Special Report: Google Locks Down on Organic Searches, Drives to Create Secure Searching

Search Engine Optimization (SEO) experts, website operators and owners alike were recently shocked by the recent Google announcement concerning the use of their free data for organic searches. This is in line with the recent controversy surrounding Google and it’s ties to the scandalous NSA PRISM program incident.

Here’s a little preface before we dig deep into the meat of things. Did you know that all logged-in Google users have been using safe searches since October 2011? The safe search protocol was installed by the search engine giant to keep things private between them and their users. This particularly curtails the search queries asked by users who are signed-in with their accounts, which can be used by companies who want to earn money from the data. In essence, knowing the keywords that users use helps companies, including real estate marketers, gear their content and links towards the use of said keyword.

You might be wondering how Google does this right? Explaining this would require hundreds and hundreds of pages of description and figures. Rather than go that route, here’s a summation of everything. The basic process in an unsecure setting is that when a keyword gets clicked or chosen, the data is sent over to the source of the link which is most probably the website. A safe search enabled by the search engine is basically adding a roadblock or a checkpoint. This checkpoint will screen the keyword if it is fit enough to be sent over to the publisher. When Google deems that it contains too much information or breaches security it blocks the passage and holds the stream of data. This is what is referred to as a ‘Not Provided’ data that shows up when you’re looking at an analytics page.

So what does the whole change entail? Basically what’s going to happen with these new changes is that marketers who rely on the Internet won’t be able to research on the keywords that other people will use. Everybody, including those users that are not signed-in will automatically get their search queries encrypted by the system. In these few short words, Google has utterly demolished a lot of businesses that rely heavily on organic keyword searches.

While this seem jarring at first, there is still a glimmer of hope knowing that there are marketers out there who are willing to go work around this little huddle to ensure that online marketing and heavy reliance of Google’s search engine would still be available and accessible.

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