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The marketing, positioning and promotion of your site is just as vital to its success as the other components, but it is the one piece that is most often neglected. A beautiful website won’t be useful until you develop a strategy designed to draw people to your site to experience what you have created.

The same level of commitment, planning and devotion of resources is needed in order for your site to be successful online. Once you have launched your website it joins the millions of other websites on the internet and the marketing your site is the only way to make it visible.

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