Search engine optimization is a marketing technique whose goal is to boost your Google search ranking. We achieve this through:

• Optimizing site loading speed
• Incorporating keywords into your website copy
• Adding alt-text descriptions with keywords to images
• Creating meta titles and descriptions
• Internal linking to other pages on your site

A broker may work independently, or start their own brokerage and employ real estate agents.
Real estate agents and brokers have different roles in the industry, but they both face similar challenges when it comes to search engine optimization for their business needs.

Real estate clients typically start by looking for agents online with the help of search engines like Google. If you're not one of the top search results, they're unlikely to connect with you – and you lose out on potential business.
SEO ensures you have strong search visibility, which offers two key benefits: you're easier to find online and your high ranking lends your business more credibility.

While SEO is a long-term marketing tactic, you need to recalibrate your website and strategy every so often. 
For one, search engines like Google often tweak their algorithms, which determine which sites or pages are shown in search results. 
For another, you may have added pages to your website that have yet to be search optimized. Keeping your SEO strategy up to date gives you the best chance for success.