Your Real Estate Website Needs to Be Prepared for Google Glass in One Form or Another

Google Glass is slowly creeping towards it’s intended date of release for the fourth quarter of 2014 and experts and analysts are already certain that if the product is successful, it will completely change the way people with market and advertise their services and products. Some industries will hardly be hit while others will have to adapt to the change if this pushes through. Real estate industries will most likely revamp their approach to marketing property to people with the advent of Google Glass.

There are several changes that will accompany the proliferation of the Google Glass. Websites will become shorter, audio cues will be a necessity and the most important thing about the Glass that real estate marketing practitioners should watch out is the visual cues.

Here’s a quick breakdown for each element and how you can adapt to the upcoming changes.

1. Information that will be appearing on the Google Glass will be shorter than the conventional website. You need to prepare short and meaningful content that will appear in the cue card-esque information on users’ Google Glass. Also carefully consider the placing of important information like the company logo and your contact information.
2. Audio information will also be important if you are preparing for the Google Glass revolution. Make sure to keep your main keywords at the ready so that Google can easily present your website or your company information. Also consider the different ‘long tail’ keywords that you can attach to help improve the chances that the Google Glass will show your information over your competitors.
3. Visual cues can be tricky and challenging but you need to be sure that you are playing it right. It might be the challenging aspect but it is also the most rewarding. Visual cues are basically the things that the Google Glass users are seeing. If they are looking at a specific house then the Glass might come up with hundred different options, hopefully including yours. The trick here is to prepare the necessary components to ensure that when a person looks at a house or a property, the similarities like the porch or the windows get a positive match with the property you are currently marketing online.

There are a lot of other stuff that you need to take notice of if you plan on getting ahead of the competition. Luckily for you there is still time to prepare for the coming of Google Glass. If you want to start as early as now, you can contact the Agent Image support team at [mail_to email="[email protected]"][email protected][/mail_to]. Our team will be there to back you up every step of the way.