Best Real Estate Websites for Agents and Brokers

Mobile Marketing for Realtors: Measuring Results

Homebuyers these days are mobile and constantly connected, which is unquestionably why mobile marketing is one of the avenues you’re exploring this year. If you’ve already launched a mobile marketing campaign or you’re just about to, then you’re probably wondering what other businesses are wondering about as well – and that is how on earth are you going to measure how effective it is?

Mobile analytics is still in its embryonic stages, primarily because it is still quite new and because there’s an array of measurement points you’ll have to consider, the data for which is not always easily accessible. Here we’ll give you an overview of what we ourselves have learned so far.

The future is mobile, which means we’re undoubtedly going to see plenty of development in analytics fairly soon. Don’t wait, however. Even if you don’t have all the tools to effectively measure its success, the time to launch your mobile marketing campaign is now. Start off by designing a mobile real estate website and build from there.