Best Real Estate Websites for Agents and Brokers

Drive Traffic & Leads to Your Website with Pinterest

Did you know that Pinterest can generate more referral traffic to your website or blog? Pinterest, if you’re wondering, is a virtual pinboard that allows people to share, discover and comment on interesting content found on the internet.

A “pin” is essentially any photo content that a Pinterest user uploads, containing a link to its external website source.  For example, this can be a photo of a house you are selling or of a recently purchased home accessory.

Tips to get you started:

  1. Create boards that contain real estate or home-design related content.
  2. Do not simply pin, interaction is key. You gain more followers to your profile by commenting on other users’ content.
  3. Be consistent. Spend a few minutes each day on building your following on Pinterest.
  4. Pinterest relies on visual content. Sites that offer large resolution images with good content are far more likely to be shared. So make sure your website has this.
  5. Aside from being able to sign in to Pinterest using a Facebook or Twitter account, you can also publish your new pins to your Facebook news feed.

The world of social networking does not exist in a vacuum, and it is important to access all ways possible to promote your website and obtain maximum online exposure for your business. This is why social media marketing is such a huge deal.

For more social media marketing tips, lookout for our next newsletter and follow us on Facebook. We’re now on Pinterest too!
Sources: Comscore and Shareaholic.