A great real estate website can do wonders for your personal brand, your lead generation and your business. But, in an online world filled with cookie-cutter template websites, what can you do to make sure your real estate website stands out from your competitors?
At Agent Image, we believe in providing our clients with more than a template website where you can change the colors and photos to your liking. We’re building unique, beautiful websites that are more than just a pretty face! Optimized for lead generation, increased search engine rankings and prospect conversion, our real estate web designs are powerful tools in your online marketing arsenal. And, we’re masters of matching your web design with your personal brand and local market.
As more and more businesses find their clients and customers online, the need to figure out the most effective ways to stand out has lead to numerous studies about online user behavior. One of those behaviors is the way that users navigate around the web, and what visual cues stimulate the visitor to take action. In fact, it is the eyes that do most of the work without the viewer even thinking about it.
You’ve designed the most beautiful real estate website in your market. You’ve filled it will quality content. Your listings are easy to search and precisely displayed. But ultimately – when it’s all said and done – you’re not interested in how pretty it is or how many compliments it gets. You want leads, conversions … the phone to ring!
The first step to understanding how to build unbelievable real estate neighborhood pages is to put yourself in the homebuyers shoes. If you were moving to a new area, what features would you want to see listed on a real estate neighborhood page? You can paint a pretty picture with images of property listings or links to neighborhood attractions and utility services, but today’s buyers want more than that.
If a tree falls in the woods and no one hears it, does it make a sound? The answer is yes, but if you launch a website and no one knows about it, it will not be a success. The truth is, the steps to a successful real estate website launch start well before your website even goes live.
There are so many factors that play into making a successful website launch that we have broken it down for you by pre-launch, web launch, and post-launch. If you follow these steps, you can make sure that your launch is successful, but that you will be able to build on that momentum to keep generating more traffic.
According to the National Association of Realtors, nearly 90% of real estate agents today use social media platforms to build up their business and reputation online. Social media has been around long enough now that we know the benefits. You can interact directly with your clients and prospects. You can reach a much wider pool of interested buyers. And you can become a thought leader in your local market with the content you distribute via social media.
Google’s recent algorithm change may be causing some confusion for real estate agents. Site names, breadcrumbs, schema markups, it all sounds very complicated, but this change is going to help real estate agents provide a better user experience for their site visitors.
Starting April 16, 2015, Google began implementing a change in the way that search results are displayed on mobile devices. For now, the site name changes only apply to mobile devices and only in the U.S. however, the formatting changes are being rolled out globally and all changes are expected to broaden to all searches on PCs too. This is in conjunction with another recent Google change, which impacted the way that mobile-friendly websites are ranked in search results.
Old. Tired. Shabby. These are not the words that should come to mind when you think about your real estate website. But in today’s ever changing world of technology, it can be a constant struggle to keep your website up-to-date. Just having a real estate website is not enough.
Even if you’ve recently completed a new website project, it’s important to stay abreast of changes that will impact your site. You must stay proactive – paying attention to new search engine optimization techniques and trends in website design. Not to mention the importance of social media, quality content and blogging!
According to a joint study conducted by The National Association of Realtors® and Google, between 2009 and 2013 real estate-related Google searches increased by 253%. And today, more than 92% of people now use the Internet in their home search. If you had any doubt about the importance of your real estate website, these two statistics should help bring you back to reality.
In many ways, building your online presence is like growing a garden. You lay the foundation and plant the seeds, but if you don’t maintain and nurture it to ensure it flourishes, it will likely die. The same can be said for your real estate website.
If you’ve designed, developed and launched your real estate website and are sitting around waiting for that first-page spot on Google and the leads to pour in, your site is likely to fall short of your expectations. You’re missing the optimization – the maintenance and nurturing your site needs to grow.