Everybody knows just how powerful Google is. This is the reason why there are hundreds, if not, thousands of companies that have built their business around the search engine conglomerate. Google products are also known to deliver what is expected from them like Google Adwords, Gmail and Google Analytics. But behind that, there’s actually a secret world filled with new technology and news services that can be used to move your business further and leave the competition out cold.
Being part of the real estate industry can be a challenge especially if you constantly deal with clients from different backgrounds. There will always be a breaking point. It’s a point where you’re just so exhausted and burned out that you’ll lose your drive or your momentum. This ‘breaking point’ might even lead to more serious health problems. It’s a cautionary yet real tale to tell. Luckily for us, there are small things you can do to prevent this from happening to anybody.
Real estate marketing can be seen in various ways and thru different perspectives. Even success can be relative. One group can say that they are successful on their real estate marketing endeavors thanks to the properties that they are offering. Others on the other hand will say that they have reached their success thanks to their efforts in building a strong brand and through some smart marketing. The simplest answer that we can provide however is the thought that both lines of thinking are right.
Ever wonder what could have been if you just wrote down marketing plans and strategies that you have thought of as they came to mind? In our busy lives, sometimes many things come up and it’s hard to keep track of all your tasks and goals. Therefore, it is important to write down your marketing plans or at least put them somewhere you can check at a later time. If you don’t want to jot your plan on paper, type it out on your computer or use your favorite task app.
It’s not always everyday you get the inspiration to write a blog. You might not feel like writing but you have to remember that you need to post an update to make everything work on your marketing campaign. Yes, blogs are that important regardless if you own or work for a company that has a small number of employees or a huge corporation with hundreds of people on the payroll. This drives the need for creation of blogs on a regular basis. The main question is how to come up with blog content that is smart and interesting for today’s reader.
Have you tried analyzing and evaluating the results of your social media posts in the past few weeks? You might have noticed that there’s a higher rate for impressions on posts that are visual in nature such as photos and infographics. That’s because by a small margin, visual posts can grab more attention than text only status updates. This is the reason why Facebook is always touted as number one and Twitter is the second best. No matter how you put it, people will pay more attention if there is something that will grab their attention like an interesting infographic or intriguing photo.
SEO or Search Engine Optimization is one of the key factors that will turn the tide of real estate marketing towards your side. It’s a complicated process which you may want to leave to the experts but there are a few things that you can do and accomplish on your own which can deliver small victories for you and your campaign. The following are some of the things you can modify towards your website’s content to make it friendly to search engines and search engine optimization.
The microblogging and famous social networking site Twitter recently revealed a new look and feel for their website. The changes made were not just focused on the public use of the social media sphere, but also for marketers to capitalize on advertising and brand enforcement. While some people might criticize the new changes for Twitter’s new page layouts, one cannot argue how much it can bring to the table in terms of marketing.
There’s a common notion that utilizing Google+ for your website and other social media activity will bring you good fortune. This notion is similar to believing that coming across a black cat while walking will give you bad luck. It’s ridiculous and totally unfounded, not to mention unfair for black cats everywhere in the world. The truth is Google Plus and all the +1s are great for social media exposure, particularly for real estate websites and real estate marketers. But just know, using Google+ will not necessarily improve your rankings that easily.
Last week, Google’s Matt Cutts has officially announced that the search engine giant will be releasing a fourth version of their “Panda” algorithm. Google’s Panda algorithm was created to stop the rampant climb of websites with poor content to Google’s top searches. This trickles down to different aspects, like the use of keywords, as well as the use of actual keywords in the content. Gone are the days when website owners could just post short content with simple photos. Nowadays, creating a blog post or landing page will take more consideration and careful attention.