Search Engine giant Google made good with their promise of updating their search engine algorithm with a new version of their Google Penguin system. Around this time people are already scrambling to get their website’s back into Google’s good side, but is there really cause for panic every single time an update rolls out? We take a look at some reasons why you should keep calm and carry on.
Real estate marketers know SEO (Search Engine Optimization) but never fully understand the jargons that are usually tossed around in conversations. Don’t worry, it’s perfectly OK to not “get” the terms. No points lost for that. After all, the realm of internet marketing including SEO can be new territory for some real estate marketers. Years ago, just putting out a website would lead to new sales. These days, it’s not enough to have a really beautiful website.
Facebook has become the lifeblood for marketing for all sorts of industries including the real estate industry. It’s the premiere social network for letting people know what’s going on with your company or your latest promotion. It’s also become the go-to website for interacting with consumers or your target audience to engage with them and find out what they want.
The National Association of Realtors® has got to be one of the most important networking event for real estate agents, brokers and companies on a national level. It’s where the best and the brightest celebrate another fine year for the Real Estate industry and where they are also honored. It’s also a great event to expand your network regardless of the size of your real estate business.
As a real estate website owner you know for a fact that it is important to showcase your best property not just to make a sale but to show to visitors and even competitors that you have so much potential in your business. However you can actually optimize the performance of your page while at the same time hitting other goals you might have for these pages. The trick is to look closely at other product pages from leading retail brands. Yes, it’s time to borrow a thing or two from other websites and incorporate it into your own real estate site. Here are several pointers you may want to consider.
We all love our cars; it’s an important facet of our lives, and more importantly it gives us convenience to travel where we need to go and security for getting us to our destinations safely. To achieve that safety and convenience though, our cars need to undergo regular maintenance to ensure that things run smoothly to prevent any accidents while driving.
The holidays are once again coming upon us and in between the greetings and good cheer we need to consider what’ll happen to our real estate websites? Surely there’s a way to consistently provide information and updates to your audience even though you may be miles away from your computer or busy with holiday festivities. Since the holiday season can get hectic, it may feel like your usual numerous tasks have doubled and you may feel you don’t have time to tend to your real estate website. To avoid any backlogs during and after the season here are some pre-holiday best practices you can use to keep you on track:
Handling your website’s social media content can be both entertaining and frustrating and all shades of colors in between. Usually it’s really smooth sailing, but then there comes a time when you make a mistake that you can’t take back or repair as quickly as you want. When it comes to maintaining your image as well as your brand, mistakes should not happen. It might happen, but at least try to avoid it on your watch. Here are some social media mistakes that you want to avoid happening if possible.