Website Tips
for Real Estate Professionals
Posted on September 26, 2016 by
Image for Checklist for creating an ADA-compliant website

Signed in 1990, the ADA seeks to provide equal opportunity for the millions of US residents living with some form of disability. The act has helped make public spaces more accessible for those with disabilities – elevators and paved ramps lining structures to handicapped parking spaces in front of establishments were all made possible thanks to the ADA.

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Posted on September 9, 2016 by
Image for Tips and Tricks for Promoting an Open House Online

Attracting interest and foot traffic for an open house can make or break a sale. After all, a transaction is dependent on whether you were able to generate enough interest to warrant an offer or two.

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Posted on August 31, 2016 by
Image for Connect with Qualified Buyers Using Facebook Ads

The average American consumer spends roughly 40 minutes of her day liking, commenting, and scrolling through posts on Facebook. In between Internet memes and viral videos, how do you get her to pay attention to you?

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Posted on August 26, 2016 by
Image for 10 Free Design Sources for Your Real Estate Marketing

There’s nothing like visual content to get a visceral reaction out of your target audience. But what if you can’t pay top dollar for the best graphic designers and photographers in the game?

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Posted on August 2, 2016 by
Image for Real Estate Successes and Failures Almost Every Investor Goes Through

From the HGTV Stars of Flip or Flop

Whenever I talk to new real estate investors, I’m always reminded of what it was like when Tarek and I first got started. Unlike a lot of our students, we were already intimately familiar with the world of real estate. However, we really didn’t know much about real estate investing and how to flip houses to make money. We just knew that we needed to find a great way to create a future for our family that would let us spend time together raising our kids.

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Posted on July 14, 2016 by
Image for 15 Top Realtor Blogs You Should Be Reading this 2016

Knowledge is essential to the success of any real estate professional.

Having a good grasp of what’s happening in the industry and the community will not only create a good impression on clients. It will also help you provide the best advice and services, and better prepare you for any changes in the market.

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Posted on July 4, 2016 by
Image for Real Estate Branding 101: How the Best Make it Work

What makes a branding strategy work?

The recipe for successful real estate branding requires three things:

It is the combination of a unique identity, brought alive by the right creative elements, and delivered with an on-point message. All of these working together ensures your intended market will know, recognize, and remember your brand.

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Posted on June 21, 2016 by
Image for 10 Ways to Grow Your Real Estate Brand on Facebook

Everyone’s on Facebook – so how do you become more than just another face in the crowd?

If you’ve already set up a Facebook business page and you’re posting updates, that’s good. But it’s just a start. If you really want to grow your real estate brand, then you have to find ways to encourage genuine engagement and increase your page’s conversion potential.

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Posted on June 9, 2016 by
Image for 100+ Topics and Ideas for Your Real Estate Blog

You’ve decided to blog. Congratulations! You’re taking a great step towards getting your name, website and personal brand known in your community as the go-to real estate professional. But, we won’t lie … blogging takes time, effort and dedication … and it can be hard to come up with topics and ideas to fuel your creative juices. When in doubt, reference this list of 100+ real estate blogs topics.

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Posted on June 2, 2016 by
Image for Real Estate SEO Dos and Don’ts

With nearly all homebuyers using the Internet as a source of information, having a great-looking website with easy-to-use features is just the beginning.

You also need to have good online visibility, which basically means you have to get your site on the first pages of SERPs (search engine return pages). The most effective way to achieve this is through search engine optimization (SEO).

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