8 Best Realtor Website Examples: Outstanding Hero Section Design
If you know a bit about website design, you may have come across the “3-second rule”: once someone lands on your website, you have roughly three seconds to make a strong first impression.
If that sounds like a lot of pressure, don’t worry. At Agent Image, we use proven design principles to make sure your website grabs attention from the very start. In this monthly roundup, we showcase some of our favorite recent launches that exemplify great hero section design.
Table of Contents
8 Best Realtor Website Examples
David Parnes is a prominent figure in Los Angeles real estate, known for his tenure on the hit television series Million Dollar Listing Los Angeles.
David Parnes Los Angeles, CA
Most people think attention-grabbing means loud and flashy, but that isn’t always the case. David Parnes’ website is a great example of luxury through restraint. It opens with a captivating display of beautiful California properties, immediately communicating David’s elevated taste and the caliber of homes he represents. The rest of the website embraces the same refined aesthetic befitting that of a prominent figure in LA real estate.
What’s unique about this website?
The $50M+ tab puts David’s most exclusive listings front and center, instantly signaling top-tier luxury.
Kai Wong is a real estate professional specializing in sales and rentals in the fast-paced markets of Brooklyn and Manhattan, where his multilingual background helps with international clients.
The Kai Wong Team Roslyn, NY
Kai Wong has more than 12 years of experience in real estate, but he considers himself a storyteller first and foremost. That perspective is immediately evident in his opening video. Cinematic in style, it captures his passion for real estate and the stories behind every building, home, and development. Just a short scroll down reveals the featured listings section, allowing the properties themselves to take center stage. The website strikes a thoughtful balance: personal yet professional, and high-end yet approachable.
What’s unique about this website?
A gorgeous Global Portfolio page showcases the Kai Wong Team’s reach across multiple locations.
Lepic-Kroeger, REALTORS® is one of Iowa City’s most established local real estate teams and industry leaders, having been in business since 1972.
Lepic-Kroeger, REALTORS® Iowa City, IA
As one of Iowa City’s leading real estate teams, Lepic-Kroeger, REALTORS® (LKR) understands the community better than anyone. When you open their website, you’re greeted with a short but effective love letter to the city told through cinematic snippets of everyday life. The rest of the site keeps things refreshingly simple: clear layout, minimal clutter, and easy navigation.
What’s unique about this website?
A dedicated Open Houses page makes it especially convenient for buyers to browse upcoming opportunities in one place.
A valley resident for more than 10 years, Irina Ahdoot combines local insight and international perspective to provide top-notch real estate services to buyers, sellers, and investors in Phoenix.
Irina Ahdoot Scottsdale, AZ
Hierarchy is one of the most important principles in hero section design, and Irina Ahdoot’s website does it well. It’s easy to know where to look first: the big “Luxury Real Estate in Arizona” headline tells you exactly what the site is about. The partner logos add instant credibility, and Irina Ahdoot’s name is placed up top in a subtle, polished way. All of it is set against the scenic backdrop of Paradise Valley in video form.
What’s unique about this website?
It uses animations to its advantage; every section opens out carefully and grabs your attention.
Nick Rogers is a trusted, results-driven real estate professional with a successful background in business and marketing in San Diego.
Nick Rogers San Diego, CA
What happens when you strip away distractions and let the location speak for itself? Nick Rogers’ top fold does exactly that, removing the typical navigation bar in favor of a full-screen video. The tagline “Dream. Discover. Dwell.” plays over palm tree–lined streets and sweeping coastal views, making his love for San Diego unmistakable through a location-forward design. The rest of the website features custom IDX tools and a polished, high-end design suitable for one of Coldwell Banker La Jolla’s top performers.
What’s unique about this website?
A subtle yet elevated gold and black color palette communicates luxury.
Petersen & Company brings decades of real estate experience and a strong network of industry professionals to support buyers, sellers, and investors.
Petersen & Company Lodi, CA
Petersen & Company understands that in real estate, confidence speaks volumes. Their tagline says it all: "We know Real Estate." The homepage immediately guides visitors to two clear portals, one for buyers and one for sellers, making navigation intuitive from the first click. Apart from its beautiful use of greens and yellows, distinctive image cutouts reminiscent of mountain ranges and landscapes add visual interest.
What’s unique about this website?
Property search is divided into different home types specific to the area: residential, orchards, vineyards, and country homes.
The Richard Steinberg Team delivers record-breaking sales and innovative marketing across New York City, The Hamptons, South Florida, and Aspen.
Richard Steinberg Team New York, NY
The Richard Steinberg Team’s website commands attention through curated elegance. Notice how impeccable visuals, clean animations, and chic typography work together to create an experience that feels deliberately and thoughtfully designed. Even the imagery moves beyond standard real estate photography: you’ll see sculptural imagery woven throughout, reinforcing a sense of place in an unexpected way.
What’s unique about this website?
Curated, editorial-style imagery mirrors a luxury publication more than a brokerage site.
Private Listings by Harold x Clarke is built on discretion, long-standing relationships, and direct access to Hawaii’s most significant estates, well beyond the public market.
Private Listings by Harold x Clarke Honolulu, HI
Most real estate websites are built to showcase everything. Private Listings by Harold x Clarke takes a different approach. When you land on the homepage, you’ll notice there’s no traditional hero or introduction— only a single full-bleed estate and minimal navigation. As you scroll, the site moves like a vertical gallery, with impeccably curated photography doing almost all the talking. It’s a masterclass in restraint.
What’s unique about this website?
Copy is deliberately minimal, allowing the imagery to define the tone and caliber without overstatement.
Features That Inspire: Hero Section Design Takeaways
A great hero section doesn’t need to do everything. It just needs to do the right thing well. Across these eight realtor websites, a few standout patterns show up again and again:
-
Lead with a clear first impression.
The strongest hero sections immediately communicate who you are, where you work, and what you specialize in, without making visitors hunt for it. -
Use video with intention.
A subtle hero video can establish energy, tone, and market feel within seconds. -
Let the location do the branding.
Several heroes use place as the main character, through coastlines, cityscapes, and neighborhoods that instantly anchor the agent’s identity. -
Minimal navigation can make the hero feel more premium.
Removing clutter (or delaying the full menu) makes the top fold feel more immersive and editorial, especially in luxury. -
Strong hierarchy beats flashy effects.
Irina Ahdoot is a great example: headline first, credibility second, name placement last. You always know where to look. -
Make the next step obvious.
Whether it’s buyer/seller portals (Petersen & Company) or featured listings right below the fold (Kai Wong), the best heroes naturally guide you forward. -
Luxury never needs to shout.
David Parnes and Harold x Clarke prove that restraint is more high-end than any bold gimmick. -
When you trust the visuals, the brand speaks for itself.
The Richard Steinberg Team and Harold x Clarke websites show how powerful design can be when you trust the visuals to carry the brand.
Get a Stunning Custom Website Design with Agent Image
Agent Image specializes in fully bespoke real estate website design that communicates your brand and your story. Learn more about our services when you book a demo with our team of experts or call us at 1.800.979.5799.
