How Suzanne Frisbie’s Luxury Real Estate Website Drove Double Digit Growth
Palm Beach real estate has its own language: landmark estates with pedigrees, waterfront properties with curated views, historic streets.
Suzanne Frisbie has been fluent in that language for forty years. She boasts stellar rankings of #2 in Palm Beach, #3 in Florida, and #11 nationwide by individual sales volume. In other words, her reputation offline is undeniable. This raised the question: how can we bring that online?
Our goal was clear: build Suzanne Frisbie a digital presence that was worthy of the career she had already built.
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Table of Contents
Modernizing a Legacy of Success
Two things were already working in Suzanne’s favor. First, her reputation in Palm Beach was already established. Second, her site was already attracting steady traffic from past clients and referrals. But that’s not enough in a competitive market. Other agents were gaining ground in search rankings, and her website wasn’t fully optimized to capture the same visibility.
We designed Suzanne Frisbie’s website to showcase her expertise, market insights, and luxury properties, while also optimizing for search.
Building a Smarter Online Presence
The site was designed to be both visually striking and highly functional, built to support Suzanne’s business goals and create new opportunities online.
Our approach focused on three pillars:
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Elevated online branding: We designed clear paths to essential features like property searches, market updates, and community profiles to reflect the precision clients already associate with Suzanne.
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Targeted SEO strategy: We focused on capturing high-intent Palm Beach searches by optimizing for competitive keywords and supporting them with content crafted for both relevance and authority.
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Comprehensive market reports: We showcased Suzanne’s signature reports as a centerpiece of the site, turning them into an ongoing resource that engages readers and strengthens search visibility.
Elevating Her Brand Online
Suzanne’s new website needed to reflect the same level of professionalism she brings to every transaction. That meant creating a design that was elegant, intuitive, and engaging—something that didn’t just showcase listings but also made it easy for visitors to explore her market expertise.
Key elements that shaped the elevated look and feel include:
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Modern user experience (UX) - A cleaner layout, improved visual hierarchy, and balanced white space make the site easier on the eyes and guide visitors naturally toward the most important content.
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Responsive design - Seamless adaptability across desktop, tablet, and mobile ensures Suzanne’s brand looks polished on any device.
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Subtle animations - Micro-interactions and smooth transitions add a refined layer of engagement without distracting from content.
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Community spotlight pages - Enriched with hyperlocal insights and related market data, these pages go beyond listings to show clients what it’s like to live in each neighborhood.
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Voice-aligned copy - Content was written to mirror Suzanne’s brand—confident, analytical, and approachable.
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Lead-friendly layout - Calls-to-action are placed strategically, inviting inquiries in a natural, non-intrusive way.
Capturing Organic Search Opportunities
Palm Beach is one of the most competitive luxury markets in the country, and rankings are hard-won. That’s why we took a selective, data-driven approach: focus on the searches that could generate qualified leads and build those pages for depth.
We strengthened each location page with original market commentary, local amenities, and internal links to relevant listings—helping both users and search engines recognize the site’s topical authority.
Community pages combine local expertise with search optimization, increasing visibility for competitive terms.
Showcasing Market Expertise
One of Suzanne’s greatest strengths is her ability to break down Palm Beach market trends into clear, actionable insights. Her comprehensive market reports have long been a trusted resource for clients, and we made them a central feature of her digital strategy.
Instead of being tucked away, the reports are presented on a dedicated Quarterly Reports page. Visitors can quickly explore current and past reports, preview key takeaways, and download full PDFs. This setup not only makes the reports more accessible but also gives them a visual presence that reinforces Suzanne’s role as a market authority.
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Website & SEO Growth
From the start, Suzanne’s redesigned website showed stronger signs of performance. The improvements weren’t limited to visuals—the site was drawing more traffic, capturing search visibility, and keeping people engaged:
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42,940 impressions in July 2025, demonstrating consistently high visibility in search.
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176 clicks from Google search that same month, reflecting steady interest.
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307 direct visitors and 221 organic visitors, supported by referral, social, and paid display traffic.
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Engagement increases on community pages, including Palm Beach (+27.8%) and Delray Beach (+16.4%).
These early wins laid the foundation for continued growth. Targeted optimizations helped push competitive keywords higher:
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“Palm beach real estate market” rose 9 positions to reach #7.
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“Palm beach luxury real estate” climbed from outside the top 100 to #21.
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Other focus terms, like “relocating to West Palm Beach Florida” and “Palm Beach activities for families,” were identified as the next set of opportunities.
The most-viewed pages outside the homepage underline what Suzanne’s audience values most:
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The About Suzanne Frisbie page
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Featured Properties
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Location-based pages like West Palm Beach (up 28.6% in views)
Authority gains reinforced these improvements. Suzanne’s site achieved a domain rating of 19, ranking higher than two nearby competitors, a strong signal that her content is viewed as trustworthy and authoritative.
Together, these results show how Suzanne’s digital presence has grown into a true extension of her offline reputation—visible, credible, and built to generate leads.
Recap: Why the Website Worked
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It elevates her reputation.
The site now matches the caliber of Suzanne’s work, presenting her as the trusted authority she has been in Palm Beach for decades. -
It highlights what clients value.
Community guides, featured listings, and market reports are front and center, giving visitors the resources they actually want. -
It performs in search.
Competitive terms like “Palm Beach real estate market” and “Palm Beach luxury real estate” climbed significantly, boosting her visibility. -
It keeps people on site.
Engagement times rose on key community pages, showing that visitors are staying to read and explore. -
It generates leads.
Hundreds of calls and form submissions prove that the site isn’t just informative—it’s actively driving business.
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Frequently Asked Questions
A redesign isn’t just about looks. Many existing websites don’t reflect the sophistication of an agent’s brand, aren’t mobile-friendly, or fail to capture search visibility. In Suzanne’s case, the redesign elevated her brand online and turned her market reports and community pages into powerful lead magnets.
Absolutely. While Suzanne operates at a high level, the principles behind her success—strong branding, search-optimized content, and lead-focused design—apply to any agent. A custom site tailored to your market and goals can deliver measurable improvements, no matter the size of your business.
Yes. Even if referrals and repeat clients drive your business, today’s buyers and sellers often research agents online before reaching out. A professional, SEO-optimized website ensures your reputation is backed up digitally, attracting new clients while reinforcing trust with past ones.
While results vary by market, Suzanne Frisbie’s case shows what’s possible. Within months, her site climbed into the top 10 for competitive Palm Beach real estate terms and saw double-digit traffic growth on community pages. The right SEO strategy can put you in front of clients actively searching for services you offer.
See what a high-performing website can do for your business
An effective website should continue working for you long after launch—climbing in search results, attracting steady traffic, and generating consistent client inquiries. Imagine what your business could look like with that kind of consistency.
Call 800.979.5799 or use our contact form to schedule a free design consultation and start building lasting results!
