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Real Estate Branding 101: How the Best Make it Work

What makes a branding strategy work? The recipe for successful real estate branding requires three things: It is the combination of a unique identity, brought alive by the right creative elements, and delivered with an on-point message. All...

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11 Inspirational Real Estate Web Designs

A great real estate website can do wonders for your personal brand, your lead generation and your business. But, in an online world filled with cookie-cutter template websites, what can you do to make sure your real estate website stands out fr...

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6 Tips for Managing Your Online Reputation

According to the National Association of Realtors, nearly 90% of real estate agents today use social media platforms to build up their business and reputation online. Social media has been around long enough now that we know the benefits. You c...

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Online Marketing Advice for Brokers

Brokers and real estate professionals can do a lot when it comes to promoting their business website. To turn one-time visitors into potential clients, it is important to maintain brand awareness so that they can easily recommend your website t...

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The Name Game: Choosing the Right Business Name

Planning to put up a new division or company? To give your real estate business a good name that will draw potential clients in, it’s essential to first understand the psychology behind a good business name. Here’s a quick guide that addres...

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Does Your E-mail Address Look Professional?

Now that you’ve wowed the world with your real estate website, one of the first things potential customers will need to know once they have decided they want to contact you is your email address. While it is a given that this piece of informa...

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