How the Vartuli Jabick Team’s Website Achieved 20x Growth in Just 9 Months
Connecticut's Gold Coast real estate operates on relationships, reputation, and the right timing. Michael Jabick and the Vartuli Jabick Team at Keller Williams Realty have built their business on exactly that foundation—deep local knowledge paired with responsive, personalized service. Then came the question: How could their digital presence reflect the same level of expertise that clients experience in person?
Our mission was clear: use a targeted real estate website SEO strategy to transform their online presence from a simple business card into a lead-generating powerhouse.
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Table of Contents
The Challenge
The Vartuli Jabick Team brings a depth of experience that few can match. With 27 years of combined real estate expertise and more than $200 million in sales, they’ve guided clients through nearly every life stage, from first-time homebuyers to downsizers, suburban relocators, and investors.
This reputation gave them a strong foundation offline, but their digital presence needed to reflect the same level of professionalism and authority. When we first partnered with Michael Jabick in November 2024, two things stood out:
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Their brand credibility was already strong in Connecticut communities.
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Their website and Google Business Profile had untapped potential.
But competitors were gaining visibility in search. To keep pace, the team needed a digital presence that matched their real-world expertise.
The Vartuli Jabick Team needed a digital presence as strong as their $200M track record to stay ahead of competitors.
A Strategic Digital Foundation
The site was designed to be both visually striking and highly functional, built to support Suzanne’s business goals and create new opportunities online.
Our approach focused on four pillars:
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Owning local searches: We made sure that when people searched for "Westport homes" or "Fairfield real estate agents," the Vartuli Jabick Team would show up. It’s like putting up billboards on the exact streets where your potential clients are driving.
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Becoming the neighborhood expert online: Instead of basic neighborhood pages that just list statistics, we created rich guides that answer real questions buyers ask: What are the schools like? Where do locals eat? These pages position the team as locals who truly know their communities, not just agents who sell there.
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Speaking directly to sellers: Michael specializes in helping people sell, so we created content that addresses their specific concerns.
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Optimizing listings: Ensuring their Google Business Profile was fully synced across Apple Maps, Bing, Google, and other directories.
Showing Up where Clients Are Searching
The first step was ensuring that when someone searched for phrases like “Westport homes” or “Fairfield real estate agents,” the Vartuli Jabick Team appeared. We treated local SEO as the digital equivalent of location-based marketing—making sure the team’s “signposts” showed up on the very streets potential clients were driving.
This required refining keyword targets, optimizing page structure, and improving metadata so search engines could recognize the site as a relevant, trusted resource for Fairfield County real estate.
Crafting Comprehensive Community Pages
Buyers want more than statistics—they want to understand the lifestyle that comes with each neighborhood. Instead of creating surface-level location pages, our team of writers built detailed community guides that answer the real questions people ask when deciding where to live:
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What’s the school system like?
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What kinds of restaurants and shops do locals love?
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What sets this town apart from others nearby?
A comprehensive community page captures exactly what potential buyers are looking for, and also positions you as an authority in your local market.
Speaking Directly to Sellers
Michael’s specialty lies in helping homeowners sell. To reflect that, we tailored the content to address sellers’ specific pain points—when to list, how to price, and how to avoid costly mistakes.
Articles like market outlooks and seller checklists acted as conversation starters, offering value upfront and giving homeowners confidence that Michael and his team were the right professionals to handle their biggest transaction.
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Real Estate Website SEO Growth
A well-crafted real estate website SEO strategy is the secret to a High-performing website, and the Vartuli Jabick Team is proof.
Within months, the Vartuli Jabick Team’s refined digital strategy began delivering measurable gains across visibility, engagement, and authority.
Traffic explosion
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Impressions skyrocketed from 439 to 8,621 – a 1,862% increase, putting the team in front of far more potential clients.
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Clicks nearly doubled from 47 to 87.
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Average position improved from 35 to 33 in July 2025, a steady climb in a competitive market.
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Homepage views grew 44.4% month-over-month.
Keyword victories
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“Vartuli Jabick at Keller Williams real estate agency” secured the #1 spot, cementing brand authority.
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“Michael Jabick” rose to Page 2, Rank 15.
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“Sell my house fast in Connecticut” gained 81 positions, a valuable step forward on a high-intent search.
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Multiple property-specific searches now appear within the top 30.
Recap: Why the Website Works
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It played to their strengths.
The strategy leaned into Michael’s reputation with sellers and positioned that expertise front and center online. -
It went deeper than surface SEO.
The focus was on creating useful, local content that search engines and people value. -
It built long-term assets.
Community guides, optimized listings, and evergreen articles continue to deliver visibility and leads well beyond launch. -
It treated the site as a growth engine.
The website wasn’t just redesigned; it was built to attract, engage, and convert.
Want a site that brings in business, not just traffic?
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Frequently Asked Questions
Content that addresses questions sellers are likely to ask builds credibility with homeowners who are ready to list. It shows you understand their challenges and gives them a reason to reach out for advice.
Yes. An optimized profile with complete information, positive reviews, and directory syncs makes it easy for clients to find and trust you. It’s one of the simplest but most powerful ways to boost local visibility.
Absolutely. These strategies scale. Whether you’re a solo agent or a larger group, a tailored website and smart SEO should deliver measurable improvements in traffic, visibility, and lead generation.
Beyond listings, the strongest community pages answer lifestyle questions buyers care about: schools, restaurants, commuting, and what it feels like to live there. This builds trust and positions an agent as a true neighborhood expert.
See what a high-performing website will do for your business
An effective website should continue working for you long after launch — climbing in search results, attracting steady traffic, and generating consistent client inquiries. Imagine what your business would look like with that kind of consistency.
Call 800.979.5799 or use our contact form to schedule a free design consultation and start building lasting results!
