Website Tips
for Real Estate Professionals
Posted on May 20, 2016 by
Image for 5 Reasons Having Reviews Beyond Yelp is Important
 

Yelp may be the most well-known review site out there but it is by no means the only one. There are other review sites gaining steam and one in particular that is geared specifically toward garnering more positive reviews for real estate agents.

As we will show you below, reviews are very important to how your agency is perceived by potential clients. If you are only on Yelp and those reviews are skimpy or unflattering, you will find it very difficult to compete. Here are the top 5 reasons why:

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Posted on May 16, 2016 by
Image for 5 Ways to Promote Your Real Estate Blog After Your 1st Post
 

Too many agents suffer from infrequent posting. Yet content marketing using your real estate blog is one of the best ways to build up a loyal following. So after you have made your first blog post then what?

We will lay out five ways to promote your real estate blog after your 1st post. These strategies will help to attract more eyes to your content and will help to show off your expertise and add value to your website.

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Posted on May 6, 2016 by
Image for 5 WordPress Plugins Your Real Estate Website Can’t Live Without
 

WordPress makes it so that anyone can edit and maintain their own high quality website using their standard free templates. However, if you are not using these 5 WordPress plugins for your website, you are missing some important features that no real estate website can live without.

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Posted on April 27, 2016 by
Image for 7 Ways to Integrate Social Media and Your Real Estate Website
 

Your social media marketing strategy should be built to encourage users to visit your website where they can get and share more complete information about you and your services.  But before you can do that you have to integrate your social media platforms with your real estate website. Here are 7 ways to do it.

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Posted on April 21, 2016 by
Image for 4 Questions to Help Drive Your Real Estate Marketing Strategy
 

If you are like most real estate agents, any help you can get with probably the toughest part of being an agent is very welcome – your marketing strategy. There is advice everywhere that speaks about marketing generally. We focus on real estate marketing specifically.

One piece of advice that you will only get here is invaluable for helping you to figure out the best way to craft your marketing plan and build a better overall marketing strategy. It begins with asking yourself these four questions:

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Posted on April 18, 2016 by
Image for How to Communicate with Millennial Buyers Using Tools You Have Right Now
 

As big a group as the Baby Boom generation is today the millennials have surpassed them in the homebuyer pool. Communicating with those 25 – 39 year olds effectively takes some skill and definitely some technological savvy.

The following are some of the tools that will help you reach millennial homebuyers and to attract them to your firm at their earliest stage in the cycle – the home search. Best part about it is that you have the tools at your disposal right now. We will help you to start taking advantage of them today.

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Posted on April 7, 2016 by
Image for 8 Digital Marketing Trends Making Waves
 

There’s no rest for the wicked. In this case, the wickedly relentless world of online marketing. One moment you’re in, running an effective campaign, and then the next, you’re out as algorithms change, demographics shift, and better ways to bolster your client base and business supplant old ones.

If you want to stay on top of your game, pay attention to the following trends experts agree will dominate online marketing in 2016.

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Posted on March 23, 2016 by
Image for 4 Things Real Estate Agents Wish They Knew About Their Websites
 

If only you had a crystal ball that would tell you the exact words to say and the exact order to say them in to get every homebuyer to call on you. Sadly there is no crystal ball, but the better you are at analyzing user behavior and the way in which users interact with your website the more it can seem like you have a crystal ball.

As a real estate agent the metrics that you are interested in nailing down are the number of visitors to your site, the number of conversions you get from those visitors, and how long they stick around your website.

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Posted on March 17, 2016 by
Image for 6 Ways Real Estate Agents Benefit from Yelp and Google Reviews
 

What your clients say about you can be more valuable than any sales pitch and more damaging than any tornado. When you have lots of positive ones, prospective clients are more inclined to choose you over your competitors according to recent data.

A company focused on figuring out the motivations and buying behaviors of local consumers recently conducted a survey that reveals that 40% of online consumers read three or fewer online reviews before forming an opinion about the company. That is more than a 10% increase from last year.

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Posted on March 11, 2016 by
Image for Real Estate Websites That Speak to Millennials
 

For starters, when you are creating a real estate website that speaks to millennials you have to understand that they are likely viewing your site on a mobile device. Moreover, combined with Generation Xers, Millennials make up the largest pool of homebuyers today.

While these two generations are known for their tech savvy there are also many other features that are expected from real estate websites that are meant to attract younger homebuyers. Here are some of the top features your website needs.

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