Website Tips
for Real Estate Professionals
Posted on February 5, 2016 by
Image for Wear Your Local Expert Hat and Write Neighborhood Info that Home Buyers Will Love

Feeling blocked trying to come up with neighborhood information for your website? The problem is that you are likely making it a lot harder than it has to be. You are a local expert right? You know your neighborhoods inside in out, true? Well that is basically all that you need in order to write neighborhood information that buyers will love.

As a real estate agent, you wear many hats and that includes being a local expert. You know where the great restaurants are, the numbers for all of the utilities buyers will need, down to the best local schools.

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Posted on January 28, 2016 by
Image for How Exactly Can Real Estate Agents Make Use of Instagram?

Did you know that Instagram is now more widely used than Twitter? There are more than 200 million active users on Instagram and that means that for real estate agents, it is a social media platform that can no longer be ignored.

While Facebook is still at the very top of the social media food chain with more than a billion active users, Instagram lends itself very well to real estate. The site is about sharing news through pictures and videos creating a new genre in online marketing called “visual marketing.”

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Posted on January 19, 2016 by
Image for 7 Ways to Become a Real Estate Rockstar with Niche Marketing

Of all of the real estate agents in your area, what makes you different from the rest? Answering that question is an important part of becoming a real estate rockstar. Niche marketing is for specialists of a particular area of the real estate market that is being underserved in your location.

That can be a wave of REO and foreclosures in one of your neighborhoods or senior living communities that are being built. Your ability to zero in on a specialty will help to not only focus your business efforts but also help you to bring in higher quality leads.

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Posted on January 15, 2016 by
Image for 7 Stunning Before and After Real Estate Website Makeovers

A few months back, we showed you 6 incredible real estate website before and after transformations. Today that list is being updated with 7 more stunning before and after real estate website makeovers for you to feast your eyes on.

These websites do more than just make an outdated website look current and stylish. They also help to generate more leads, provide the website owners with reliable metrics to enhance performance, and much more.

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Posted on January 8, 2016 by
Image for 5 Ways to Assess If Your Real Estate Website is Effective

You may feel that you have built a killer real estate website, but how will you know for sure? Without measuring the effectiveness of your website – and tweaking it where necessary – you are essentially throwing money and time right down the drain. Here are 5 ways to assess if your real estate website is effective at attracting visitors and more importantly, converting them into clients.

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Posted on January 6, 2016 by
Image for Real Estate Website Design Award Winners of 2015

We have shown you our top 10 most unforgettable real estate websites from 2015. We looked back over the design trends that made a splash in 2015. And we have shared with you what to expect in 2016 for website style and design trends.

Year after year, we have been producing the best real estate websites in the industry. Over the last year, we have seen some of our most innovative designs produced for our clients. This year we wanted to do something a little different.

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Posted on December 28, 2015 by
Image for 10 Unforgettable Real Estate Websites from 2015

Some real estate websites that made a splash in 2015 will be forgotten as soon as the ball drops on New Year’s Day. Others will be well remembered long into the future. What sets one type of real estate website apart from the other is the use of advanced technology to create an overall user experience.

In 2015 many web designs are being constructed for mobile devices and the best are opting for less text and more images and videos to send a message. It is on these forward-thinking web designs that we place our focus with this list of 10 unforgettable websites from 2015.

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Posted on December 22, 2015 by
Image for 5 Real Estate Website Styles to Look Out for in 2016

Trends come and go and website styles change on a seemingly day-to-day basis. However, there have been a number of trends that have emerged over the course of 2015 that bode well for the coming year as well. Staying ahead of the curve when it comes to real estate website design is crucial to competing with other agents in your area.

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Posted on December 21, 2015 by
Image for ​​Free Resources Buyers Are Looking For in Your Real Estate Website

You’ve put a lot of hard work, time and money into your real estate website. If you’re like most agents, you’re spending a lot of time trying to drive traffic to your site, but you might not be seeing the results in lead volume that you anticipated. While there are a number of metrics that play into your ability to see higher lead volume – and thus conversion – one of the most often overlooked aspects of this puzzle is the importance of valuable resources.

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Posted on December 7, 2015 by
Image for Flashback of 2015 Real Estate Web Design Trends

Before the year ends, industry insiders will usually predict which web design trends will dominate in the upcoming year. Some predictions are dead on. Some wildly miss the mark. But most often, the predictions for the new year leverage on the most popular design trends of the current year. Let’s have a quick flashback of 2015’s hot real estate web design trends in action.

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