According to the National Association of Realtors, nearly 90% of real estate agents today use social media platforms to build up their business and reputation online. Social media has been around long enough now that we know the benefits. You can interact directly with your clients and prospects. You can reach a much wider pool of interested buyers. And you can become a thought leader in your local market with the content you distribute via social media.
Google’s recent algorithm change may be causing some confusion for real estate agents. Site names, breadcrumbs, schema markups, it all sounds very complicated, but this change is going to help real estate agents provide a better user experience for their site visitors.
Starting April 16, 2015, Google began implementing a change in the way that search results are displayed on mobile devices. For now, the site name changes only apply to mobile devices and only in the U.S. however, the formatting changes are being rolled out globally and all changes are expected to broaden to all searches on PCs too. This is in conjunction with another recent Google change, which impacted the way that mobile-friendly websites are ranked in search results.
Old. Tired. Shabby. These are not the words that should come to mind when you think about your real estate website. But in today’s ever changing world of technology, it can be a constant struggle to keep your website up-to-date. Just having a real estate website is not enough.
Even if you’ve recently completed a new website project, it’s important to stay abreast of changes that will impact your site. You must stay proactive – paying attention to new search engine optimization techniques and trends in website design. Not to mention the importance of social media, quality content and blogging!
According to a joint study conducted by The National Association of Realtors® and Google, between 2009 and 2013 real estate-related Google searches increased by 253%. And today, more than 92% of people now use the Internet in their home search. If you had any doubt about the importance of your real estate website, these two statistics should help bring you back to reality.
In many ways, building your online presence is like growing a garden. You lay the foundation and plant the seeds, but if you don’t maintain and nurture it to ensure it flourishes, it will likely die. The same can be said for your real estate website.
If you’ve designed, developed and launched your real estate website and are sitting around waiting for that first-page spot on Google and the leads to pour in, your site is likely to fall short of your expectations. You’re missing the optimization – the maintenance and nurturing your site needs to grow.
It wasn’t long ago that if potential homebuyers wanted to find a home they had to get in their cars and drive around the neighborhood looking for sale signs or spend their Saturday browsing the local paper for listings. In fact, if they wanted to find a real estate agent, they likely asked their neighbors, family or friends.
You could spend thousands building a masterful website that gets plenty of traffic, but these days, just having a real estate website is not enough for real estate agents and brokers. Today, having a social media presence is just as important as having a first rate real estate website. From business promotion to lead generation, social media is enabling agents and brokers to reach an even larger audience than websites alone.
According to a recent report released last November by the White House’s Council of Economic Advisers, Millennials already account for about 30% of the adult population of the United States. As Baby Boomers continue to age out of the housing market, shaping your real estate marketing practices to reach the 25 – 35 year old demographic is more important than ever.
Being a top real estate agent or broker begins with building strong, positive relationships. Homebuyers are depending on you to give them good advice, realistic options, and honesty most of all. Establishing trust is chief among your jobs as a qualified real estate agent. Part of building that trust begins from the moment prospective homebuyers visit your website.
It is undeniable that the Internet has become an essential part of real estate. Gone are the days when agents have to take out an ad in the newspaper to advertise a listing. It’s rare nowadays to encounter a real estate professional without a blog, a website or at the very least a Facebook account. However, with the massive influx of content that is introduced to the web every day, it can be overwhelming to leaf through everything and get the latest news, the best tips and the most entertaining stories.