Shortening Article Titles Can Effectively Increase Traffic and Engagement

Google’s Matt Cutts recently shared his observation about the recent changes with Google over their preferences on pages and articles that are short yet substantial. In the video he posted, the renowned Google webspam chief stated that the new algorithm for the search engine has been poised to notice relevant articles based on the title as opposed to other variables like keywords, tags or even word count. This would mean that when a query is made on Google Search, the system will give higher priority to websites which has the shortest title with the most relevance to the subject being asked.

That is pretty much set in stone now, leaving Internet Marketing folks including real estate marketers scratching their heads on what to do next. Here are several tips that Agent Image can provide, with regards to meeting this new challenge, while at the same time increasing incoming traffic and lastly strengthening public engagement.

1. Follow the Twitter Way
   Twitter has limited each user’s tweet to 140 characters to avoid clutter and dissuade traditional spam from entering and proliferating this social network. Since this 140 character strategy has worked well for Twitter, try this same strategy for your website’s blog articles to make your post more appealing for search engines and make people actually want to read what you have to say. In addition, a short title will easily fit in Twitter when you tweet it out.
2. Get Straight to the Point
   If you’re writing about why properties in SoCal are better than the ones in Vermont, you don’t have to fill the title with fluff. Just stick with making a good title following simplified parameters.  Audiences do not want to read a very long title, nor would they like to be invest time in reading a lengthy title, only to be presented with a 200 word article explaining what can be passed off as ‘common knowledge’. Sticking to the point with regards to your title will also mean that you are being truthful to your readers, which will always a good thing.

So take these two tidbits of advice and start planning your future blog articles. The good things about the new change is that you don’t have to make your titles so complicated anymore. Keep things simple! If you’re interested in more tips and tricks to improve your website, send us an email at [mail_to email="[email protected]"][email protected][/mail_to] and we’d be happy to help you out!