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Agent Intelligence Blog

Great Workarounds on Keyword Not Found

By Agent Image / Updated July 14, 2016 / Published August 20, 2014 / 3 min read

Keyword research is a very important part of any marketing campaign including SEO or Search Engine Optimization plans. Now imagine what would happen when you do your research and the words “keyword not found” pops up? It might sound far-fetched but the whole idea of disappearing keywords can occur. Basically what happens is that when Google enables encrypted searches, it adds a certain keyword to their list of keywords that cannot be researched or studied. Recently however that list is fast approaching the 100% mark.

Normal real estate marketers would feel bad and even defeated with these new changes, but you are different, you are special, and as such, you can work around this huge marketing roadblock. Think about the core of it all, any website will still need optimization for search engines despite Google’s recent changes on their algorithm. You can still work wonders even when it comes to keyword researching.

Retargetting or re-assessing your target audience can be a good workaround on blocks related to keyword research. Familiarize yourself with your demographic and start your new search on the data or the information that you have gathered. Armed with new information you can tweak or completely revamp your campaign and gear it towards your audience. New keywords with the same impact and weight is a great way of winning the real estate internet marketing wars.

Another interesting yet old-school way of getting on top of things is by the use of the phones. Calling in questions and inquiries might still work in today’s digital age. “Calling it in” can still be reliable in the sense that it gives you a better idea of how potential leads will react on specific keywords. This will help in changing your pace or your approach which can eventually lead to a sale.

Agent Image can help you get behind the problem of blocked keywords and do even more. We can even open a whole new world of strategies and services which can all bring you to the top. On top of that we can also help you in building eye-catching websites. We’d love to give you some tips so call Agent Image now at 866-825-9499.

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