Agent Image Blog Archive
October 5, 2023
The Hue of Luxury: The Art & Science of Choosing Colors for Stunning Real Estate Websites
The Hoopla Behind Hues What’s in a color? In the world of branding, a lot as it turns out. Just take a look at the hoopla that surrounds Pantone’s Color of the Year announcement. That’s because your brand is a reflection of your real estate business’ personality. Put another way, colors say who you are […]
September 18, 2023
10 Best Real Estate Websites for September 2023
As an agent, your brand is your bread and butter. Sometimes, though, your biggest brand blindspot can be your most important platform: your website. That’s why redesigning your website can be one of the best investments you can make for your brand. Don’t believe us? Check out this month’s 10 best real estate websites and […]
September 14, 2023
Facebook Ads vs. Google Ads Which Gives a Better ROI
Digital Duopoly Every industry has its titans. In the world of digital advertising, there are two unquestionable behemoths: Google and Facebook. Indeed, the so-called duopoly captured 48.4% of all U.S. digital ad revenue in 2022. Of course, you’ve likely placed ads on both platforms whether you’re a new or experienced agent. But with marketing budgets […]
August 23, 2023
Mastering Website Metrics: The Agent’s Guide to Analytics
Making Sense of The Numbers A website may be made of pixels and code, but it’s similar to a living thing in many respects. It grows as you add content, it’s composed of interconnected parts, and its appearance changes as time goes on. And if humans pay attention to their vital statistics, agents should pay […]
August 15, 2023
10 Best Real Estate Websites for August 2023
Just because the real estate market is sluggish doesn’t mean you can’t have brisk sales. The secret to bucking the trend? A cut-through online presence that draws the lion’s share of prospects to your business. And what better place to start than your website? These 10 agents have already made the leap — when will […]
August 14, 2023
How AI Is Changing The Property Marketing Landscape
What’s all the fuss about AI? Both real estate and the tech industry are fond of buzzwords — and no term is buzzier these days than “AI” or artificial intelligence. It’s not hard to understand, though. If we told you there was a tool that automates tasks so you can free up time in your […]
August 7, 2023
Our 13 Favorite Social Media Marketing Life Hacks
Why You Should Learn to “❤️” Social Media There are no two ways about it: if you’re not using social media, you’re missing out. In the National Association of REALTORS® (NAR) 2022 Technology Survey, 46% of respondents said that social media was the number one tool that gave them quality leads in the last 12 […]
August 6, 2023
3 Content Types To Rule Them All: A Simple & Fuss-Free Content Strategy
“Traditional marketing talks at people. Content marketing talks to them.” Wise words, indeed, from marketing expert Doug Kessler. In an era when people increasingly rely on the internet to find real estate information, content marketing allows you to answer the myriad questions buyers and sellers have. In the process, you can showcase your expertise and […]
July 18, 2023
10 Best Real Estate Websites for July 2023
Before you know it, we’re in the second half of 2023 already! The year is far from over, but you need to act now if you want to hit or break your sales targets. The best place to start? By upgrading your online presence, of course! Let these 10 excellent examples show you how game-changing […]
July 13, 2023
Why Web Security Matters – And 5 Vulnerabilities You Need to Know About
You think it’ll never happen to you. Until it does. Zillow is one of the most visited real estate websites in the world, pulling in over 328 million visits per month. As often happens, though, the bigger you are, the bigger the target on your back. In 2019, hackers logged into Zillow’s system, seized control […]