Is There a Really a Bad Time to Send Business Emails?

Is there really such a thing as a bad time to send out your email marketing materials? Realistically speaking you’ve probably followed all the advice given out by various websites and industry experts and yet there are still marketing campaigns that do not do well. If you put your faith solely on all the ‘recent studies’ that get published ever so often, then there’s a really big chance that you get only a fraction of your intended target.

Next generation experts have unequivocally voiced out their belief that there is no real ‘bad time’ to do an email blast to your subscribers. On the contrary, they believe that any time can be a good time. These experts have also cited the content and the actual email as the source of woe for email marketers rather than the timing.

And it actually makes sense. Think about it. If you were to check your emails and found another monthly or weekly newsletter that follows the same routine, you would most probably just delete it rather than open it. So let’s turn the tables and go back to the same situation. Rather than get a plain looking email you see a catchy titled email from the same company. It’s not only catchy but is also informational and entertaining, something that will at least value your time as a customer and reader.

What we are trying to tell you is pretty simple. Create content together with appealing email packaging and you can bank on getting two things: informing your existing clients about new and exciting products or services, and at the same time, retaining them in your email list. The great part about this is that you increase your chance of not getting cut out even if you send in your email at 8 in the morning or 5 in the afternoon.

Go ahead and try it out and you’ll definitely be pleased with the outcome. Maybe your next big deal might come from that new-and-improved marketing email you just sent out.