The short answer to the question ‘What can I do to improve my website?’ is to hire a team of professional web designers like ours at Agent Image. However, there are things that you can do now – and should have done yesterday – to greatly improve your website. The best part about these improvements is that they are easy to do and you can see results instantly.
When you go to an online retail store, you expect to be able to find what you like, add it to your cart, pay for it on the spot and be done. The philosophy behind building your online marketing strategy for your real estate website is the same: Give users what they want, an easy way to find it, and a way for them to complete the transaction.
So you have a really productive real estate website that is attracting visitors and generating leads. You’re doing fine, but could you be doing even better? The answer to that question is the reason why you need to take a digital marketing assessment to see where you can improve and perhaps where you are following behind.
Whether you’re constantly staying abreast of search engine optimization and website best practices or not, you may have likely heard of Google’s latest rollout. As with most Google algorithm changes, this one is certainly causing a lot of commotion.
There are millions of people across the U.S. looking for more information about real estate, about home prices, about communities and specific neighborhoods. How are you going to stand out as the go-to agent in your local market? How will you win the trust of buyers and sellers just starting their online search?
Real estate marketing – whether you’re doing it old-school and are sending out mailers to your sphere of influence or are spending a large portion of your marketing budget on tech-savvy solutions like SEO and pay-per-click campaigns – can seem overwhelming even on the best days.
Let’s face it. You’re a real estate agent. You are focused on getting your clients to the closing table. You can’t fill your days with learning the best marketing tactics and implementing well thought out marketing initiatives, you’re selling houses.
According to the National Association of Realtors® 2014 Profile of Home Buyers and Sellers, 92% of buyers use the Internet in some way during their home search process. In fact, with the way mobile technology is becoming ubiquitous in our search for everything from restaurants to Realtors®, buyers are increasingly finding their agents online. What does your website say about you? More specifically, when visitors dig into your “about page,” what are they going to learn?
Is your website a placeholder for your business card or is it doing business for you? That’s the question many of our clients asked themselves before they turned to us to completely redesign their websites. Some did an admirable job attempting to create a professional website on their own, while others…let’s just say they needed a little help.
A great real estate website can do wonders for your personal brand, your lead generation and your business. But, in an online world filled with cookie-cutter template websites, what can you do to make sure your real estate website stands out from your competitors?
At Agent Image, we believe in providing our clients with more than a template website where you can change the colors and photos to your liking. We’re building unique, beautiful websites that are more than just a pretty face! Optimized for lead generation, increased search engine rankings and prospect conversion, our real estate web designs are powerful tools in your online marketing arsenal. And, we’re masters of matching your web design with your personal brand and local market.
As more and more businesses find their clients and customers online, the need to figure out the most effective ways to stand out has lead to numerous studies about online user behavior. One of those behaviors is the way that users navigate around the web, and what visual cues stimulate the visitor to take action. In fact, it is the eyes that do most of the work without the viewer even thinking about it.