Sales Phone 1.800.979.5799 Support Headphone 1.877.317.4111
Bolt CTA icon Every strong brand starts with a well-designed website.
Arrow Alt Thick
Agent Intelligence Blog

Drive Traffic & Leads to Your Website with Pinterest

By Agent Image / Updated July 14, 2016 / Published March 06, 2012 / 4 min read

Did you know that Pinterest can generate more referral traffic to your website or blog? Pinterest, if you’re wondering, is a virtual pinboard that allows people to share, discover and comment on interesting content found on the internet.

  • A recent comScore report shows the growing popularity of Pinterest, which was the 3rd fastest-growing site in January 2012.
  • According to a January study by Sharaholic, Pinterest drove more referral traffic to sites in January than Google+, Reddit, YouTube, LinkedIn and MySpace all combined.
  • Pinterest also grew from 2.5% of referral traffic in December to 3.6% of the referrals in January ---an impressive growth from just .17% back in July.

A “pin” is essentially any photo content that a Pinterest user uploads, containing a link to its external website source.  For example, this can be a photo of a house you are selling or of a recently purchased home accessory.

  • You can drive traffic to your website by pinning photo content that your market is interested in. People who are looking for real estate or home design-related content can visit your pins and your site.
  • A pinboard is a set of pins with a cohesive theme. Popular pinboards include interior design ideas, home decors, wedding styles, fashion ensembles, visual art inspirations, and food recipes.
  • A repin happens when another user reposts your pin. It can also be called a reblog.
  • A pin it button can be placed on any third-party website. This makes sharing easier as users can just click on the URL-based button and the third-party image will be pinned on their Pinterest page. The new post will be linked back to the original website, thus facilitating link building.
  • In addition, your pins can also be reposted not only through Pinterest but also through Facebook and Twitter.

Tips to get you started:

  1. Create boards that contain real estate or home-design related content.
  2. Do not simply pin, interaction is key. You gain more followers to your profile by commenting on other users' content.
  3. Be consistent. Spend a few minutes each day on building your following on Pinterest.
  4. Pinterest relies on visual content. Sites that offer large resolution images with good content are far more likely to be shared. So make sure your website has this.
  5. Aside from being able to sign in to Pinterest using a Facebook or Twitter account, you can also publish your new pins to your Facebook news feed.

The world of social networking does not exist in a vacuum, and it is important to access all ways possible to promote your website and obtain maximum online exposure for your business. This is why social media marketing is such a huge deal.

For more social media marketing tips, lookout for our next newsletter and follow us on Facebook. We’re now on Pinterest too!
Sources: Comscore and Shareaholic.

Did you enjoy reading this article?

Sign up for more updates with our Agent Image Newsletter!

Ready to Read More?
10 Best Real Estate Websites for June 2025
Agent Intelligence Blog

10 Best Real Estate Websites for June 2025

Thinking about refreshing your website? It’s never too late to make a stronger impression online. This month’s top 10 real estate websites show how smart design choices—whether subtle or bold—can elevate your brand, build trust, and keep visitors engaged. Top 10 Real Estate Agent Websites for June 2025 Pemberton Homes Team Alana Shaw The Yeatman […]

Read the Blog
The Secret to Attracting High-Net-Worth Clients With Your Luxury Real Estate Website
Agent Intelligence Blog

The Secret to Attracting High-Net-Worth Clients With Your Luxury Real Estate Website

Buying or selling a high-end home is a major decision, and luxury clients expect everything to be handled with utmost care. It also means they’ll only work with agents they can explicitly trust. A lot of relationship-building in this space happens offline, through referrals and personal connections, but that doesn’t mean your online presence doesn’t […]

Read the Blog
Free Consultation
Get in touch with us for a Free Consultation