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6 Tips for Managing Your Online Reputation

According to the National Association of Realtors, nearly 90% of real estate agents today use social media platforms to build up their business and reputation online. Social media has been around long enough now that we know the benefits. You c...

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Online Marketing Advice for Brokers

Brokers and real estate professionals can do a lot when it comes to promoting their business website. To turn one-time visitors into potential clients, it is important to maintain brand awareness so that they can easily recommend your website t...

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The Name Game: Choosing the Right Business Name

Planning to put up a new division or company? To give your real estate business a good name that will draw potential clients in, it’s essential to first understand the psychology behind a good business name. Here’s a quick guide that addres...

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Does Your E-mail Address Look Professional?

Now that you’ve wowed the world with your real estate website, one of the first things potential customers will need to know once they have decided they want to contact you is your email address. While it is a given that this piece of informa...

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How to Build Your Brand

Creating a brand for your real estate website may be the single most important thing you’ll ever do as a real estate professional. For starters, branding is all about the image you project on clients and prospects that will determine whether...

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How Strong is Your Branding?

There's one variable that is becoming increasingly important in this industry - Branding. Increasingly, consumers are having their online expectations set by VERY brand-conscious companies, like Apple, Target, CNN, Google, Amazon, etc. Just ...

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