Real Estate Agents Should Pin(terest) More
Research firm Digitas and Curalate recently revealed that 70% of brand engagement on Pinterest is being generated regularly by users. This is a big number for businesses that rely on interaction with their target audience. Sadly though there are a number of industries that have yet to take advantage of this profitably good number.
Think of how much revenue these industries could nab if they only redouble their efforts in using Pinterest as a springboard for their brand engagement. Why they could be looking at double or triple of what they are currently raking in. Luckily for other industries such as real estate this isn’t the case; which also means efforts have to remain consistent to maintain a steady pace of interaction with Pinterest users.
Just like other social media outlets real estate professionals must understand it is important to keep adding in pins on Pinterest. First and foremost you need to keep the momentum going in terms of letting your target audience know that they can turn to you if you if they are looking for good investment properties. A regularly scheduled Pinterest posting session can help in informing potential prospects of new properties that are available. Supplement your boards of featured properties by adding additional boards highlighting neighborhood information that will make your properties stand out. You can pin infographics about your neighborhood’s highlights or add photos of parks, shopping centers, schools and community events. If you pin more using Pinterest, there’s also the chance that you get a shot a customer brand retention which comes from a simple click of the ‘Follow’ button.
When you think about it and create a plan for your Pinterest page, you can bank on getting faster results as opposed to your competitors. And to top it all off, Pinterest is now offering business pages their new analytics system for verified business users that will help equip you to be competitive with the best real estate marketers in your area. So what are you waiting for? Get your Pinterest plan started today! Contact our support team at [mail_to email="[email protected]"][email protected][/mail_to] if you’d like some help in learning how to set up your Pinterest campaign.
