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Website Tips
for Real Estate Professionals
Posted on August 20, 2014 by
Image for Major Changes in Google Authorship and Why You Shouldn’t Panic

Since Google Authorship has been released, it has become a key implementation factor in raising awareness towards a brand or key figure. Real estate brokers and agents working on their websites know for a fact how powerful the Google Authorship system works. Sadly, Google has made significant changes to Google Authorship which has caused a significant drop on the clicks that should have been given to an author’s website or article.

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Posted on August 20, 2014 by
Image for Great Workarounds on Keyword Not Found

Keyword research is a very important part of any marketing campaign including SEO or Search Engine Optimization plans.  Now imagine what would happen when you do your research and the words “keyword not found” pops up? It might sound far-fetched but the whole idea of disappearing keywords can occur. Basically what happens is that when Google enables encrypted searches, it adds a certain keyword to their list of keywords that cannot be researched or studied. Recently however that list is fast approaching the 100% mark.

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Posted on August 19, 2014 by
Image for Building Blog Content From Online Inspiration

We have established in the past that blogs can be a big help in real estate marketing especially in cases where you want to build a strong brand or name recall. Now the main question is where can you get ideas and inspiration for your website’s blog content. One great place to harvest content is from your competitor.

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Posted on August 19, 2014 by
Image for More Marketing Tips to Revitalize Your Brand

Branding is as powerful a tool as marketing. Building a brand can take time and consistency. Not being consistent with building or marketing your brand can gradually hurt your business in more ways than one. If you’ve let go of your brand-building marketing campaign don’t worry though as there are a lot of different ways that you can get back on your feet and outpace your competitors.

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Posted on July 14, 2014 by
Image for Hidden Google Apps and Products that Can Boost Your Real Estate Marketing

Everybody knows just how powerful Google is. This is the reason why there are hundreds, if not, thousands of companies that have built their business around the search engine conglomerate. Google products are also known to deliver what is expected from them like Google Adwords, Gmail and Google Analytics. But behind that, there’s actually a secret world filled with new technology and news services that can be used to move your business further and leave the competition out cold.

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Posted on July 14, 2014 by
Image for Real Estate Marketers Need Meditation in Their Lives Too

Being part of the real estate industry can be a challenge especially if you constantly deal with clients from different backgrounds. There will always be a breaking point. It’s a point where you’re just so exhausted and burned out that you’ll lose your drive or your momentum. This ‘breaking point’ might even lead to more serious health problems. It’s a cautionary yet real tale to tell. Luckily for us, there are small things you can do to prevent this from happening to anybody.

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Posted on July 14, 2014 by
Image for Will Your Success Come from Your Branding or From the Amazingness of Your Listings?

Real estate marketing can be seen in various ways and thru different perspectives. Even success can be relative. One group can say that they are successful on their real estate marketing endeavors thanks to the properties that they are offering. Others on the other hand will say that they have reached their success thanks to their efforts in building a strong brand and through some smart marketing. The simplest answer that we can provide however is the thought that both lines of thinking are right.

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Posted on July 14, 2014 by
Image for Why It’s Important to Write Down Your Marketing Plans

Ever wonder what could have been if you just wrote down marketing plans and strategies that you have thought of as they came to mind? In our busy lives, sometimes many things come up and it’s hard to keep track of all your tasks and goals. Therefore, it is important to write down your marketing plans or at least put them somewhere you can check at a later time. If you don’t want to jot your plan on paper, type it out on your computer or use your favorite task app.

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Posted on June 19, 2014 by
Image for Smart and Modern Ways to Come Up with Blog Content

It’s not always everyday you get the inspiration to write a blog. You might not feel like writing but you have to remember that you need to post an update to make everything work on your marketing campaign. Yes, blogs are that important regardless if you own or work for a company that has a small number of employees or a huge corporation with hundreds of people on the payroll. This drives the need for creation of blogs on a regular basis. The main question is how to come up with blog content that is smart and interesting for today’s reader.

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Posted on June 19, 2014 by
Image for Why Real Estate Marketing Content Should Be Visual

Have you tried analyzing and evaluating the results of your social media posts in the past few weeks? You might have noticed that there’s a higher rate for impressions on posts that are visual in nature such as photos and infographics. That’s because by a small margin, visual posts can grab more attention than text only status updates. This is the reason why Facebook is always touted as number one and Twitter is the second best. No matter how you put it, people will pay more attention if there is something that will grab their attention like an interesting infographic or intriguing photo.

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