Refining your Website’s Keywords for Accuracy
The ancient Chinese writer Sun Tzu once wrote “Victorious warriors win first then go to war, while defeated warriors go to war first then seek to win”. The same tenet can be a good nugget of wisdom to follow when going head to head with competitors on websites and online business ventures. Experienced social media marketers as well as successful real estate marketing specialists have all sworn that it would be a good idea to once in a while refine the keywords that you use on your website before going toe-to-toe with other brands or companies.
The main question is how this could be achieved. The complex answer is through the tools that were originally used back when your company’s website was still being built or created. This would mean online and offline tools like Google Adwords and together with some very basic keyword researching. To be able to really maximize the time that you will be spending on refining your website’s keywords you need to dig deep into the different types of keywords that people click on.
If you and your keyword really wish to stand out and attract the attention of the crawlers and search engine spiders, then it would be wise to shift between short keywords to long-tail keywords. Real estate marketers would be in for a treat especially since most of their preferred keywords are long tailed keywords. The real trick experts advise is to make it unique and appealing, and at the same time, falling under the tolerable number of queries online. If your site’s main keyword is “Pacific Island Properties” for example, you can switch it up to something like “Pacific Island Vacation Property”. This keeps things fresh and casts a wider net.
If all this is jarring for you, do not worry as there are companies and websites that are ever-present to assist you such as Agent Image. Send them an email at [email protected] and they will be able to provide you with the best solution for this and many other concerns.
