Best Real Estate Websites for Agents and Brokers

Investing in SEO for your Real Estate Website

Does website SEO sound gibberish to you? Many people share the same sentiment but the thing is, SEO is a must for any business. But how does SEO work for real estate professionals?


Search Engine Optimization (SEO), is an umbrella term for a cohesive set of strategies that you do to influence the results that appear in search engine results pages (SERPs). By following SEO best practices, your website has a higher chance of appearing in Google, Yahoo or Bing.

Rankings as a popularity contest

Online Reviews and Niche Keywords

Different industries use different marketing approaches to make sure that they reach their target audiences.

Now if someone is searching for more specific search terms like “Atlanta luxury homes for sale” rather that the more broad “Atlanta real estate”, Google will churn out more niche results in favor of those agents or companies who are really specializing in luxury homes:

Getting the best results

There are many advanced strategies for attracting the right traffic. An SEO strategist will consider the city and communities that you serve, the property types that you specialize in and more. Your strategist will also give you advice on how to earn natural linkbacks for your site that will help you improve your popularity and rankings. Real estate SEO also makes sure that you have the best:

Content Marketing

In addition to getting in front of your general audience, real estate SEO can also help you to target a niche group. The most successful agents localize their websites so that people in their hyperlocal areas can find them.

The typical real estate agent serves many different communities and neighborhoods. Your SEO strategist can optimize your site pages so that wherever visitors are searching for a property, your website will appear in the results. Types of content that will help you with local content marketing are:

Lead Generation

Aside from establishing industry authority, the end goal of SEO is lead generation. The more unique visitors and repeat visitors that comes to your website, the more likely they are to become leads and eventually clients.

Think about how much your business can flourish from an influx of people who find your website through an online search. The fact is that most buyers start their home search online. Real estate is a super competitive industry and more and more sites are doing SEO in some way or form. Without real estate SEO your site will be invisible, and expecting to compete without it will only lead to frustration.

Have SEO-specific questions? Send us your details and availability to get your free consultation!