Social Media Packages
For Real Estate Professionals
There is no denying that social media has
become one of the most used platforms in the
digital world. This is where you humanize your
brand in order to make personal connections
with your audience. Don’t be left behind in an
industry where over 77% of active realtors* are
using social media to help boost their business.
*National Association of Realtors, 2020
Benefits of Real Estate Social
Media Management
Widen Your Market
Generate More Web Traffic & Leads
Precision Target High-Intent Audiences
Increase Engagement (Likes, Comments & Shares)
Boost Brand Awareness
Get First-Hand Consumer Insights With Analytics
What We Can Do
Social Media Reach
Reach the right audience through a combination of organic and paid posts — guided by your very own social media playbook.
Best For
Agents who want to scale up their brand building and lead generation through social media.
Inclusions
Organic and paid posts for Facebook, Instagram, Twitter, and LinkedIn
Custom-made social media playbook and advertising strategy
Competitor analysis report
Chatbot auto-responders
Social Media Marketing
An Overview of Major Platforms
With so many social media platforms out there, how do you know which ones to use? Check out this guide we prepared.
Facebook
Facebook is the leading social media platform with more than 1.93 billion
daily active users. Slightly more Facebook users are male (56% to 44%) and
69% of US adults use Facebook. Realtors should not that 75% of these users
make over $75,000 per year, making Facebook advertising a valuable strategy.Instagram
Owned by Facebook, Instagram is a very visual platform so good property
photos are very important. Instagram Stories target a younger demographic
between 18 and 34 years old, roughly half male and half female. About 60% of
Instagram users make over $100,000 a year. Sponsored Instagram Stories often
utilize local targeting, carousel ads and hashtags.TikTok
TikTok is a new medium that is very popular with the younger set. Because it
is a highly visual medium focused on videos, TikTok is perfect for real estate
social media marketing. Engaging videos are a must so consider getting help
with your content creation.Twitter
Twitter is a microblogging platform that’s primarily used by 18 to 49-year-
olds. Users can share captions of up 280 characters and attach both photos and
videos to their posts. Twitter is often used in marketing as a customer service
platform because of its speedy, “in-the-moment” nature.Pinterest
Pinterest acts like an online bulletin board where the pinner can place
photos and ideas. Others can then see these posts if a board is made public.
According to Pinterest, it is a great platform to reach women over 35 who have
a household income of over $100,000 per year. About 433 million people a
month use Pinterest.LinkedIn
This is social media for business-minded folks. Linkedin is great for
networking with other professionals and growing your personal brand. It’s also
an ideal place to connect with real estate industry leaders and decision-makers.
Clarify Your Goal
Identify your social media marketing vision and how this supports your
current goals. What do you want to achieve and how will you measure
success? Most real estate agents want to generate leads and this is likely
your end goal, too.Do A Social Media Marketing Audit
Take a look at several of your top competitors’ social channels. See what they
do well and what is done poorly. Then compare it to your channel. Look at
content, engagement, frequency, audience, visuals, tone, and customer
service messaging. Your goal is to get engagement and lead generation that
surpasses theirs.Focus On Your Objectives
Review each of your social media platforms and ask what are your goals,
strategy, objectives, and tactics (GSOTs). How is your present social strategy
filling your GSOTs? Where can you improve? How can you become the agent
others recommend?Develop A Brand Persona
Develop a persona whose voice embodies your brand. Start by asking how
you want your brand to be perceived by clients. Then decide on three to five
values that are most important to you and use these to shape your persona.
There are templates online that can help guide you through this process.Paid, Earned, And Owned Strategies
Use paid advertising on your social media marketing platforms sparingly – no
more than once a week and pick only the most popular post to boost.Develop a hashtag and use it on every post. If you have a well-established
business and your target audience knows you by name, feel free to turn your
name into a hashtag, too.Finally, look for relevant keywords and keyword phrases that can give your
posts greater visibility. By anticipating the search phrases people use and
turning them into hashtags, your posts have a higher likelihood of reaching
new audiences.Timing And Dates
Post content that is applicable to your real estate clients – real estate trends,
professionally written articles about prepping your home for sale, etc. Post on
holidays and local events to tie yourself to the community. Consider adding
local news stories that bring out the good sides of your region. Commit to
lead generation by focusing your marketing around the marketing trends in your local area.Post real estate content and coordinate your social media content with the
calendar. You can link Facebook, Instagram, and Twitter so that similar stories
will post at the same time.Analyzing The Data
Finally, you need to see what is working. Facebook and Google Analytics will
let you know how engaging your posts are. Drop those that don’t get traction
and double up on ones that do.As you can see, your social strategy is as complex as your business plan and
every bit as important. Your time is money and there is no point in throwing it
away. Consider using a professional social media marketing company to
enhance your online presence.
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