Email Marketing for Realtors: 5 List Management Tips
An actively managed contacts list is essential to the success of any email marketing campaign. A clean list of fully engaged recipients is the ideal scenario you'll want to have and here are a few things to take into consideration to help bring that about:
- Do you have permission from everyone on your list? The one thing you must never do is to buy or rent a list from any third party. Everyone should be there because they opted in.
- Remind your recipients how they got on your list. It's not unusual for people to forget that they signed up for something and why they did. Including a brief reminder in your email copy will update them and prevent your email from getting flagged as spam.
- Offer subscription options, especially if you provide frequent updates. This way you can specifically target groups and individuals and it will help you keep a wider base of recipients engaged.
- Make sure your e-mails comply with CAN-SPAM. This means that you must always include your company's physical address as well as a clear sender. You should always include a clear opt-out/unsubscribe option as well.
- Keep an eye on your bounce rate. Too many bounces can get your mail tagged as spam.
- Don't forget to do some housecleaning from time to time.
Want more insights on real estate lead generation? Browse our articles and feel free to hit us up on Twitter and Facebook anytime.
