There’s nothing like visual content to get a visceral reaction out of your target audience. But what if you can’t pay top dollar for the best graphic designers and photographers in the game?
From the HGTV Stars of Flip or Flop
Whenever I talk to new real estate investors, I’m always reminded of what it was like when Tarek and I first got started. Unlike a lot of our students, we were already intimately familiar with the world of real estate. However, we really didn’t know much about real estate investing and how to flip houses to make money. We just knew that we needed to find a great way to create a future for our family that would let us spend time together raising our kids.
Knowledge is essential to the success of any real estate professional.
Having a good grasp of what’s happening in the industry and the community will not only create a good impression on clients. It will also help you provide the best advice and services, and better prepare you for any changes in the market.
What makes a branding strategy work?
The recipe for successful real estate branding requires three things:
It is the combination of a unique identity, brought alive by the right creative elements, and delivered with an on-point message. All of these working together ensures your intended market will know, recognize, and remember your brand.
Everyone’s on Facebook – so how do you become more than just another face in the crowd?
If you’ve already set up a Facebook business page and you’re posting updates, that’s good. But it’s just a start. If you really want to grow your real estate brand, then you have to find ways to encourage genuine engagement and increase your page’s conversion potential.
You’ve decided to blog. Congratulations! You’re taking a great step towards getting your name, website and personal brand known in your community as the go-to real estate professional. But, we won’t lie … blogging takes time, effort and dedication … and it can be hard to come up with topics and ideas to fuel your creative juices. When in doubt, reference this list of 100+ real estate blogs topics.
With nearly all homebuyers using the Internet as a source of information, having a great-looking website with easy-to-use features is just the beginning.
You also need to have good online visibility, which basically means you have to get your site on the first pages of SERPs (search engine return pages). The most effective way to achieve this is through search engine optimization (SEO).
“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar
Sometimes you just need a dose of confidence or a boost in your motivation. Selling and buying real estate is hard. But if it is something that you love, you can’t imagine doing anything else. Still, few things can recharge your passion like a good inspiring real estate quote so we found 10 of them to keep you inspired.
Yelp may be the most well-known review site out there but it is by no means the only one. There are other review sites gaining steam and one in particular that is geared specifically toward garnering more positive reviews for real estate agents.
As we will show you below, reviews are very important to how your agency is perceived by potential clients. If you are only on Yelp and those reviews are skimpy or unflattering, you will find it very difficult to compete. Here are the top 5 reasons why:
Too many agents suffer from infrequent posting. Yet content marketing using your real estate blog is one of the best ways to build up a loyal following. So after you have made your first blog post then what?
We will lay out five ways to promote your real estate blog after your 1st post. These strategies will help to attract more eyes to your content and will help to show off your expertise and add value to your website.
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