8 Proven Real Estate Video Ideas From Top-Producing Agents

But don’t take our word for it. Indeed, data shows that 73% of homeowners say they’re more likely to list with an agent who uses video. What’s more, videos can increase organic website traffic by 157%, while social videos lead to 1,200% more shares compared to text-and-image posts.

The catch? Only 10% of agents utilize video as a core marketing strategy. While videos do take more effort to produce, many agents are stumped by one obstacle: struggling to think of real estate video ideas.

Luckily, Agent Image has had the fortune of working with real estate agents who are experts in video marketing. So if you’re stumped, crib these proven real estate video hooks used by the world’s leading agents.

Why video marketing matters

Of course, knowing why you should post videos should come before knowing what to post. As it happens, video marketing offers many advantages.

• It’s more engaging
  There’s nothing wrong with text and image posts, but they’re nowhere near as engaging as videos. And in an era when people are deluged by content, video content can arrest people’s attention in a way static posts can’t.

• Adds a human touch
  Real talk: clients won’t hire you if they don’t like you. By appearing in videos, you get the opportunity to show your personality and build a connection with would-be clients.

• Helps your SEO
  Have you ever noticed how video content seems to be prioritized by search engines? This is because videos prolong dwell time on your website and enhance user experience by making information easier to digest — factors that enhance your ranking on SERPs.

• Cater to online-first generations
  Some millennials are now in their 40s while the oldest Gen Zs are now officially closer to 30 than 20. As such, these digitally savvy demographics — many of whom voraciously consume videos — are increasingly becoming homeowners. By adding videos to your marketing mix, you can tap into a burgeoning market of future buyers and sellers.

• Sell homes faster
  The biggest benefit of leaning into video marketing? It makes selling a home easier. In fact, listings with videos receive up to 403% more inquiries compared to those without.

Top real estate video marketing hooks used by A-list agents

Let these real estate video ideas jumpstart your own brainstorming!

1. Spotlight premier listings
   As a celebrity real estate agent, Josh Altman has access to some of the most prestigious listings in Los Angeles. Case in point: in one of his videos, he gives viewers a walkthrough of the ultra-luxurious Versace mansion. The name alone entices people to click the play button, but it’s the hotel-at-home-like amenities that make people stay. And for an extra dose of star power, this video also features Hollywood actor Josh Peck.

   

2. Make it cinematic
   In a digital landscape flooded with self-produced videos, you can stand out from the rest by producing highly polished property walkthroughs. The Jills Zeder Group definitely takes this approach to heart, as evidenced by its trailer-like videos. The Wall Street Journal’s #1 real estate team pulled out all the stops, from using drone videos, to dramatic tracking shots, to twilight videography. While this real estate video idea is especially apt for luxury properties, you can use the same approach to put your other listings in the best light.

   

3. Debunk real estate myths
   There’s a lot of confusing and misleading information out there, which is why myth-busting content is an excellent real estate video marketing idea. Simon Polito specializes in property auctions, for example, and uses YouTube shorts to debunk misconceptions about the process. It’s a win-win scenario, too: not only does he get to demonstrate his knowledge, but he also positions himself as the best agent to handle such transactions.

   

4. Show off media appearances
   With his charming personality and passion for real estate, it was only a matter before Billy Nash was tapped to host his own TV show — something that’s prominently displayed on his website. Of course, you don’t have to be a TV host for this real estate video hook to work; if you have media appearances (e.g. serving as a resource person on the local news), share these clips on your social media pages to bolster your credibility and brand prestige.

   

5. Make informative but digestible videos
   Did you know that the average human attention span is only about eight seconds? That’s why speed and succinctness have become one of the most important real estate video hooks today. Luckily, short and sweet can also be loaded with information — something that Grauman + Rosenfeld shine at. From tips on hiring an agent, to critical seller disclosures, to buyer contingencies, they’re all discussed in 90 seconds or less!

   

6. Create Q&A videos
   The Umansky Team knows that buying your first home can be a daunting experience, which is why it created a series of videos tackling the experience. Real estate clients have a lot of questions and Q&A videos give you a golden opportunity to answer them.

   

7. Showcase listings in a given price range
   How much mileage your budget gets depends a lot on where you want to buy. The Gillette Group capitalizes on this notion, creating videos that show you what kind of homes you can buy in Phoenix Southeast Valley — whether your budget is a whopping $1,000,000 or a more modest $300,000. It’s an excellent way to showcase the breadth of your exclusive listings.

   

8. Turn your agent bio into a video
   You can’t sign a client if they don’t have rapport with you. One way of cultivating a connection — even before you meet buyers or sellers — is by producing a video where you introduce yourself and your values as an agent. Roh Habibi does this brilliantly, sharing not just his approach to real estate but also how Sotheby’s International Real Estate enables him to provide next-level service.

   

Ready to take your marketing to the next level?

Indeed, video marketing is a pillar of modern real estate digital marketing. And if you need help with it, Agent Image has experts on hand to help you create engaging social media videos and optimized YouTube content.

For a FREE consultation, call 1.800.979.5799 or send a message here.