
- Recommendations for Home Improvements with High ROI
- Maximizing Your Home Value
- Negotiating for Top Dollar
- Tools for Using Photos and Video to Sell Your Home
- Guide for Hosting an Open House
User Engaging Blog Posts
- Ask for Reviews/Comments
- Create Fun Polling Questions
- Solicit Comments from Locals about Living in Your Area
- Share Testimonials
- Post Video Blogs of Interviews with Happy Clients
- Write Reviews of Local Events and Solicit Opinions
- Target Locals to Post Opinions about the “Best of_____”, i.e.,
- The Best Wings in [City]
- Places for Affordable Furniture
- Top Spots for Singles, etc
- Highlight Interesting Reviews/Testimonials from Clients
- “Day-in-the-Life” Posts about Working with Real Estate Agents
- Offer Discounts or Free Downloads for Referrals or Shares
Buzz Creating Blog Posts
- HD/Aerial Photos of the Largest Home in Your City
- Highlight Unique Luxury Property Features
- Post about Local Celebrities Living in Your City
- Take a Side on a Heated Local Issue (Warning: this could backfire!)
- Share Shocking Photo/Video Blog Posts like:
- “Unbelievably Cheap 5 Bedroom Manor” or
- “One-of-its-Kind Home Goes on the Market for the First Time”
- Tie Your Blog Posts to Trending Current Event Topics
- Spectacular Celebrity Estates
- The Biggest Homes in the World
- The Most Lavish Homes Ever Sold
- Homes Sold for Shockingly High Numbers or Equally Shocking Low Numbers
Traffic Generating Blog Posts
- Use Someone Locally Famous to Guest Blog for You
- Post Predictions for Upcoming Year in the Housing Market
- Discuss New Technologies that Help Sell/Buy Real Estate
- Write about Most Attention-Grabbing Properties You Represent
- Share Video Tours of New Listings
Shareable Blog Posts
- Pictures of Celebrity or Politician Estates
- Views of Unique Landscape of Your Area
- Comparative Analysis of Your Market versus National Market
- Rank the Top Real Estate Properties in Your Area
- Downloadable Reports/PDFs for Sharing via Social Media and E-Mail