Why Have a Real Estate Website?
Your real estate website is more than just a place to display listings — it’s an integral part of your real estate marketing strategy.
A strong website builds your personal brand, helps you build an email database, encourages prospective buyers to make that first contact, and clarifies the home buying process.
Agent Image specializes in creating powerful, immersive websites for real estate agents that deliver experiential marketing experiences online.
Websites That Elevate Real Estate Marketing
Each of the real estate professionals discussed below turned to Agent Image to create a professional website that would be at the center of their marketing efforts.
And the best part? Our website designers can give your real estate business an equally impressive and effective site, too.
Natalie GregoryDecatur, GA
NatalieGregorySold.com is an example of a real estate website with great content presentation. Navigation is user-friendly and site visitors will surely enjoy the clutter-free look of the community and property pages.Get Pricing & Features
Natalie Gregory and her team are right at the center of the competitive Atlanta real estate market. The challenge was to jump-start search engine visibility for their newly redesigned website.
The action plan:
To maximize their online presence, they tapped Agent Image to improve the SEO score and rankings of nataliegregorysold.com. The focus is on monthly content creation and on-page optimization.
The project is still in progress but the site is already progressing in terms of Google search exposure for keywords like: “Decatur realtors”, “Decatur real estate agents”, “Decatur GA real estate, “top Atlanta real estate agents” and more.
The Oppenheim GroupLos Angeles, CA
Befitting their status as realtors to the stars, The Oppenheim Group’s website design exudes opulence and class. It’s bold, dynamic, easy to navigate, and highlights the best property listings in the market.Get Pricing & Features
The Oppenheim Group wanted to improve website traffic and strengthen its hold on the market. To do this, they have decided to populate their website with high-quality content that’s relevant to their target market.
Agent Image conducted extensive market and competitor research, including an SEO anatomy of top-ranking content. This led to the creation of hyper-targeted long-form content that has been optimized with intent-specific keywords.
After implementation, The Oppenheim Group reported a 5,000% leap in user traffic and a spot on Google’s Local 3-pack. This can be attributed to the new long-form SEO content. With 990 ranking keywords by the end of the project, these pages improved OGroup.com’s search visibility.
The Chad Carroll GroupSouth Florida
The Chad Carroll Group’s homepage is a beautiful homage to the environs of South Florida and its vibrant communities. Featuring a jewel-blue and white palette, it draws visitors in and encourages them to view the firm’s impressive selection of luxurious high-end homes.Get Pricing & Features
Two of the main points highlighted by The Chad Carroll Group were their desire to shore their online presence and improve brand awareness among potential home buyers. To achieve this, the Group opted to implement a steady stream of high-quality blogs on their website.
Agent Image tackled the challenge by analyzing current web traffic. Engaging and well-written blog posts that are optimized for high-traffic, hyper-targeted, user-intent keywords were created. Existing key pages were also optimized.
Significant improvements were noted three months into the project’s implementation. This includes a 100% increase in TheChadCarrollGroup.com’s site traffic and a reduction in its bounce rate. The site’s online visibility vastly improved as well, with the site earning Page 1 rankings for over 121 keywords.
Valery NeumanCoachella Valley, CA
One of Southern California’s leading real estate experts, Valery Neuman is known for her deep knowledge of Coachella Valley’s luxury real estate market and national trends. Looking very much like a magazine, ValeryNeuman.com has an air of understated sophistication and is incredibly easy to navigate.Get Pricing & Features
There’s more to Coachella Valley than the annual music festival that bears its name. It’s also home to several vibrant communities and neighborhoods. This presents a good opportunity for Valery Neuman, who hopes that relevant and informative community pages will improve her website’s search visibility and build brand awareness.
After extensive keyword research and behavior analysis, Agent Image created and published well-written community pages, fully optimized with targeted keywords. This was accompanied by technical on-page optimization to boost the site’s overall performance.
As a result of Agent Image’s efforts, ValeryNeyman.com nabbed a higher search position with 212 ranking organic keywords. Other notable improvements include a 30% growth in the site’s users and longer time spent on the site’s community pages.
The Noel TeamLos Angeles, CA
Given Sherri Noel’s reputation as one of Los Angeles’ top luxury real estate agents, it’s unsurprising to see The Noel Team’s website exude a sense of elegance and style. The website has a modern, magazine-style layout, allowing it to effectively showcase the best of Los Angeles luxury real estate.Get Pricing & Features
The Noel Team had two main goals in mind for its website: build up its reputation as a one-stop resource for potential buyers and sellers and use the site to dominate the online real estate market.
Agent Image first honed in on important niche keywords before giving the site’s location-specific “About Us” page a revamp. After that, Agent Image optimized the site’s dedicated community pages and listings and took advantage of online business directories.
Following the updates, TheNoelTeam.net reported an impressive 322% jump in new site users and improved brand reputation. Profiles and accounts on online directories and citations were also verified.
Live The Life in EcuadorCuenca, Ecuador
Torrin Brauch brings Ecuador within reach with LiveTheLifeInEcuador.com. To attract international home buyers, the welcome page features a slideshow of Ecuador’s captivating skylines, mountainscapes, and coasts, while large buttons linking to featured communities and beachfront properties line the bottom of the screen.Get Pricing & Features
Ecuador has so much to offer, but except for travel sites, there are only a handful of real estate websites that are focused on what living here is like. There is a huge opportunity to leverage LiveTheLifeInEcuador.com’s online presence to host informative and clearly written content about the perks of buying a vacation home or investment property in Ecuador.
The action plan:
LiveTheLifeInEcuador.com came to life with an assortment of service packages from Agent Image. The site features nearly 80 pages of optimized relevant content and has been refined both on and off-page to ensure SEO relevance.
Torrin Brauch’s website enjoyed notable SEO growth between February 2015 to March 2017. The team now ranks on page 1 and 2 for crucial search terms such as “Cuenca Ecuador real estate”, “Cuenca Ecuador rentals, “Cuenca real estate”, “life in Ecuador”, and “Ecuador condos” and many others.
Colson AgencySouthwest NE
Colson Agency, Inc. is one of the most trusted real estate firms in Southwest Nebraska, representing clients buying and selling farms, ranches, and agricultural land. Its website is clean and easy to navigate, with focus given to community pages, active listings, and sold properties.Get Pricing & Features
Dealing in a diverse range of property types (e.g. agricultural, residential, and commercial) and covering 15 featured communities and areas, ColsonAgency.com needed a wealth of informative content to become a reliable resource on the Southwest Nebraska real estate market.
The action plan:
Colson Agency commissioned several pages of content from Agent Image, each carefully crafted to accurately describe the areas that they serve. Their homepage text was improved and SEO tags were put in place. Basic on-page and off-page optimization were also implemented.
ColsonAgency.com is hitting the right marks with gradual ranking improvements for keywords such as “land for sale in Nebraska”, “Imperial NE real estate”, “Western Nebraska real estate”, “McCook real estate” and “homes for sale in McCook NE.”
Lisa ThompsonNorthwest Indiana
Boasting a clean and modern layout, LisaThompsonRealtor.com puts emphasis on the communities she serves. The site’s community pages feature well-written copy, complemented by beautiful, professionally shot listing photos.Get Pricing & Features
Lisa Thompson leverages her real estate expertise to establish a strong online presence for her real estate group.
To solidify Lisa Thompson’s position as a local expert, Agent Image implemented key SEO components like metatags and keywords on her website. Furthermore, local business citations were included to build brand awareness and generate high-quality site traffic. Errors were also fixed for a better user experience.
LisaThompsonRealtor.com saw significant improvements on site performance. This includes a 147% increase in user engagement, better user traffic, 130 organic ranking keywords, and increased brand visibility.
Riley RealtyMidwest Minnesota
WeGetRealEstate.com quickly draws visitors in with a vibrant slideshow of Minnesota’s beautiful prairies. The clean and minimal layout serves as a great backdrop to well-written and informative blogs and community pages.Get Pricing & Features
Given the competitive nature of the real estate industry, Riley Realty wanted to invest in SEO and build awareness for its brand in the online marketplace.
Agent Image first conducted a thorough analysis of the site’s pages, followed by a search for gaps that can be fixed through keyword optimization. A Google Analytics profile was set up to track the performance of the site’s new keyword-rich content.
WeGetRealEstate.com experienced an impressive uptick in its traffic and brand awareness. The site’s community pages are gaining more attention, too. Due to the boost in site traffic, the site also has better search rankings and a spot in Google’s local 3-pack.
Spark & PartnersMonaco
Spark-Estate.com does not shy away from bold and impressive visuals. Right off the bat, the homepage showcases impressive properties and hero shots of the locale. The site has a modern layout that’s easy to navigate, made dynamic with hover animations and an interactive map.Get Pricing & Features
Known for their exquisite selection of luxury real estate properties in Monaco, Spark & Partners aims to use SEO strategies to expand their client base and generate more organic traffic for their website.
Agent Image first identified and fixed the client’s non-performing pages. Then, they looked at possible keywords that can be used to boost site views and clicks. Agent Image followed this with the development and creation of high-quality, location-specific content.
After collaborating with Agent Image, Spark & Partners noticed a spike in their ranking because of navigational and transactional keywords. This led to an uptick in click rates and a wider online presence, with the site achieving page 1 rankings for 783 organic keywords.
How Can I Make My Real Estate Marketing Website More Effective?
One of the first things you should do is make your website visible to search engines. As you can see above, SEO can help you achieve top ranking on search engines such as Google, which in turn leads to more clicks.
Social media is a vital part of your marketing efforts, too. Posting listings and blog posts on your social media accounts will help drive organic traffic to your website. Make social media posts once a day and track which post types get the most engagement.
If your website has images and videos, they should have keyword-rich descriptions as well. Remember: search engines look at all components of your site, including the visuals.
Create content that educates buyers and sellers, including community guides, FAQs, and property market reports. Prospective clients crave information — and websites that provide it are generously rewarded by search engines.
Blogs can be a great way for local real estate agents to show off their local knowledge. Make sure you provide real value and relevant content to keep readers coming back to your site.
If you need a website that generates leads, impresses visitors, and converts users, tap Agent Image’s expertise. With over 20 years of expertise in web design and development, we can give you the online edge you need.
For a FREE design consultation, just call 1.877.677.1359!