Best Real Estate Websites for Agents and Brokers

5 Real Estate Marketing No-no’s Even Seasoned Agents Make

When it comes to online marketing, many real estate agents know the basics, but even seasoned agents have a hard time communicating with their target audience. Online marketing strategies change year after year and it’s so hard to keep up. This is the reason why mastering the marketing basics is crucial for you to succeed online.  Here are 5 common “don’ts” that you should keep in check:

Mistake #1 Choosing style over substance when it comes to your website design

There is really no reason to choose style over substance when you can have both! Having an attractive homepage captivates first time visitors but content and functionality draws them in.

The goal should always be to keep your visitors interested and the quality of your site content will be a major factor. Showcase your Community pages and make sure that they are reader-friendly, accurate and comprehensive. Use statistics and graphs to help clarify complicated information easily for your users for things like:

On your neighborhood pages, include information like:

Mistake #2 Your website and content looks like everyone else’s

Many homebuyers start their online home search looking at sites with MLS listings in their area.

Mistake #3 Posting Once in a Blue Moon

The easiest way to lose readers and recurring visitors to your site is to keep the same old posts and information up month after month.

Mistake #4 Demanding Instead of Directing

A CTA or a Call-to-Action is one of the most important things when it comes to lead generation.

Once you get visitors to sign up or subscribe, you have to make sure that you are giving them something of value. For example, if they’ve subscribed to newsletters or alerts on saved searches, include useful content in those e-mails like:

Mistake #5 Making your website forgettable

Online marketing is a popularity contest – the same goes for search engine rankings, social media, etc. Your goal is to create a memorable site that people will want to return to and even share it to their friends who are also looking to buy or list a house.  How will you accomplish this?

Do you know of any other marketing don’ts that agents usually have a hard time with? Share it with us in the comments section below! We’re also on Facebook and Twitter if you haven’t followed us yet.