The Website Strategy That Got Joyce Rey Hundreds of Leads and Top Rankings in Beverly Hills
You don’t earn a nickname like The First Lady of Luxury Real Estate without building a record of success to match it. But even the most established names can benefit from a digital presence that matches the caliber of their reputation.
Joyce Rey has long been synonymous with luxury real estate in Beverly Hills. The challenge wasn’t building her brand, but making sure that brand had the same stature online as it did offline.
We wanted to make sure Joyce’s website showed up in the right searches, spoke to the right audience, and, in essence, became a lead generating machine—one that mirrored her high-touch approach to real estate.
Want your site to stand out in a luxury market?
Give clients a reason to stay with design that signals expertise.
Table of Contents
Modernizing a Decades-Long Reputation
Joyce’s track record speaks volumes. As a longtime leader in the Beverly Hills and Los Angeles luxury market, she’s represented some of the world’s most iconic estates and amassed a career worthy of international recognition.
But prestige alone doesn’t guarantee visibility online, and Joyce’s team knew this. To maintain her position at the top, Joyce needed a digital presence that not only reflected her authority but also employed a strategy to expand her reach even further. The goal wasn’t just to build something beautiful, but also to create one of the best luxury real estate websites in the business. That’s where Agent Image came in.
Joyce Rey needed a luxury real estate website that represented the caliber of her service.
A Custom Website Solution Befitting the Best
We knew that Joyce Rey and her team deserved nothing less than a website that looked elegant. We knew that it had to perform well, too. Our approach had two core goals:
-
Create a luxury real estate website tailored to Joyce’s voice and audience
-
Develop an SEO strategy that brings high-value traffic straight to her brand
Key features of Joyce’s custom website include:
-
Mobile-responsive design
The site adapts seamlessly across all devices, ensuring an elegant, intuitive experience whether viewed on a phone, tablet, desktop or laptop. -
Custom pages
We developed bespoke pages highlighting Joyce’s landmark transactions, media features, and Beverly Hills market insights, among others. -
IDX integration with a luxury lens
Listings are presented with large-scale photography and precise copy to match the standards of ultra-high-net-worth buyers. -
Copy that reflects the brand
Every word was chosen to reflect Joyce’s stature: poised, informed, and confident. The tone walks a careful line between warmth and authority, echoing her voice while supporting the brand’s premium positioning. -
Built-in lead capture
The site includes simple prompts and contact forms that make it easy for interested clients to reach out, without interrupting the browsing experience. -
SEO-focused structure
We organized the site so search engines like Google can easily understand and recommend it.
Local SEO with Impact
For a name as closely tied to Beverly Hills as Joyce Rey, visibility in the right markets was non-negotiable. We focused on the Platinum Triangle—Beverly Hills, Holmby Hills, and Bel Air—targeting high-intent search terms that luxury buyers and sellers actually use. Think Beverly Hills luxury homes, Beverly Hills luxury realtor, top real estate agent in Bel Air, Holmby Hills mansions for sale, etc.
We also drew from Joyce’s decades-long track record to shape content around the listings and communities she’s been part of. Properties tied to prominent past clients, landmark sales, and culturally significant estates were naturally woven into the content.
To boost Joyce Rey’s visibility online, we made sure to target hyper-local keywords.
Stronger Online Authority
A trusted name offline deserves credibility online. That meant increasing Joyce’s domain authority with strategic backlinks from respected publications, real estate platforms, and industry blogs. These weren’t just any links, but selected sources that aligned with her brand and audience.
As her content library grew, we also built in internal linking pathways and structured metadata to help search engines understand the site’s architecture. Over time, this created a ripple effect: higher rankings, more organic traffic, and stronger signals of trust in Google’s eyes.
Real-time Performance Tracking
Additionally, we built in real-time tracking from the start to better understand how visitors engage with the content over time.
We’ve seen which pages consistently hold attention and which ones benefit from small, strategic changes. Sometimes that means updating headlines or visual hierarchy; other times it’s about refining the copy or adjusting for new search trends. Instead of broad overhauls, the site is shaped by a steady cadence of decisions rooted in what the data reveals—so the experience stays relevant, accurate, and ahead of the curve.
Make your site show up on the right searches.
Structure, content, and SEO—get all three working together.
Website & SEO Growth
Right from launch in August 2022, Joyce Rey’s new website showed clear signs of traction. More than just a pretty design, the site immediately began pulling in traffic and keeping people engaged:
-
10,359 page views in 1 month alone, which marks a 38.7% increase from the previous month.
-
90% increase in users → Nearly double the number of unique visitors who came to the site compared to the previous month.
-
73% more sessions
-
16% decrease in bounce rate → Fewer visitors were leaving after viewing just one page, a sign that the content and navigation kept them interested.
That early momentum laid the foundation for continued growth. Between April 2024 and May 2025, impressions—the number of times Joyce’s website appeared in Google search results—increased by 13%, from 27,500 to 31,100. More impressions means more visibility in search, which helps attract clients who are actively looking for real estate in Joyce’s market.
The most-viewed pages outside the homepage tell a clear story about what matters to her audience: a strong personal brand and valuable local content that speaks directly to the luxury buyer (or seller).
-
The About Joyce page
-
Her Beverly Hills community guide
-
Her Bel Air community guide
-
A blog post about the Golden Triangle, one of LA’s most prestigious locales
Meanwhile, Joyce’s domain rating—a score that reflects how authoritative and trustworthy her site appears to search engines—rose significantly:
-
From 29 in March 2023 to 51 in May 2025
-
Currently ranks #3 among top competitors in her market
Higher domain authority makes it more likely that Joyce’s pages will rank above other agents when potential clients search online.
Recap: Why the Website Worked
-
It matched the brand, visually and verbally.
A high-end business needs a high-end look. From colors to layout to tone of voice, everything on the site was designed to reflect Joyce’s standing in the luxury space. -
It made a strong first impression, and a clear next step.
Visitors don’t just get a sense of who Joyce is—they’re guided toward what to do next. Built-in forms and gentle prompts make it easy for serious clients to get in touch without cluttering the experience. -
It was made with search in mind.
Behind the scenes, the site structure helps Google understand what it’s about. That means Joyce shows up where it counts, especially in local searches tied to Beverly Hills, Bel Air, and the Platinum Triangle. -
It gives visitors a reason to stay…
…through comprehensive community pages, helpful blog content, high-quality listings, and indispensable market insights.
Bring in more qualified leads with a stunning site
With the right strategy, your website becomes a round-the-clock lead magnet.
Frequently Asked Questions
Your offline reputation builds trust, but today’s clients still go online first. A high-performing website reinforces your credibility, helps you stand out in search results, and gives serious buyers and sellers an easy way to learn about your services, view listings, and get in touch. It supports the business you’ve built and opens the door to new opportunities you might be missing.
With Agent Image, you can go as custom as you need. Our Imagine Studio sites come with a dedicated strategist, mobile-optimized layouts, IDX integration, lead capture, pre-written content, and more—all tailored to your brand. If you want full creative control, our True Custom package is built entirely to your specs, perfect for agents or teams who want something truly unique.
We focused heavily on local SEO. That included optimizing for search terms tied to Beverly Hills, Bel Air, and Holmby Hills, building pages around high-intent keywords, and earning backlinks from trusted real estate and media sites. The strategy helped her climb rankings and stay visible to serious buyers and sellers.
Design was just one piece. The copy, layout, navigation, and listing presentation were all crafted with the expectations of luxury buyers in mind. That meant clean visuals, intuitive structure, large-scale photography, and a voice that felt polished yet approachable—elements that support both branding and lead generation.
Every market is different, but many clients start seeing traction within the first few weeks—especially with a solid SEO foundation in place. Joyce’s new site, for example, saw a 38% increase in page views and a 90% jump in users just one month after launch. Results depend on your market, competition, and how actively your strategy is maintained, but with the right setup, it’s definitely possible for growth to begin quickly.
Upgrade your online presence with a stunning custom website
If you're thinking about leveling up your digital presence, we’re here to guide the process from strategy all the way to launch. Call 800.979.5799 or fill out our contact form to get started with a free design consultation.
