Google Tools for Real Estate Professionals

Last Updated: July 27, 2022

Just how many real estate buyers and sellers utilize the Internet to find or sell a home? The simple answer is most of them.

At some point in their search, today's buyers turn to the Internet to search for a real estate agent or to initially evaluate a home.

Using real estate agent tools like Google is an important way to generate real estate leads and keep your business running smoothly.

In many cases, homebuyers will either accept or reject a home based on how it's presented online. Powerful real estate tools like Google can help you showcase homes in their best light.

According to an NAR (National Association of Realtors) survey, roughly 9 out of every 10 real estate consumers use the internet as a home-buying tool.

Internet marketing must be part of every real estate agent's toolbox. By using Google apps, you can convert prospects to quality leads — and eventually into clients.

Google for real estate agents

Google, the leading search engine, offers a full suite of real estate professional tools. These real estate tools let you reach prospects at all stages of their home search – while they're looking for properties, checking out locations, and selecting a real estate agent or broker.

If you're a real estate agent in today's market, why shouldn't you be the one that they end up working with?

What are some good Google tools for successful real estate agents?

Most real estate agents already know Google lets people find information online. You type in a search term and Google shows results it deems relevant.

However, Google's tools also let you communicate and collaborate with other real estate agents and current clients as well as capture leads minus the hassle.

Many real estate agents rely on Google Workspace, which includes services like Gmail, Calendar, Docs, Drive, Maps, YouTube, and Earth. Most of these features are accessible on a free plan, while the paid version of Google Apps for Business starts at around $5 per month.

Haven't heard of the above-mentioned features? Not to worry. We will discuss them in more detail below.

Gmail

Power your real estate business with Gmail.

Gmail is fully integrated into Google and can access your calendar and other Google apps. You can set your emails to sort themselves into files and customize your signature automatically.

The Boomerang function lets you schedule emails ahead of time, so you never forget to send an important message.

Using Gmail can assist you in your real estate email marketing strategy, and it offers great lead generation tools so you can connect and stay in touch with your potential clients.

Google Calendar

Track your real estate leads, showings, and other important dates with your real estate team.

Google Calendar can track your business and personal obligations and your real estate team's calendar.

However, calendars can be made private so you are not showing other agents your future plans!

Calendars can be color-coded and set to send reminders to your email.

Google Docs and Sheets

Share documents and spreadsheets and collaborate quickly on or offline.

Google Docs is very similar to Microsoft Word. You can access Docs and permit others to edit or read them. Docs can be used offline, too; any changes you make will be synced once you have an internet connection.

It is a great tool for collaboration while preparing reports. Docs can also be used to create branded property reports.

On the other hand, Google Sheets is similar to Microsoft Excel and can be used to set up a comparative market analysis worksheet. You can then share it with real estate investors, individual agents, sellers, and buyers.

Google Maps and Google Earth

Make your listings more easily searchable using Google Maps and Google Earth.

Use interactive Google Maps on your property search page so prospects can immediately zero in on the neighborhoods that they're interested in. You can even add Google Maps to your Contact page so people can easily find your office.

Google Earth, meanwhile, can provide a bird's-eye view of properties and surrounding areas in 3-D.

Google Desktop

Keep all your apps in one place, even when working remotely.

Set up and personalize your desktop using this Google tool. It integrates with all other Google apps and can be accessed remotely or shared with another person.

Google Business Profile

Create a Google Business Profile and expand your search presence.

By setting up a Google Business profile, you can not only list your business on local search, but you can also receive inquiries, ask for reviews, and more.

This tool makes it easier for prospects to find you because Google Business profiles are usually prominently displayed on the right-hand side of search results. The dominant screen real estate increases the likelihood of people clicking through to your website.

Your profile can include photos, information about your real estate business, and ways for people to contact you.

Turn on the ‘Send a Message' feature and anyone with a Google Account can send you a message through your profile without revealing your email address.

YouTube

Create a YouTube channel to showcase your listings in a dynamic way.

Keep prospective clients engaged by posting virtual walkthroughs of listings on YouTube.

Virtual tours may not replace in-person viewings, but imagine the convenience of looking at a listed home without the hassle of driving there. This is where video tours come in. Video tours help long-distance buyers narrow down their options so they don't waste time viewing properties that don't suit their needs.

For many years now, videos have been an effective marketing tool, especially for marketing luxury properties or services.

When you host your real estate videos on YouTube, you can easily share them with your prospects by providing a link or by having the video embedded on your real estate agent website's listings page.

Google Ads

Use Google Ads to provide effective and efficient local lead generation.

Bring targeted traffic to your real estate website using Google Ads. This service makes sure people will easily find your listings on the first pages of search results.

How can you maximize Ads? Search engine optimization (SEO) uses keywords to rank your webpage and strategic keyword selection can attract even more traffic to your website.

Google Drive

Store important documents in the Cloud.

Google Drive allows you to store important documents in the cloud and access them at any time. This tool ensures that all your agents have access to the same documents. This is a great place to keep branded property reports, too — especially if you plan to share them with multiple prospects.

Google Analytics

Tech tools to monitor how well your marketing efforts pay off.

Once your Google apps are up and running, Google Analytics can measure traffic, conversions, user activity, audience engagement, and more. You can then fine-tune your website, SEO, and other functions to optimize lead generation.

Using Analytics, you can generate reports that inform your real estate team about your marketing efforts' results. This is a must-have tool especially if you're running lead generation campaigns.

While Google does not offer social media management software, it does integrate with other managers so you can use Google Analytics to monitor your social media posts. This is especially helpful if your posts are linked to landing pages like lead forms or signup sheets.

Beautiful Websites for the Busy Real Estate Agent

To make the most of these Google tools, you need to have a website worth visiting in the first place. Luckily, Agent Image has over 20 years of experience in creating websites for renowned agents. By using the latest, real estate technology, we help you stay ahead of the pack despite the uber-competitive market.

Furthermore, we also have end-to-end social media management packages. Our team can create and schedule social media posts so you can focus on what you do best: providing expert advice and hands-on service to clients.

As you can see, Google offers impressive real estate tools for agents and brokerages. To learn how to revamp your website and integrate Google Apps into it, contact us at [email protected]