According to a recent report released last November by the White House’s Council of Economic Advisers, Millennials already account for about 30% of the adult population of the United States. As Baby Boomers continue to age out of the housing market, shaping your real estate marketing practices to reach the 25 – 35 year old demographic is more important than ever.
Being a top real estate agent or broker begins with building strong, positive relationships. Homebuyers are depending on you to give them good advice, realistic options, and honesty most of all. Establishing trust is chief among your jobs as a qualified real estate agent. Part of building that trust begins from the moment prospective homebuyers visit your website.
It is undeniable that the Internet has become an essential part of real estate. Gone are the days when agents have to take out an ad in the newspaper to advertise a listing. It’s rare nowadays to encounter a real estate professional without a blog, a website or at the very least a Facebook account. However, with the massive influx of content that is introduced to the web every day, it can be overwhelming to leaf through everything and get the latest news, the best tips and the most entertaining stories.
If you’re always postponing your marketing tasks – and who doesn’t, especially if you’re doing everything yourself – one of the best ways to get back on track is to create a content marketing planner. It’s not that hard, you just have to decide to commit some time to actually doing it. To build a content marketing planner that is not only organized, but thoroughly effective, follow this simple guide.
Good real estate agents are invariably always on the go. And they’re usually short of time.
So any new app or other tool that helps them stay organised, be more effective or lets them monitor client responses is always more than welcome.
Do you want to harness the power of Facebook to your advantage?
Allow clients see your properties and also showcase your business and your sales team?
Well, try adding a video or two to your Facebook page – especially worthwhile considering that the average daily video viewing number reached 1 billion in the second half of 2014.
Amazed? We were.
So now your next question will probably be: how do I get started?
With real estate related searches increasing to an all-time high of 253%, according to a recent study conducted by Google and the National Association of REALTORS®, boosting your website’s online presence has never been more crucial. Here are some tips on how to play the digital marketing game and amp up your presence online.
“A picture is worth a thousand words.” This statement rings especially true for real estate photographs. These pictures are the first things a potential home buyer sees when you post a listing on a real estate website – and aside from the property details provided, these images will do most of the talking.
It’s always a great idea to keep in touch with former clients – doing so opens up possibilities for repeat business and referrals. However, if you don’t do it right, they may only see you as that annoying person who keeps bugging them on their phone or email inbox. So how do you prevent that from happening?
Creating content for the ever-changing landscape of social media in hopes of gaining a bigger audience is no longer as simple as inserting eye-catching photos, writing a witty headline, or posting frequently. With sites such as Upworthy, Buzzfeed, and other similar companies grabbing most of your potential audience’s attention, you need to come up with better tactics and a savvier approach if you want your brand to reach new customers.