Agent Image Blog Archive
September 12, 2018
The Power of Color in Real Estate Branding
Have you noticed that some colors are more common in real estate logos than others? Just as fashion labels and car brands rely on distinct personalities to connect with their customers, real estate companies use color to shape their identity and communicate their unique values. Color psychology plays an essential role in marketing. The colors […]
August 10, 2018
GDPR And How It Impacts Your Real Estate Business
By this time, you most likely have heard of GDPR, or General Data Protection Regulation. But if you’re like many others, you’re probably still unclear on what it is all about and how it impacts your business. GDPR is a set of new Europe Privacy Laws that govern how private information is collected and used […]
August 1, 2018
HTTP to HTTPS – The Switch to Better Web Security
Starting July 2018, security throughout the web will become even more stringent. Along with the release of Chrome 68, Google will now start marking sites that do not use HTTPS as “not secure.” So what exactly does this mean for you? To put it simply, a site that has not yet transitioned from HTTP to […]
July 31, 2018
Real Estate Marketing Trends That You Can’t Ignore
According to The National Association of Realtors® (NAR), 2018’s real estate market is dominated by two factors: a strong demand from buyers but a limited inventory and an influx of ready-to-buy, first-time buyers. Due to this, the real estate industry is looking at rising prices and appreciation, but also a lower availability and affordability. In […]
July 30, 2018
7 Killer Ideas for Your Next Real Estate Video
The best real estate video marketing strategies can help you attract and win new leads and clients. Add some variety to your videos with these following examples. Listing Videos Showcasing properties with flair is an effective way of getting the attention of leads that are still learning about properties in the local market, as well […]
July 26, 2018
5 Effective Tips on How to Turn Leads into Closings
In today’s marketing landscape, the internet reigns supreme as an effective marketing tool for real estate agents. The National Association of REALTORS® (NAR) reported that 99% of home buyers use the internet when searching for a property to purchase. And yet, a study by WordStream has shown, that across all industries, the median conversion rate […]
July 3, 2018
The Beginner’s Guide to Marketing Terms
Words and phrases that make you a better marketer in the internet age Dipping your toes into the world of marketing? Understanding the lingo is an excellent first step forward. Learning the ins and outs of the field will certainly require a lot of patience and hard work, but a basic understanding always helps. The […]
June 28, 2018
The Important Role of Testimonials in Gaining the Trust of Clients
You’ve likely received a host of thankful messages and glowing praise from satisfied clients. Don’t just keep them in your happy pill bottle! Convert them into testimonials and flaunt them for everyone to see. Testimonials are crucial to your marketing success, especially in this age of viral posts and online reviews. Real estate clients look […]
June 12, 2018
20 Key Questions Homebuyers Ask and How to Answer Them
Buying a home can be a challenging process, especially for first-timers. And as a real estate agent, one of your main responsibilities is to provide your client with the necessary information they need, even if it’s as simple as answering the most common real estate questions homebuyers have. You can guide them by providing answers […]
June 8, 2018
How to Build an Effective Real Estate Community Page
Succeeding in real estate requires a fine mix of skill, savvy, and knowledge. While the first two are best gained and developed over years of hard work in the business, knowledge is a crucial advantage that any real estate professional can flaunt and harness right from the start. A keen and comprehensive familiarity with one’s […]