Just like a home, you know that renovations and interior/exterior design are key to enticing prospective buyers and selling a home. The same concept goes for your website. Attract new and repeat visitors to your site by keeping your website fresh. Also, update your content regularly. This keeps readers coming back for more, and you gain benefits with search engine optimization.
Also, consider updating your site’s design every so often to keep your image and branding fresh. A website renovation is a perfect incentive to contact your existing clients about updates to your site.
Ask your Project Manager for more details on design changes and upgrades for your site.