What Real Estate Marketers Can Pick Up from Product Pages of Leading Brands
As a real estate website owner you know for a fact that it is important to showcase your best property not just to make a sale but to show to visitors and even competitors that you have so much potential in your business. However you can actually optimize the performance of your page while at the same time hitting other goals you might have for these pages. The trick is to look closely at other product pages from leading retail brands. Yes, it’s time to borrow a thing or two from other websites and incorporate it into your own real estate site. Here are several pointers you may want to consider.
Do Away with the Clutter
Websites like Nike.com avoid clutter and keeps everything simple and clean. This eliminates distractions so visitors could focus on the truly important stuff, the property you are selling.
The Devil in the Details
Above the fold there should be little to no distractions, but the below the fold, you can go crazy. Elaborate on all the selling points of the property or share related properties. Remember that the lower half of the page is where visitors go once you’ve caught their attention or reeled them after the presentation of the property for sale.
The High Resolution is the High Road
It is imperative that you submit high-resolution photos to your Project Manager and Web Designer when building your website. Why is it important? Because a photo is literally worth a million words and giving photo tours with hi-res photos can be a big factor in influencing a buyer to purchase a property. It’s a proven fact, people like and feel they need to analyze their purchases before they buy - whether it’s the latest style from Nike or a luxury home in Malibu. People need to fuss over and nitpick the tiniest details of an image before they say “yes”.
There’s a boatload of other helpful ideas that you can use to improve your website’s performance and it’s not just from other brands and products. Agent Image offers to help you out with high quality websites and innovative real estate marketing strategies. All you need to do is pick up the phone and call 866.825.9499!
