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Novel Ways Pinterest Can Build Your Brand

When creating a social media strategy, Facebook and Twitter are often the top-of-mind platforms, which is most likely due to their large user base and popularity.

One platform that is often overlooked by many is Pinterest. For realtors, Pinterest may just turn out to be the most effective social media tool for their business. Pinterest is very popular among many designers and creative types for good reason – it’s all about visualization. This is key for realtors, as visualization is a very effective tool when it comes to selling homes. 

If used correctly, Pinterest can become the marketing tool that can take your business to greater heights. Here’s what you need to know:

How does Pinterest work?

Pinterest acts like an online “bulletin board.” Users are able to “pin” photos or images to different boards found on their profiles. Every pin contains a description as well as a link which leads to the original source of the photo or video. Every Pinterest user gets an unlimited number of pins and boards.

Each time a user shares a pin, followers can “like” it or re-pin it on their own boards, so that their own followers get to see it as well. From a marketing perspective, this means any shared content gets plenty of visibility in a very small amount of time. To add to that, any content shared on Pinterest has a very impressive shelf life – it’s passed around and re-shared for an extended period of time, which doesn’t happen that often in other social media platforms.

How can I use it for real estate?

Like other social media platforms used for businesses, Pinterest also requires engaging content and building your followers’ trust over time. For it to be effective, your experience and expertise in real estate needs to be your primary weapon – you can’t just fill your boards with listings and expect results. This is a common mistake made by realtors who use social media.

To create the most impact, you need to mix it up. Sure, you can have boards dedicated to your business, but it needs to be balanced out by content on the home buying and selling process, as well as home living in general. Your main objective is to get your followers to re-pin your content, so it reaches a wider audience.

One great tip to keep in mind is to also share other content which you yourself find interesting! This is what social media is for, after all. It’ll also make your profile more genuine for other users – it shows you’re passionate about what you do.

What type of content should I pin on my boards?

The next step is to figure out what type of content you should have on your Pinterest boards. Here are a few solid ideas:

What should I include with my pinned content?

Whenever you pin something on a Pinterest board, you will see these three fields: Description, Link, and Board.

Want more helpful tips for promoting your real estate business? Talk to us at Agent Image!