Two Ways to Convert Facebook Likes to Traffic

Let’s face it, it takes a lot of Facebook likes before you get anywhere with your post. It’s been proven that there’s a certain threshold that must be reached before you even start earning anything with a page that’s got a lot of Facebook likes. But while it takes some time for anything to come to fruition, there’s still a glimmer of hope for real estate marketers.

What if we told you that there was a way for you to convert the Facebook ‘like’ you’ve been gaining and converting it to something more tangible like incoming traffic? These techniques were refined and developed by some of the best people in the field of online marketing.

Tip 1: Go Exclusive.

• You can convert your Facebook likes into traffic by churning out exclusive content. Break out those watermarks and start placing them prominently on the photos and videos that you post on your Facebook fan page.
• By putting out exclusive content, your name stays behind even after the photo is uploaded on a different fan page. Banking in your watermark on videos will also strengthen brand recall, a common trait that has grown weak and feeble ever since the digital age surged.

Exclusive contents can also mean unique contests and giveaways that are specifically branded or tied up to your niche or sub niche. Here’s a hypothetical Facebook strategy for Real Estate marketers; suppose you all follow the same marketing techniques but then you decide that you want something different. You sponsor a promo for an open house meeting with your prospects and offer them a chance to win a brand new iPad mini if they check out your open house. It’s going to be obvious who people will want to speak with.

Tip 2: Show Content That Plays the Strength of Your Product.

• In real estate marketing, your focus is to highlight the positive aspects of the properties you are trying to sell. Remember to focus on the "highlights" when you share photos or upload videos about your properties on your social media pages.
• Think of the factors surrounding your property area and use that to come up with something informative, interesting or humorous to gain attention. For example, target families from urban areas into suburban neighborhoods by enticing them with information about playground developments, schools facts and places for family activity.