Real Estate Professionals Can Take Advantage of Instagram’s Video Service

The announcement that media site Instagram has now added video capabilities can be seen as a good sign for real estate marketers. This new improvement in Instagram’s service allows users to take a new avenue with which they can share a different perspective. From a marketing standpoint this is also a good way of moving products and items especially property.

The video service was formally announced by Instagram’s co-founder Kevin Systrom which will work for the popular photo sharing social network (which was recently purchased by Facebook). This new Instagram feature lets users create and share 15 second video clips for their followers. The Facebook-backed videos on Instagram still maintains the popular filters for video, as well as a new system called “Cinema” which helps users in producing stable videos.

This new addition to the growing services that Facebook offers, might just be a vital ally in marketing properties. First thing you should consider is that the service is free. You don’t have to hire a video editor and a camera crew just to follow you around while you take videos. You can do everything by yourself; using the new service can actually save you time money.

The only limitation that you might encounter when building the popularity of your website or raising awareness about a property you are selling is your imagination. Be creative with your videos. Remember you are not out to make an Academy Award movie, you’re out there making videos to entice clients and potential prospects to take a look at the homes you are selling. You are making videos to get them hooked, and making them like the idea and the notion of buying a house from you instead of somebody else.

If you’re still apprehensive about using videos as part of your repertoire for marketing, here’s a nice little saying. If a picture paints a thousand word, imagine the amount of words that can come from a 15 second video?