How Strategic SEO Put the LCT Team on Page One

Success in luxury real estate rarely happens by accident—it's established through hard work and dedication. For over two decades, Lisa Culp Taylor has built her reputation as one of Middle Tennessee's most trusted and respected real estate professionals through exactly that approach.

That dedication has paid off in remarkable growth. As the LCT Team’s influence expanded, so did the need for a digital presence that could keep pace. She needed a platform that could amplify her brand and consistently connect with high-value buyers and sellers.

To bring that vision to life, Lisa teamed up with Agent Image. It was our goal to craft a custom real estate website that’s every bit as exceptional as the service she’s built her name on.

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Table of Contents

1. The Challenge

2. Building a Strategy

3. Local Search

4. Valuable Content

5. Strategic Monitoring

6. SEO Growth

7. Why the Website Worked

8. Frequently Asked Questions

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The Challenge

The LCT Team had already built what many agents work years to achieve: a trusted reputation and a clear presence in the luxury space. But as more competitors ramped up their digital strategies, it became harder to maintain search visibility, especially in the fast-growing, high-stakes Middle Tennessee market.

They wanted to be the first name serious buyers and sellers saw online, so we focused on building a custom real estate website that could outperform the competition—visually, strategically, and in search.

With a strong three-pillar strategy in place, the LCT Team cultivated their online presence across key markets.

Building a Strategy

We focused on three key strategies to drive lasting results:

1. Strengthening their presence in local search to reach more qualified buyers and sellers

2. Creating valuable content that spoke directly to a luxury audience

3. Regular site maintenance and staying ahead of buyer and seller trends

By sticking to this foundation, we helped elevate Lisa Culp Taylor’s presence across her core markets—and strengthened her position as the go-to choice for high-end real estate in Middle Tennessee. Today, her website reflects not only her brand, but the extraordinary service every client can expect.

The LCT Team’s goal was to become visible online—the first team potential clients saw when searching for real estate in Middle Tennessee.

Strengthening Local Search

In the luxury real estate market, being seen first can mean winning the client. Online, that meant ensuring the LCT Team appeared at the top of search results when high-value clients were actively looking for their next home or agent.

To strengthen the group’s visibility online, we focused on refining their SEO from the ground up. We updated the site’s content to better target the specific areas Lisa serves—including Nashville, Franklin, and the greater Williamson County region—so it’s easier for local buyers and sellers to find her.

We also broadened the strategy to cover general real estate searches, ensuring the site attracted not only clients looking for a particular location, but also those exploring the Middle Tennessee market as a whole.

IN A NUTSHELL
Through smart keyword targeting, improved page structure, and a sharper content strategy, we helped the LCT Team climb higher in search rankings.

We created an SEO and content strategy that positioned the LCT Team as Middle Tennessee's luxury real estate experts.

Valuable Content

Strong content does more than fill space—it builds authority, trust, and long-term audience engagement. That was our goal in crafting a content strategy for the LCT Team, positioning them as the go-to experts in Middle Tennessee’s luxury real estate market. By pairing community pages with timely blog posts, we created a dynamic content ecosystem that drives SEO, provides local value, and keeps readers coming back.

“We publish a new community page every month, along with a blog post that expounds more about the same area. This helps to boost SEO value and provides visitors relevant information and the hyperlocal content they’re looking for,” explains Senior Project Manager Oliver Fajardo.

The community pages offer deep dives into neighborhood characteristics—covering everything from lifestyle and housing stock to market dynamics—while the blog posts deliver practical insights on buying, selling, and living in the region. Together, they help prospective clients make informed decisions, and establish the LCT Team as knowledgeable, trusted advisors.

And because relevance is key, we didn’t stop at new content. We also refreshed older pages with updated data and sharper market analysis, ensuring every corner of their website stayed current, competitive, and useful.

IN A NUTSHELL
The LCT Team expanded their reach and captured more market attention through consistent, high-quality content.

Strategic Monitoring & Maintenance

A strong digital presence is a lot like a standout property listing—it requires proper upkeep to remain visible, attractive and competitive. Even the most polished websites can fall behind if they’re not actively maintained, especially in a fast-moving market.

The LCT Team recognized this early and partnered with us to stay ahead of the curve. We took a proactive approach, focusing on key areas that influence performance:

• Analyzing shifts in buyer and seller behavior

• Tracking how users searched and navigated the site

• Keeping up with SEO algorithm changes and ranking factors

When we spotted a change, we acted fast. That meant:

• Updating content to reflect the latest market trends

• Optimizing load speeds and security across every page

• Refining the user experience so visitors could quickly find what mattered most

By managing these elements before they became problems, we helped the LCT Team maintain a digital presence that’s polished, high-performing, and built to convert.

IN A NUTSHELL
We kept the LCT Team website fresh, secure, and market-ready through ongoing updates and smart adjustments.

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LCT Team’s new website strengthened their brand, improved local search visibility, boosted rankings, and provided a scalable foundation for continued growth.

SEO Growth

The results speak for themselves. Comparing the end of 2024 to the start of 2025, the LCT Team saw:

• 17% more eyes on their site

• 38% more new users finding them online

• 40% more clicks from interested buyers and sellers

In just one month, several key search terms made major gains in visibility. Phrases like “living in downtown Nashville TN” and “homes in Leipers Fork TN” saw traffic increases of up to 90% and are now ranking on page one of Google, making it easier for buyers to find the LCT Team first.

Recap: Why the Website Worked

Here’s how the LCT Team’s new site helped them achieve their goals:

• It strengthened an already-recognized brand.
  We built on the LCT Team’s established reputation with design and messaging that reflected their expertise and professionalism.

• It put local visibility front and center.
  Content was tailored to showcase the areas they serve, therefore helping buyers find them faster in search results.

• It moved them up the rankings.
  With a strong SEO foundation and smart keyword strategy, the site helped boost their position in competitive search terms.

• It was built to grow with them.
  Custom IDX integration and a scalable structure gave the LCT Team the tools to expand their reach and keep momentum going.

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Frequently Asked Questions

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