Website Tips
for Real Estate Professionals
Posted on April 27, 2016 by
Image for 7 Ways to Integrate Social Media and Your Real Estate Website
 

Your social media marketing strategy should be built to encourage users to visit your website where they can get and share more complete information about you and your services.  But before you can do that you have to integrate your social media platforms with your real estate website. Here are 7 ways to do it.

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Posted on April 21, 2016 by
Image for 4 Questions to Help Drive Your Real Estate Marketing Strategy
 

If you are like most real estate agents, any help you can get with probably the toughest part of being an agent is very welcome – your marketing strategy. There is advice everywhere that speaks about marketing generally. We focus on real estate marketing specifically.

One piece of advice that you will only get here is invaluable for helping you to figure out the best way to craft your marketing plan and build a better overall marketing strategy. It begins with asking yourself these four questions:

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Posted on April 18, 2016 by
Image for How to Communicate with Millennial Buyers Using Tools You Have Right Now
 

As big a group as the Baby Boom generation is today the millennials have surpassed them in the homebuyer pool. Communicating with those 25 – 39 year olds effectively takes some skill and definitely some technological savvy.

The following are some of the tools that will help you reach millennial homebuyers and to attract them to your firm at their earliest stage in the cycle – the home search. Best part about it is that you have the tools at your disposal right now. We will help you to start taking advantage of them today.

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Posted on April 7, 2016 by
Image for 8 Digital Marketing Trends Making Waves
 

There’s no rest for the wicked. In this case, the wickedly relentless world of online marketing. One moment you’re in, running an effective campaign, and then the next, you’re out as algorithms change, demographics shift, and better ways to bolster your client base and business supplant old ones.

If you want to stay on top of your game, pay attention to the following trends experts agree will dominate online marketing in 2016.

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Posted on March 23, 2016 by
Image for 4 Things Real Estate Agents Wish They Knew About Their Websites
 

If only you had a crystal ball that would tell you the exact words to say and the exact order to say them in to get every homebuyer to call on you. Sadly there is no crystal ball, but the better you are at analyzing user behavior and the way in which users interact with your website the more it can seem like you have a crystal ball.

As a real estate agent the metrics that you are interested in nailing down are the number of visitors to your site, the number of conversions you get from those visitors, and how long they stick around your website.

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Posted on March 17, 2016 by
Image for 6 Ways Real Estate Agents Benefit from Yelp and Google Reviews
 

What your clients say about you can be more valuable than any sales pitch and more damaging than any tornado. When you have lots of positive ones, prospective clients are more inclined to choose you over your competitors according to recent data.

A company focused on figuring out the motivations and buying behaviors of local consumers recently conducted a survey that reveals that 40% of online consumers read three or fewer online reviews before forming an opinion about the company. That is more than a 10% increase from last year.

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Posted on March 11, 2016 by
Image for Real Estate Websites That Speak to Millennials
 

For starters, when you are creating a real estate website that speaks to millennials you have to understand that they are likely viewing your site on a mobile device. Moreover, combined with Generation Xers, Millennials make up the largest pool of homebuyers today.

While these two generations are known for their tech savvy there are also many other features that are expected from real estate websites that are meant to attract younger homebuyers. Here are some of the top features your website needs.

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Posted on March 4, 2016 by
Image for 7 Ways Your Real Estate Website Can Help You Win Listings
 

When you are a seller’s agent, you know that there are only a finite number of houses in a particular area that are going on the market at any given time. National portal sites make it a national foot race and it is one of the reasons why nearly all agents represent several communities and cities.

Therefore the competition to be the agent who is able to win the most listings is becoming fiercer and fiercer. Yet there some agents who are standing out above the rest. How are the top agents in the country managing to snag so many high quality listings?

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Posted on February 24, 2016 by
Image for 6 Easy Ways to Find Work-Life Balance in Your 24/7 Real Estate Schedule
 

Too many people dive into real estate thinking that being your own boss means that you can do whatever you want to do. The fact is, you still have a boss, but the boss is you. Unless you have the discipline to force yourself to put in the work, you won’t succeed.

But even for the most successful agents, finding a good work-life balance takes a bit of work. You may be bringing in hundreds of thousands of dollars a year, but is your personal life suffering? Here are 6 easy ways to find proper work-life balance that you can fit into even the most hectic real estate schedule.

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Posted on February 18, 2016 by
Image for Easy Ways to Organize your iHomefinder Listings for Better SEO
 

The agent who can offer listings which allow users to search with such specificity that they can pin-point the street where their dream home is located on with an integrated neighborhood map to boot, wins the day.

Real estate agent websites that use the IDX search box provided by their MLS membership are typically generic with limited search capabilities. iHomefinder software and tools like it are making it easier than ever to organize and customize iHomefinder listings for better SEO results.

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