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A Look into the Luxury Real Estate Consumer

The great recession of 2008 slowed down the demand of luxury properties. However, the wealthy began to recover as early as 2009. Looking into the lifestyle and putting yourself in the shoes of wealthy real estate consumers will help you sell ...

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The Top 3 Platforms for Mobile Marketing

There is no denying the fact that the number of mobile users have grown the past year and continues to do so. Real estate businesses need to know and understand how to participate in and be found via these mobile channels. If you’re intereste...

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Nurturing Loyalty for Your Real Estate Clients

Never underestimate the power of client loyalty. The National Association of Realtors® (NAR) found that 70% of home sellers found their real estate agent through a referral or did repeat business with Realtors® they’ve worked with in the p...

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4 Things to Know About Contact Management Systems

Contact Management Systems (also known as Customer Relationship Management) is a way for managing prospects from the initial contact until the closing of the transaction. It's great for developing relationships with prospects and clients. If...

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5 Tips to Make Online Reviews Work for You

Opinions matter — be it a review of a local restaurant, a heated debate on a national issue, or a recommendation about your real estate business. Companies grow and improve when these criticisms are taken constructively. For real estat...

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Your Facebook Cover Photo Matters

Facebook's Timeline is all about storytelling. And yes, this should apply to your business fan page as well. This format is aimed to increase engagement by telling a story about your brand from the past milestones to your most recent campaign...

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Online Marketing Advice for Brokers

Brokers and real estate professionals can do a lot when it comes to promoting their business website. To turn one-time visitors into potential clients, it is important to maintain brand awareness so that they can easily recommend your website t...

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