5 Real Estate TikTok Strategies From Successful Agents
Say what you will about TikTok, but it’s a powerful platform for anyone who wishes to grow their business. The app has an estimated 1.58 billion monthly active users, a significant portion of which reside in the U.S. Anyone who has scrolled through it for more than a few minutes can attest to how addictive it is.
And if you ask us, success on TikTok doesn’t really require reinventing the wheel. By following a few tried-and-true strategies, you can use the platform to grow your brand in meaningful ways.
Take a look at some of the tips we’ve learned from agents who are killing it on social media right now.
It’s time your website looked the part
You’ve built your reputation. Now create a digital presence that matches it.
Table of Contents
Tip 1: Stay on Top of Trends—But Make Them Fit Your Brand
Trends move fast on TikTok. Whether it’s a popular audio clip, a funny meme format, or a creative challenge, trending content can help your videos reach a wider audience. But not every trend makes sense for every agent, and successful TikTok real estate strategies require careful curation.
The key is to participate selectively. Look for trends that allow you to showcase your personality or your brand in a way that feels natural. That way, you get the benefit of increased reach without watering down your message.
Pemberton Homes does a great job of using trends to their advantage. Case in point: this video that uses a viral clip to hook viewers into watching a property tour.
@pembertonhomes We just fell for this house… and you will too. 👀 This is Lakeville living done right. The home sits in a prime location near Antlers Park, Lake Marion, and top-rated schools. #mnrealestate #mnrealtor #lakevillemn #mnhomesforsale #minnesotahomes
The takeaway is to keep an eye out for popular formats but only participate when they align with your style and audience. Some proven formats that work well for real estate agents include:
-
"What X amount of $ gets you in [City]" - showcasing price points across different markets
-
"A day in the life of a Realtor" - behind-the-scenes content that humanizes your work
-
Home tours - straightforward walkthroughs that highlight unique features
-
Using trending/viral audio like Berlioz jazz music, "Nothing Beats a Jet2 Holiday" for funny behind-the-scenes moments, or "Pretty Little Baby" by Connie Francis for quick tips and transitions
The key is choosing formats that feel natural for your brand rather than forcing content that doesn't match your voice or expertise.
Tip 2: Balance Authenticity With Quality
TikTok is known for its casual, off-the-cuff style, but high-quality, polished videos can help you stand out. A great example is Josh Altman of The Altman Brothers, who has over 140,000 followers on TikTok. While many creators stick to quick phone clips, his videos look more like short TV spots—that level of production value reflects his high-profile image and makes his content immediately stand out in a busy feed.
But "quality" on TikTok can take different forms. Some agents find massive success with straightforward home tours featuring clear visuals and smooth voiceovers, while others lean into TikTok's playful side with trend-based content that showcases personality while maintaining professionalism. The most successful agents often mix both approaches.
For newer agents, this doesn't mean you need expensive gear from day one. Whether you're creating polished content or jumping on viral trends, focus on delivering value in a way that feels true to both your brand and the platform's culture.
@therealjoshaltman Take advantage of a million-dollar listing like no other! For Las Vegas Race Week, you could be living in the three-bedroom Fleur de Lis Chateau at @fontainebleaulasvegas with private access to the 55-square-foot Lapis Spa and membership to the exclusive Poodle Room .You will get 6 luxury suite tickets to the race, enjoy a VIP table in the DJ booth at @livlv and a private omakase experience at ITO @itolasvegas, you will also take a limited-edition 2025 @astonmartin Vanquish home with you. Reach out now to learn more about the Aston Martin Million Dollar Package @fontainebleaulasvegas CLICK THE LINK IN THE BIO FOR THE FULL PACKAGE TOUR CONTACT Fontainebleau Las Vegas 702.678.0088 [email protected] #FontainebleauLasVegas  #lasvegasraceweek #raceweek #MillionDollarPackage #AstonMartin
Show the World What You’ve Built
Your hard work speaks for itself. Let’s create a website that does the same.
Tip 3: Be Consistent—The Algorithm Rewards It
TikTok’s algorithm favors accounts that post regularly. The more consistently you show up, the more chances your content has to get pushed into people’s feeds.
But consistency isn’t just about algorithms. It also signals reliability to your audience. If people know they’ll see you pop up often, they’re more likely to stay engaged and build trust over time.
Egypt Sherrod, who has built a following of over 30,000, embodies this strategy. She posts often and keeps her content varied but steady, making sure her audience has a reason to come back. The regular rhythm of her posts helps her stay top of mind without overwhelming followers.
Tip 4: Add a Personal Touch
TikTok is different from other platforms because it thrives on personality. While sharing listings and market updates is important, the agents who build strong connections go beyond business.
Showing your face on camera, talking directly to viewers, and sharing glimpses of your personal life can all build trust and relatability.
Egypt Sherrod is a standout here as well. Many of her videos include her directly addressing her audience, offering advice on design, or even sharing family moments. These personal touches help her followers see her as more than just a real estate professional. They see her as a person they can relate to, and that makes it easier for potential clients to imagine working with her.
@egyptsherrodofficial
Tip 5: Mix Education With Entertainment
Agents who can break down complex topics into short, easy-to-digest videos often earn credibility fast. Try explaining mortgage basics in 60 seconds, creating "3 Things Your Agent Won't Tell You" series, or doing quick myth-busting videos about common buyer misconceptions.
At the same time, educational content doesn't have to be dry. Adding humor, storytelling, or a trending format can make a tip about mortgages or, say, home staging far more engaging. Consider creating "POV: You're a first-time buyer" scenarios that walk through the process. You could also try "Real estate red flags" videos that feel more like friendly warnings than formal advice.
TikTok for Realtors: Key Takeaways
-
Use trends wisely. They’re great for reach, but stay authentic.
-
Think about your production style. Lo-fi works, but polished can help you stand out.
-
Stay consistent. Posting often builds both reach and trust.
-
Be personal. Show your face, your voice, and even parts of your life outside real estate.
-
Educate while you entertain. Mix valuable information with engaging formats.
FAQs About TikTok for Real Estate Agents
Not necessarily. Posting consistently (several times a week) is more important than posting daily.
It depends. Sharing personal stories and interests helps you connect with followers on a deeper level, if that type of content aligns with your brand.
Short, engaging videos that mix education and entertainment tend to perform well.
A smartphone is enough to start, but better lighting and editing can boost quality as you grow.
Ready to Grow Your Real Estate Brand?
TikTok is just one piece of your digital presence. At the end of the day, your website is the home base for your brand—the place where followers, leads, and clients go to learn more about you.
At Agent Image, we create stunning, custom real estate websites that help agents stand out online. If you’re ready to turn your growing social media presence into a powerful brand, our team can help you. Schedule a free consultation today!
