Inside Eric Telchin’s Real Estate Website and Its 94% Jump in Google Visibility
Most agents don’t notice the moment their SEO starts to work. It usually happens quietly: a few more clicks here, a small ranking shift there. But when you’ve been refining your strategy month after month, those subtle gains begin to add up.
That’s exactly what happened for Eric Telchin. After several months of steady optimization and content growth, August 2025 offered a clear glimpse of how far the site had come. In just thirty days, impressions on Google nearly doubled, clicks climbed sharply, and average rankings continued their upward trend.
This is how a real estate brand built on trust and design found its digital rhythm, and what that journey reveals about the lasting power of SEO done right.
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Competing in a Crowded Market
West Palm Beach real estate isn’t short on competition. It’s a place where luxury listings, golf course communities, and waterfront estates compete not just for buyers, but for Google’s attention.
Eric already had a polished brand and a reputation for service. What he needed was digital clarity — a way to connect his site’s value to the intent behind a buyer’s search.
That’s harder than it sounds. The modern buyer doesn’t look up “homes in West Palm Beach.” They search for specifics: “homes for sale Ibis West Palm Beach” or “the club at Ibis West Palm Beach.” Every search carries a story, be it a location, a lifestyle, a goal. And that’s exactly where Eric’s strategy began to take shape.
Agent Image created a stunning real estate website for The Telchin Group that showcases both their expertise and the stunning properties they represent.
The Strategy: Build for People, but Optimize for Search
Our goal wasn’t to chase every keyword. It was to align Eric’s digital presence with how real buyers search.
High-intent keyword targeting
By homing in on specific, locally rooted searches, the campaign zeroed in on quality over quantity. These long-tail keywords weren’t the most searched, but they were the most likely to convert.
On-page SEO refinement
Each page was re-evaluated through the eyes of both the visitor and the algorithm. The team rewrote meta titles in natural language, favoring clarity over clutter. Headings were reorganized to create an intuitive reading flow. Internal links were added where they made sense, guiding visitors through neighborhoods, listings, and blog posts in a way that felt organic.
The result was a site that reads like a conversation, not a checklist. It’s cleaner, easier to navigate, and signals authority without shouting for attention.
Long-term authority building
Behind the scenes, the groundwork for lasting growth began to take shape. A technical cleanup improved page speed and indexing, ensuring every update could be seen and ranked quickly. Content was expanded through new market pages and lifestyle-driven blogs that speak to both locals and relocation buyers.
The team also mapped out a backlink strategy — not through volume alone, but through credibility. Partnerships, mentions, and earned placements in relevant spaces help Google (and people) recognize the site as a trusted resource.
Over time, this ecosystem of content, structure, and authority forms the backbone of long-term visibility.
The Results
Eric Telchin’s real estate website showed significant positive improvement in key metrics during the month of August 2025.
Even viewed through a single month, Eric Telchin’s metrics reflect the momentum built over months of consistent optimization.
Doubled visibility
Google impressions nearly doubled—from 49K to 96K—signaling that Eric’s pages were being indexed and displayed more frequently for relevant searches. That increase alone represents thousands of new brand impressions in front of active buyers.
Increase in engagement
Clicks from search results rose from 332 to 666, reflecting stronger listing titles, better-written snippets, and more relevance to what users were looking for. Each of those clicks represents a prospective client now aware of Eric’s expertise.
Ranking where it matters
While the average position moved from 27 to 26, some keywords made dramatic leaps.
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“Homes for sale Ibis West Palm Beach” went from unranked to #6.
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“The Club at Ibis West Palm Beach” climbed from unranked to #22.
These two alone positioned Eric directly in front of qualified, high-value leads—proof that targeted, long-tail keywords often outperform broader terms in both speed and ROI.
The Groundwork for What’s Next
There’s still plenty of progress to be made, but August offered a clear signal that the strategy is paying off. The site is gaining traction, keyword movement is steady, and visibility continues to climb.
The next phase of work includes:
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Content expansion through community spotlights and blog series.
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Backlink acquisition from credible local and industry publications.
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Competitor benchmarking to monitor ranking shifts and identify new keyword gaps.
Together, these steps will build authority over time, strengthening Eric’s domain rating and reinforcing his position as a trusted voice in the West Palm Beach market.
Takeaways from Eric Telchin’s Success
Eric’s August numbers highlight a few truths every agent should remember:
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SEO compounds. Each optimization builds on the last. Real growth happens through consistent updates and ongoing refinement.
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Local beats broad. Community-driven keywords reach the clients who are actually ready to move.
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Track what matters. Impressions, clicks, and keyword movement reveal real progress. Vanity metrics don’t close deals.
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Authority grows over time. Every backlink, blog post, and keyword win compounds into lasting trust.
Frequently Asked Questions
Absolutely. Social media integration helps extend your website’s reach beyond organic search by driving traffic from platforms where your audience already spends time. Linking Instagram, Facebook, and TikTok directly to your site allows you to share listings, testimonials, and market updates in real time while reinforcing your brand identity.
Yes. IDX integration connects your site directly to your local MLS feed, ensuring that listings update automatically and accurately in real time. Visitors can browse current properties without leaving your website, which keeps them engaged longer and builds confidence in your expertise.
Our team at Agent Image develops fully customized IDX solutions that look and feel native to your site. The result is a seamless browsing experience that matches your brand aesthetic while giving clients the data they expect.
The key is balance: your listings should be visually striking, easy to navigate, and optimized for search engines. Use high-resolution photos, clear calls to action, and well-organized filters that help buyers find what they’re looking for quickly. Property pages should also highlight community details and lifestyle imagery that bring the area to life.
Even the best websites need consistent care. Agents often face challenges keeping listings updated, maintaining site speed, and ensuring security as technology evolves. Over time, content can become outdated, plug-ins can break, and rankings can slip — all of which affect performance.
That’s why Agent Image provides ongoing support long after launch. From updates and hosting to SEO and digital marketing, our goal is to keep your website performing like an extension of your business.
Enter the next era of your digital presence
The right strategy, consistency, and attention to detail can transform how your business shows up online.
If you’re ready to see what a data-informed, design-driven SEO plan can do for your brand, our team at Agent Image can help you get there.
Start your SEO journey today! Contact us at 800.979.5799 for a free consultation.
