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Website Tips
for Real Estate Professionals
Posted on September 24, 2014 by
Image for What Real Estate Marketers Can Pick Up from Product Pages of Leading Brands

As a real estate website owner you know for a fact that it is important to showcase your best property not just to make a sale but to show to visitors and even competitors that you have so much potential in your business. However you can actually optimize the performance of your page while at the same time hitting other goals you might have for these pages. The trick is to look closely at other product pages from leading retail brands. Yes, it’s time to borrow a thing or two from other websites and incorporate it into your own real estate site. Here are several pointers you may want to consider.

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Posted on September 24, 2014 by
Image for 3 Reasons Why Real Estate Website Maintenance is Essentially Similar to Car Maintenance

We all love our cars; it’s an important facet of our lives, and more importantly it gives us convenience to travel where we need to go and security for getting us to our destinations safely. To achieve that safety and convenience though, our cars need to undergo regular maintenance to ensure that things run smoothly to prevent any accidents while driving.

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Posted on September 24, 2014 by
Image for Prep Your Real Estate Website for the Holiday Season

The holidays are once again coming upon us and in between the greetings and good cheer we need to consider what’ll happen to our real estate websites? Surely there’s a way to consistently provide information and updates to your audience even though you may be miles away from your computer or busy with holiday festivities. Since the holiday season can get hectic, it may feel like your usual numerous tasks have doubled and you may feel you don’t have time to tend to your real estate website. To avoid any backlogs during and after the season here are some pre-holiday best practices you can use to keep you on track:

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Posted on September 23, 2014 by
Image for Real Estate Social Media Mistakes to Avoid as Soon as Possible

Handling your website’s social media content can be both entertaining and frustrating and all shades of colors in between. Usually it’s really smooth sailing, but then there comes a time when you make a mistake that you can’t take back or repair as quickly as you want. When it comes to maintaining your image as well as your brand, mistakes should not happen. It might happen, but at least try to avoid it on your watch. Here are some social media mistakes that you want to avoid happening if possible.

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Posted on August 20, 2014 by
Image for Major Changes in Google Authorship and Why You Shouldn’t Panic

Since Google Authorship has been released, it has become a key implementation factor in raising awareness towards a brand or key figure. Real estate brokers and agents working on their websites know for a fact how powerful the Google Authorship system works. Sadly, Google has made significant changes to Google Authorship which has caused a significant drop on the clicks that should have been given to an author’s website or article.

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Posted on August 20, 2014 by
Image for Great Workarounds on Keyword Not Found

Keyword research is a very important part of any marketing campaign including SEO or Search Engine Optimization plans.  Now imagine what would happen when you do your research and the words “keyword not found” pops up? It might sound far-fetched but the whole idea of disappearing keywords can occur. Basically what happens is that when Google enables encrypted searches, it adds a certain keyword to their list of keywords that cannot be researched or studied. Recently however that list is fast approaching the 100% mark.

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Posted on August 19, 2014 by
Image for Building Blog Content From Online Inspiration

We have established in the past that blogs can be a big help in real estate marketing especially in cases where you want to build a strong brand or name recall. Now the main question is where can you get ideas and inspiration for your website’s blog content. One great place to harvest content is from your competitor.

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Posted on August 19, 2014 by
Image for More Marketing Tips to Revitalize Your Brand

Branding is as powerful a tool as marketing. Building a brand can take time and consistency. Not being consistent with building or marketing your brand can gradually hurt your business in more ways than one. If you’ve let go of your brand-building marketing campaign don’t worry though as there are a lot of different ways that you can get back on your feet and outpace your competitors.

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Posted on July 14, 2014 by
Image for Hidden Google Apps and Products that Can Boost Your Real Estate Marketing

Everybody knows just how powerful Google is. This is the reason why there are hundreds, if not, thousands of companies that have built their business around the search engine conglomerate. Google products are also known to deliver what is expected from them like Google Adwords, Gmail and Google Analytics. But behind that, there’s actually a secret world filled with new technology and news services that can be used to move your business further and leave the competition out cold.

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Posted on July 14, 2014 by
Image for Real Estate Marketers Need Meditation in Their Lives Too

Being part of the real estate industry can be a challenge especially if you constantly deal with clients from different backgrounds. There will always be a breaking point. It’s a point where you’re just so exhausted and burned out that you’ll lose your drive or your momentum. This ‘breaking point’ might even lead to more serious health problems. It’s a cautionary yet real tale to tell. Luckily for us, there are small things you can do to prevent this from happening to anybody.

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