Agent Image Blog Archive
October 14, 2018
How To Use Negative Reviews To Your Advantage
Recent studies have shown that 88% of consumers nowadays trust online reviews just as much as personal recommendations. While this piece of info might seem alarming to business owners who have received a fair share of negative online reviews, there’s no need to worry. There are ways to use bad reviews in order to get […]
October 2, 2018
20 Branded Real Estate Websites of 2018
With the right design, content, and features, your website can communicate your brand’s goals, message, and identity in seconds. And it can help you stand out from the thousands of real estate websites out there. Here are 20 of the most well-crafted, branded real estate websites that caught our eye in 2018: Brandi Pratt Brandi’s […]
September 27, 2018
Must Have IDX Features For Your Website
Behind every successful real estate professional is a functional and stylish website equipped with the best IDX features. When potential clients check out your website, they’re looking for something that’s informational, interactive, and, most importantly, easy to use. Having the right IDX features can make your site all of that and more. Check out these […]
September 12, 2018
Using Color to Reinforce Your Real Estate Brand
Color psychology plays an essential role in marketing. The colors you use on your website, business cards, logo, and listings have the potential to affect your customers’ actions. After all, color is a cornerstone of branding — and branding can help your customers immediately recognize your company even without your name. This is crucial because […]
September 12, 2018
The Power of Color in Real Estate Branding
Have you noticed that some colors are more common in real estate logos than others? Just as fashion labels and car brands rely on distinct personalities to connect with their customers, real estate companies use color to shape their identity and communicate their unique values. Color psychology plays an essential role in marketing. The colors […]
August 10, 2018
GDPR And How It Impacts Your Real Estate Business
By this time, you most likely have heard of GDPR, or General Data Protection Regulation. But if you’re like many others, you’re probably still unclear on what it is all about and how it impacts your business. GDPR is a set of new Europe Privacy Laws that govern how private information is collected and used […]
August 1, 2018
HTTP to HTTPS – The Switch to Better Web Security
Starting July 2018, security throughout the web will become even more stringent. Along with the release of Chrome 68, Google will now start marking sites that do not use HTTPS as “not secure.” So what exactly does this mean for you? To put it simply, a site that has not yet transitioned from HTTP to […]
July 31, 2018
Real Estate Marketing Trends That You Can’t Ignore
According to The National Association of Realtors® (NAR), 2018’s real estate market is dominated by two factors: a strong demand from buyers but a limited inventory and an influx of ready-to-buy, first-time buyers. Due to this, the real estate industry is looking at rising prices and appreciation, but also a lower availability and affordability. In […]
July 30, 2018
7 Killer Ideas for Your Next Real Estate Video
The best real estate video marketing strategies can help you attract and win new leads and clients. Add some variety to your videos with these following examples. Listing Videos Showcasing properties with flair is an effective way of getting the attention of leads that are still learning about properties in the local market, as well […]
July 26, 2018
5 Effective Tips on How to Turn Leads into Closings
In today’s marketing landscape, the internet reigns supreme as an effective marketing tool for real estate agents. The National Association of REALTORS® (NAR) reported that 99% of home buyers use the internet when searching for a property to purchase. And yet, a study by WordStream has shown, that across all industries, the median conversion rate […]